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All Journal Jurnal Ilmiah Mahasiswa FEB Asia-Pacific Management and Business Application Management and Economics Journal (MEC-J) International Research Journal of Business Studies
Nadiyah Hirfiyana Rosita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Brand Personality terhadap Purchase Intention dengan Brand Trust sebagai Variabel Mediasi (Studi pada Produk Running Shoes Merek Nike) Fadhillah, Ahmad Rizal; Rosita, Nadiyah Hirfiyana
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand personality dan brand trust terhadap purchase intention konsumen produk running shoes merek Nike. Penelitian ini menggunakan sampel sebanyak 210 responden yang diambil dari populasi mahasiswa S1 Universitas Brawijaya. Teknik analisis data menggunakan analisis jalur (path analysis). Kesimpulan dari hasil penelitian ini adalah   variabel   brand   personality mempunyai   pengaruh   langsung   secara signifikan terhadap variabel brand trust pada produk running shoes merek Nike dengan nilai sebesar 0.722. Variabel brand personality mempunyai pengaruh langsung secara signifikan terhadap variabel purchase intention pada produk running shoes merek Nike dengan nilai sebesar 0.372. Variabel brand trust mempunyai pengaruh langsung secara signifikan terhadap variabel purchase intention produk running shoes merek Nike sebesar 0.407. Variabel brand personality mempunyai pengaruh tidak langsung secara signifikan terhadap variabel purchase intention melalui brand trust produk running shoes merek Nike dengan nilai sebesar 0.294.   Kata kunci: Brand Personality, Brand Trust, Purchase Intention.  
Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry Sabil Hussein, Ananda; Rahayu, Mintarti; Prabandari, Sri Palupi; Rosita, Nadiyah Hirfiyana
International Research Journal of Business Studies Vol. 9 No. 2 (2016): August - November 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.2.63-73

Abstract

This study aims to explore the formation of knowledge management orientation behaviour (KMO) in Indonesian creative industry. To answer the research objective, two consequtive studies were conducted. The first study intends to generate the measurement items. Two registered Focus Group Discussions (FGDs) with eight participants for each session were held. Upon the completion of FGDs, a survey into 171 respondents was done , and the Exploratory Factor Analysis (EFA) was employed to analyse the data. The second study objective is to confirm the measurement items that have been generated from the FGDs . A survey into 174 respondents was conducted, and confirmatory Factor Analysis was employed to analyse the data. The finding confirms that organizing memory development, organizing memory support system, knowledge sharing, knowledge absorption and knowledge receptivity are the dimensions of KMO in Indonesian creative industry. Upon the completion of this study, both theoretical and practical contributons are provided to bring an insight for creative industry practitioners to apply KMO in their business.
Analysis of Behavioral Intentions of Health Protocol Discipline During The COVID-19 Pandemic Using Theory of Planned Behavior (TPB) and Health Belief Model (HBM) Arif, Moh Erfan; Anggraeni, Rila; Rosita, Nadiyah Hirfiyana
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.2

Abstract

This study aims to determine the effect of subjective norm, attitude toward behavior, perceived behavioral control, perceived susceptibility, perceived severity, and perceived benefit on the intention to discipline health protocols in Indonesia during the COVID-19 pandemic. The combination of variables analyse in this study has never been studied before. The population of this study is the Indonesian sampled 241 respondents with non-probability sampling technique and using a purposive sampling method. Data were collected using a questionnaire with a five-level Likert scale. This research uses multiple linear regression analysis methods with SPSS software. The results showed that the variables attitude toward behavior, subjective norm, perceived behavioral control, perceived susceptibility, perceived severity, and perceived benefit had a significant effect on the disciplinary intention of health protocols in Indonesia during the COVID-19 pandemic.
Co-Authors Ahmad Rizal Fadhillah Ahmad Rizal Fadhillah, Ahmad Rizal Ananda Sabil Hussein Antonius Budiman Suwanto Arif, Moh Erfan Arif, Mohammad Erfan Attamimi, Dian Cholis, M. Hafiyyan Nur Lely Putri Permatasari M. Hafiyyan Nur Cholis Mintarti Rahayu Permatasari, Lely Putri Rila Anggraeni Rila Anggraeni, Rila Risca Fitri Ayuni Sigit Pramono Sri Palupi Prabandari Sumiati Sumiati