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All Journal Syntax Idea Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA
Listyowati Puji Rahayu
Fakultas Ekonomi Universitas Boyolali
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PENGARUH KUALITAS PELAYANAN, FASILITAS DAN HARGA TERHADAP KEPUASAN KONSUMEN HOMESTAY PONDOK MERAPI SELO Latifah Izzati; Listyowati Puji Rahayu; Nuning Lisdiana
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.832

Abstract

This study aims to determine whether the quality of service, facilities and prices affect the satisfaction of homestay Pondok Merapi Selo customers. The population in this study were consumers who stayed at homestays in Pondok Merapi. Data collection technique through the distribution of questionnaires with a sample of 100 respondents. The research method is a quantitative method. Testing of data instruments is carried out with validity and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests, and hypothesis tests are used to find out whether between variables have a significant relationship . The results showed that the service quality variable of calculated t value of 0.681 < t of table 1.984 and the sig value of 0.498 > of sig of 0.05 which means insignificant. While the facility variable partially t counts 2.879 > t table 1.984 and the sig value is 0.005 > 0.05 which means significant. And the price variable is partially calculated t value 2.879 > t table 1.984 and sig value 0.005 > sig 0.05 which means significant . The result of the F test calculated 36.634 > the value of the table F using the α ( alpha ) 0.05 or 5 % then Ho was successfully rejected and Ha was accepted. Ho's refusal is evidenced by the calculation results that the value of Sig ( 0.000 ) < of a ( alpha ) 0.05 so that it can be concluded that all independent variables simultaneously affect the independent variable, namely consumer satisfaction.
PENGARUH TAKTIK PEMASARAN LEMBAGA KURSUS DAN PELATIHAN TERHADAP KEPUASAN PESERTA KURSUS PADA LEMBAGA KURSUS DAN PELATIHAN BY ANDINI KEC. CEPOGO, KAB. BOYOLALI Tumini Tumini; Listyowati Puji Rahayu; Nuning Lisdiana
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.628

Abstract

Penelitian ini bertujuan sebagai analisa solusi pada rumusan masalah yang meliputi: bagaimana pengaruh pilihan program (product), penentuan harga (price), penentuan lokasi (place) dan pengaruh promosi (promotion) terhadap kepuasaan peserta kursus di LKP By Andini Kec. Cepogo, Kab. Boyolali. Populasi dalam penelitian ini para peserta kursus dan alumni peserta kursus pada LKP tahun 2020/2021. Pendekatan pada penelitian ini menggunakan teknik kuantitatif berupa teknik pengumpulan data dengan instrumen kuisioner (skala likert), observasi, wawancara, dan dokumentasi. Sampel yang digunakan dalam penelitian ini adalah simple random sampling, yaitu pengambilan sampel secara acak dengan jumlah sampel 92 responden. Hasil dari data yang dikumpulkan diolah dengan program SPSS For Windows. Berdasarkan olah data pada penelitian ini menunjukan bahwa : pengaruh Taktik pemasaran (X) yang terdiri dari variabel produk (X1), harga (X2), lokasi (X3), promosi (X4) secarabersama–samamemilikipengaruh terhadap kepuasan peserta kursus (Y).
PENGARUH STRATEGI PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT. BNI (PERSERO) Tbk KANTOR CABANG BOYOLALI Pawestri Panglipurati; Listyowati Puji Rahayu; Unna Ria Safitri
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.846

Abstract

One of the main problems of financial institutions is in the promotion strategy and customer satisfaction. Therefore, Bank BNI Boyolali Branch Office is required to always maintain product, trust and customer satisfaction by improving service quality so that customer satisfaction increases, it is necessary to carefully determine consumer needs in an effort to meet expectations or desires and increase satisfaction with promotions and services provided. This study aims to analyze the promotion strategy and service quality on customer satisfaction at Bank BNI Boyolali Branch Office either simultaneously or partially. This study uses quantitative descriptive which is intended to test the truth of the theory with field observations and explain the results of research on how things are happening in the field.Data collection techniques were carried out through interviews, questionnaires, and observations. Data analysis techniques used quantitative techniques with a statistical approach, namely normality test, classical assumption test, multiple linear regression analysis and correlation coefficient analysis.The results of the study show, This shows that the promotion strategy variable partially affects customer satisfaction, in other words the promotion strategy variable has a significant influence on customer satisfaction and the service quality variable partially affects customer satisfaction, in other words the service quality variable has a significant influence. to customer satisfaction. Keywords: Promotion Strategy, Service Quality, and Customer Satisfaction
PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN (STUDY KASUS PADA DISTRO ANTIVIRUS BOYOLALI) Aditya Wahyu Prasetyo; Listyowati Puji Rahayu; Hari Purwanto
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.853

