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All Journal Pelita Masyarakat Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma CULTIVATE: Journal of Agriculture Science
Rahma Sari Siregar
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Physics Public Health Social Sciences

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Analisis Saluran Pemasaran Melon Kuning di Kecamatan Pantai Labu Kabupaten Deli Serdang Gaby Oktavia Sembiring; Ahmad Rafiqi Tantawi; Rahma Sari Siregar
Jurnal Agriuma Vol. 3 No. 1 (2021): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agr.v3i1.5114

Abstract

This research was conducted with the aim to know the yellow melon’s marketing channel and the efficiency of the yellow melon marketing channel in Pantai Labu District. This research is a descriptive qualitative and quantitative research. Determination of research units for yellow melon farmers using the census method, while the sample for traders using the snow ball sampling method, and consumer samples using the incidental sampling method. The results showed that there was only one channel formed in the marketing of yellow melon in Pantai Labu District, that us from farmers to collectors, then to wholesalers, retailers, and finally to consumers. In this marketing, the market divides the qualities of melons into three grades of gimbo, bs, and super. The most efficient yellow melon market is super grade yellow melon with the lowest marketing margin value of 10%, farmer's share value of 70%, and the profit to marketing cost ratio value of 17> 0 or Rp 17, - so the yellow melon marketing channel is efficient.
Kepuasan Konsumen Terhadap Pembelian Salad Buah Melalui Jasa Layanan Go Food, Grab Food Dan Shopee Food (Studi Kasus : Umkm Nayo Salad) Putri Seroja ZR; Rahma Sari Siregar; Khairul Saleh
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 5, No 1 (2023): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v5i1.1640

Abstract

Satisfaction is an assessment of a product by comparing the reality and expectations of food delivery services. Food delivery services are one of the strategic solutions nowadays and promise benefits for culinary business people. One form of business that uses various fruits as the main raw material for its business is fruit salad. Nayo Salad is a Small and Medium Enterprises. located on Jl. Rahmadsyah Gg. Emse No.3 Medan Area District, Medan City Regency. marketing of Nayo fruit salad is marketed offline and online in partnership with Food delivery services in Gofood, Grab Food and Shopee Food services. This study aims to determine Consumer Satisfaction with Purchasing Nayo Fruit Salad through Go-Food, Grab Food and Shopee Food Services. Determining the location of this research was carried out using a purposive method (intentionally). The data analysis method uses the analysis of the Customer Satisfaction Index (CSI) with a qualitative descriptive approach. The results obtained from this study are the percentage of satisfaction levels for nayo salad consumers who buy through Gofood, Grab Food, and Shopee Food services based on the indicators studied, namely service quality, product quality, delivery speed, and distribution options for Nayo fruit salad products
Pengaruh Faktor Sosial Ekonomi Karyawan Pelaksana Terhadap Investasi (Biaya Pendidikan) Anak Chairul Riza Nasution; Yusniar Lubis; Rahma Sari Siregar
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 1, No 2 (2019): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v1i2.94

Abstract

The purpose of this study is to know any socio economic factors that affect investment (education costs) of the children of implementing employees at PTPN III Kebun Hulu, Nagori Village, Banjar Hulu, Ujung Padang District, Simalungun Regency. The sampling method is done by Purposive method. The analytical method used is multiple linear regression test with SPSS 18 tools. Socio-economic factors that affect investment (education costs) simultaneously are age, number of children, funds and education on investment (education costs) at PT Perkebunan Nusantara III Kebun Dusun Hulu. This can be seen from the t test, where t-test 2.333 t-table 2.045 at α = 5%. By parsial age variable not have an effect on to invesment ( expense of education) can be seen test of  t, where t-hitung (-1,047) t-tabel (2,045), by parsial variable of amount of  child  not have an effect on to invesment (expense of education) where t-hitung (-1,568)   t-tabel  (2,045), by parsial earnings of executor employees not have an effect on to invesment (expense of education) where t-hitung (0,180) t-tabel (2,045), by parsial education variable not have an effect on to invesment (expense of education), where t-hitung (0,910) t-tabel (2,045).
Faktor-Faktor Yang Mempengaruhi Permintaan Tanaman Hias di Desa Bangun Sari Kecamatan Tanjung Morawa Kabupaten Deli Serdang Dirgantari Putri; Khairul Saleh; Rahma Sari Siregar
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 3, No 2 (2021): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v3i2.752

