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Digital Empowerment:Improving Dasawisma's Capabilities in Online Marketing and Sales Through the Marketplace: Digital Empowerment: Peningkatan Kapabilitas Dasawisma Dalam Pemasaran Dan Penjualan Online Melalui Marketplace Raafi’udin*, Ridwan; Rosmawarni, Neny; Dewi, Catur Nugrahaeni Puspita; Edyana, Fajar
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 6 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i6.22099

Abstract

This community service activity aims to improve the capabilities of dasawisma women in RW 10, Ciracas Village, Ciracas District, East Jakarta in digital marketing and online sales through the marketplace platform. Through a series of practical trainings, participants have been given an in-depth understanding of digital marketing concepts, effective online marketing strategies, and the use of various features in the marketplace platform. In addition, legal aspects, online security, and network development are also the focus, providing a strong foundation for participants to run an online business sustainably. With the aim of empowering the local economy, this activity is expected to help dasawisma women take advantage of the potential of the local economy and increase their contribution to local economic development, as well as this activity helps the government technically in relation to the community directly. This activity was attended by 120 participants and as many as 85 have provided feedback from the material and experience that has been given. The training material was delivered in lectures and discussions. For the lecture session, it was delivered by presenting material about digital marketing through the marketplace and comparing it in a conventional way. Broadly speaking, participants are able to accept and understand the use of digital marketing technology through the marketplace. Furthermore, the results of the implementation of community service activities were evaluated using a SWOT analysis with results showing a significant increase in understanding of online security and marketing. With the results of the training that show for the better, the community, especially dasawisma women, is ready to develop businesses both managed independently and business groups managed under the auspices of local residents.
PELATIHAN MICROSOFT OFFICE BAGI SISWA UNTUK MENINGKATKAN SOFTSKILLS DI SMKS MANDIRI BOJONGGEDE Niqotaini, Zatin; Afifah Arifuddin, Nurul; Rosmawarni, Neny
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 7 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i7.2423-2429

Abstract

Pemerintah memperhatikan pendidikan vokasi, termasuk sekolah menengah kejuruan (SMK). Beberapa program pemerintah tentang sekolah menengah kejuruan sudah diluncurkan dengan tujuannya adalah menghasilkan lulusan yang mampu memenuhi kebutuhan organisasi. Mengetahui aplikasi yang dipakai oleh perkantoran sangat penting bagi lulusan yang akan mengembangkan karir di dunia industri. Tujuan kegiatan pengabdian masyarakat ini adalah memberikan pelatihan dalam meningkatkan softskills kepada siswa SMKS Mandiri Bojonggede dalam menguasai aplikasi komputer seperti Microsoft Office, yang mencakup Microsoft PowerPoint, Microsoft Word, dan Microsoft Excel. Untuk melaksanakan pengabdian masyarakat ini ada beberapa tahapan seperti observasi, koordinasi dengan mitra, pelatihan, dan evaluasi. Pengabdian masyarakat ini diikuti oleh 40 siswa SMKS Mandiri Bojonggede, dan kegiatan pengabdian dilaksanakan selama 2 hari pada tanggal 25 dan 26 Mei 2023. Hal ini ditunjukkan oleh semangat siswa siswi untuk mengikuti pelatihan Microsoft Office. Dengan bantuan kegiatan pengabdian yang telah dilaksanakan, diharapkan siswa SMKS Mandiri Bojonggede mampu mengoperasikan fungsi – fungsi aplikasi perkantoran serta dapat membantu siswa dalam meningkatkan softskills.