Abstract

ABSTRACT This study aims to determine whether service quality, price and promotion affect consumer satisfaction at the Boyolali Antivirus distribution. The population in this study are consumers who make purchases at the Boyolali Antivirus distribution. Data collection techniques by distributing questionnaires with a sample of 100 respondents. The research method is a quantitative method. Testing of data instruments was carried out with validity and reliability tests, for data analysis used normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, and hypothesis testing to determine whether the variables have a significant relationship. The results of this study are based on the results of the t test and the service quality variable 0.248 < t table 1.984 and the value of sig 0.804 > sig 0.05 which means that it is not significant, then Ho is accepted and Ha is rejected. This shows that the service quality variable partially has no effect on customer satisfaction, in other words the service quality variable has no significant effect on customer satisfaction, sig 0.00 t-table has a value of 1.984, and sig 0.000 sig 0.05 means significant, Ho rejected and Ha accepted. This shows that the promotion variable has a partial effect on consumer satisfaction, namely the promotion variable has a large effect on consumer satisfaction. Based on the results of the F test Sig.0,000<0,000. 0.05 means that all variables act simultaneously. By using a level (alpha) of 0.05 or 5%, Ho was successfully rejected and Ha was not. The rejection of Ho is evidenced by the calculation of the Sig value which can be concluded. Based on the acceptance test, we found the Rsqure value to be 0.88. This shows that the variables of service quality, price, and advertising together can explain 88% of consumer satisfaction variables, and the remaining 12%. With variables other than above. studied. Keywords : Quality of Service, Price, promotion and Customer Satisfaction
ANALISIS PENGARUH LOKASI, HARGA, PROMOSI DAN CUSTEMER SERVICE TERHADAP CITRA MINIMARKET TOKO DEVANDA KEBONDALEM KECAMATAN JAMBU KABUPATEN SEMARANG Agus Listiyaningsih; Listyowati Puji Rahayu; A Fidhdiarr Ariestanto TNK
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.867

Abstract

Tujuan Dari Penelitian Ini Yaitu Untuk Menganalisis Dari Pengaruh Lokasi, Harga, Promosi Dan Customer Service Secara Parsial Terhadap Citra Mini Market Toko Devanda Dan Untuk Menganalisis Dari Pengaruh Lokasi, Harga, Promosi Dan Customer Service Secara Simultan Terhadap Citra Mini Market Toko Devanda. Penelitian Dilaksanakan Pada Toko Devanda Kebondalem Kecamatan Jambu Kabupaten Semarang Dan Penelitian Ini Termasuk Kategori Penelitian Eksplanasi (Explanatory Research). Metodologinya Memakai Metodologi Kuantitatif Karena Menggunakan Statistik Dalam Menganalisis Data Dengan Skala Likert Sebagai Tingkat Signifikansi. Sampel Penelitian Berjumlah 100 Peserta Dengan Teknik Pengumpulan Data Menggunakan Angket. Hasil Penelitian Menunjukkan Bahwa: 1) Lokasi Berpengaruh Positif Dan Signifikan Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 1 Diterima. 2) Harga Berpengaruh Positif Dan Signifikan Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 3 Diterima. 3) Promosi Berpengaruh Positif Dan Signifikan Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 3 Diterima. 4) Customer Service Berpengaruh Positif Dan Signifikan Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 4 Diterima. 5) Berdasarkan Pengujian Model Summary, Diperoleh R Hitung Sebesar 0,735 Lebih Besar Dari R Table 0, 256 Maka Dapat Disimpulkan Bahwa Terdapat Pengaruh Antara Lokasi, Harga, Promosi Dan Customer Service Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu. Dengan Demikian Hipotesis 5 Diterima
Co-Authors A Fidhdiarr Ariestanto TNK ADEK AYU KUSUMA WARDANI Aditya Wahyu Prasetyo Agus Listiyaningsih Cahyo Anggoro Sakti Citra Puspita Sari Danissa Agustin dasmadi, dasmadi Fitriyani Fitriyani Hari Purwanto Hari Purwanto Latifah Izzati Muhammad Rivai Nuning Lisdiana Nuning Lisdiana Pawestri Panglipurati Rika Desi Ernawati Safitri, Unna Ria Sinta Fatonah Larasati Siti Nurhana Sri Lestari Tumini Tumini