Article Per Year (5 Year)
p-Index From 2020 - 2025
2.282
P-Index
This Author published in this journals
All Journal Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Manajemen Pemasaran Media Mahardhika MABIS: Manajemen dan Bisnis INTEGRITAS : Jurnal Pengabdian Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Manajemen Palmyra Fiber as Additional Materials on Solid Concrete Brick of Aggregate Jurnal Pengabdian Masyarakat Indonesia Peka: Jurnal Pengabdian Kepada Masyarakat Journal Community Service Consortium Madani : Jurnal Pengabdian Kepada Masyarakat
Diyah Tulipa
Widya Mandala Surabaya Catholic University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen

 1 
Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up Diyah Tulipa; Andy Pratama Sulistyo; Tania Mellifan
Jurnal Manajemen Vol. 27 No. 2 (2023): June 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i2.1286

Abstract

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention through the hedonic brand image of brand- new fashion start-up KA2N. This study employed 113 Instagram followers of KA2N. The results show that social media advertising content and media social sales promotional content have influence hedonic brand image, then in turn hedonic brand image affects purchase intention.  However, social media advertising content and social media sales promotion content does not directly influence consumer purchase intention, significantly. It means that hedonic brand image mediates the relationship between social media advertising content and social media sales promotion content with purchase intention.
Co-Authors Adriana Anteng Anggorowati Aldo Hardi Sancoko Andrew Joewono Andrew Joewono, Andrew Andy Pratama Sulistyo Chatarina Dian Indrawati Christina Whidya Utami Dyna Rachmawati Dyna Rachmawati Gratianus Edwi Nugrohadi Ignatius Srianta Ivan Gunawan Karnadjaja, Claudia Cindy Lasmono, Sandi Lenandi Soetrisno Lena Ellitan Lukito, Robertus Sigit Haribowo Margaretha Ardhanari Mettan, Santho Vlennery Mudjilah Rahayu Pranjoto, Hartono Robik Anwar Dani Simmamora, Agatha Liney Srianta, Ignatius Suseno, Thomas Putut Indarto Tania Mellifan Tedry, Antonius Kevin Vaddhano, Nyana Veronika Rahmawati