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All Journal AGRIEKONOMIKA Journal of Economic, Bussines and Accounting (COSTING) Conference on Innovation and Application of Science and Technology (CIASTECH) Enrichment : Journal of Management International Journal of Science, Engineering and Information Technology Kontigensi: Jurnal Ilmiah Manajemen Jurnal Kajian Ilmu Manajamen Journal Research of Social Science, Economics, and Management Economos : Jurnal Ekonomi dan Bisnis Journal of Ekonomics, Finance, and Management Studies
Muhammad Syarif
Universitas Trunojoyo Madura, Indonesia
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Pengaruh Website dan Branding Terhadap Peningkatan Kunjungan Wisatawan pada Destinasi Wisata Halal di Museum Keraton Sumenep Madura Renanda Dian Nur Magfiroh; Muh Syarif
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6483

Abstract

This research aims to analyze the influence of websites and branding on increasing tourist visits to halal tourist destinations at the Sumenep Palace Museum, Madura. The Sumenep Palace Museum holds substantial potential as a destination rich in local culture and history, with values capable of attracting both domestic and international tourists. However, despite its significant appeal, the number of tourist visits particularly from foreign tourists remains relatively low. In this rapidly developing digital era, optimizing the website as an information and promotional medium, along with a strong branding strategy, are essential aspects that must be developed to enhance the destination's appeal and encourage an increase in the number of visits. This study employs a quantitative approach with an explanatory method to elucidate the influence of two main variables: the website and branding. Primary data were collected through questionnaires distributed to respondents who had visited the Sumenep Palace Museum. This data collection aims to measure the impact of the website and branding on tourists' decisions to visit the Sumenep Palace Museum, as well as to identify opportunities for increasing visits through optimizing these two factors. It is expected that the results of this study will demonstrate that a well-designed, informative, and appealing website, along with consistent and strong branding, can increase tourists' interest in visiting. Furthermore, this research is intended to provide practical insights for destination managers in developing effective digital strategies, particularly those aligned with halal tourism principles, to increase visitor numbers and strengthen the Sumenep Palace Museum’s competitiveness as a leading tourist destination.
Co-Authors Achmad Amzeri Ahmad Yahya Surya Winata Ali, Mohammad Haidar Dita Arisona Fathor AS Fathor AS Fatimatul Fatmariyah Leny Marita Mohammad Arief Muhammad Alkirom Wildan Muhammad Azmi Alamsyah Muhtadin Muhtadin Nurita Andiani Nurita Andriani Nurita Andriani Nurita Andriani Putri Azizah Fitriyah Maharani Renanda Dian Nur Magfiroh Ririn Frebianti Samsuki Samsuki Sirajul Arifin Vania Novianti Sahid Yolanda Dian Olivia Zainul Azmi