Abstract

The purpose of this study was to determine what factors influenced the demand for ornamental plants in Bangun Sari Village. The sample in this study is the ornamental plants in Bangun Sari Village. The population of crop farmers consists of 315 farmers. Samples taken as much as 10% of the total population of 32 farmers. Then the sample taken in this study is consumers from32 ornamental plat farmers who are buying at the study site, determined purposively, namely 1 consumer from sample farmers. Based on the Uji F results simultaneously the price of ornamental plants, income and tastes significantly influence the demand for ornamental plants in Bangun Sari Village. Based on the results of the Uji t that partially the price of ornamental plats and consumer tastes significantly influence the demand for ornamental plants and income don’t significantly influence the demand for ornamental plants in Bangun Sari Village, Tanjung Morawa District, Deli Serdang Regency.
Analisis Kelayakan Usaha Batu Bata (Studi Kasus: Desa Tanjung Mulia Kecamatan Pagar Merbau) Muhammad Arasy; Khairul Saleh; Rahma Sari Siregar
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 3, No 2 (2021): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v3i2.756

Abstract

This study aims to determine the feasibility of the business whether the brick business is feasible to run, the brick-making business using clay and red earth as raw material with diesel fuel for dompleng machines and oil palm bunches and firewood as fuel, knowing the amount of income. , knowing the level of business feasibility in the village of Tanjung Mulia. This research was conducted from October 2020. The determination of the research location was determined purposively because considering the time and reach of the researchers, a sample of 62 brick craftsmen were determined by the census method, the data used were primary data and secondary data. The research method used to determine the availability of inputs (raw materials, capital, labor) and to determine income using income analysis, to analyze business feasibility using the R / C ratio and BEP. The results of the study show that inputs (raw materials, capital, labor) are sufficiently available in the research area. The income from the brick making business is Rp. 18,769,903, - / month. Obtained Net Revenew Cost Ratio (Net R / C Ratio) the value of R / C Ratio is greater than one (R / C 1 or 1.18 1), Break Even Point (BEP) the break even point of the price is at Rp. 310 / pieces of bricks and the breakeven point of production is at 349,998 pieces / month. Based on these results, the brick business in Tanjung Mulia Village, Pagar Merbau District is feasible to run.
Faktor-Faktor Yang Mempengaruhi Permintaan dan Penawaran Cabe Merah Nista Zamili; Gustami Harahap; Rahma Sari Siregar
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 2, No 1 (2020): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v2i1.71

Abstract

This research aims to know what are the factors that influence the demand and supply of red pepper in MMTC market Medan Medan Estate sub district percut sei tuan deli serdang district. This research was carried out in July 2017. This research using sampling method with way of census and purposive sampling, in this research sam 20 for trader and sample for consumer 40. Sample in this research is merchant selling red chilli and consumer shopping red chilli in MMTC highway market Medan in village medan estate sub district percut sei host district deli serdang. Simultaneously consumer opinion has a significant influence in this case because if the opinion of red chili consumers is high it can affect the demand because the size of the opinion will be able to affect the demand for goods tersebuat.. Factors affecting the supplyple used is of red chili in Pasar Raya MMTC Medan simultaneously have a positive effect is the purchase price of red pepper, production cost, profit. Partially production cost give significant influence to red chilli supply in Pasar Raya MMTC Medan.
Analisis Pendapatan Dan Strategi Pemasaran Buah Pedada (Sonneratia Caseolaris L) Menjadi Sirup Pedada (Studi Kasus: Jalan Bambu Kuning Kelurahan Selat Tanjung Medan Kecamatan Datuk Bandar Timur Kota Tanjungbalai) Nilma Aprilia; Gustami Harahap; Rahma Sari Siregar
CULTIVATE: Journal of Agriculture Science Vol 1, No 2 (2023): CULTIVATE: Journal of Agriculture Science - SEPTEMBER
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i2.413

Abstract

This study aims to find out the income of business actors in the pedada syrup business and to find out the marketing strategy for pedada fruit to become pedada syrup in Jalan Bambu Kuning, Tanjung Selat Village, Medan, Tanjungbalai City. This type of research is descriptive with a qualitative approach, location determination is determined purposively (purposive), population and sample consist of 1 (saturated sample), data collection techniques used primary and secondary data, data analysis techniques namely income analysis and marketing strategy using 7P (marketing mix). The results of the research on pedada syrup business income per month are Rp. 2,674,376, Implementation of the 7P marketing strategy in terms of products, the product has a halal logo with a size of 550 ml. The price of chest syrup is Rp. 30,000/bottle. The marketing place is carried out at the home of the business actor. Promotion is simple, because on the bottle packaging only the cellphone number is printed. People in the pedada syrup business provide workforce training to expedite the production process. Physical Evidence, arrangement of products at business locations is structured and attractive. The production process is carried out according to the principles of sanitation and hygiene.
Co-Authors AHMAD RAFIQI TANTAWI Chairul Riza Nasution Dirgantari Putri Gaby Oktavia Sembiring Gustami Harahap Khairul Saleh Mitra Musika Lubis Muhammad Arasy Murni Nilam Cahyanum Nilma Aprilia Nista Zamili Putri Seroja ZR Retna Astuti Kuswandari Rika Fitri Ilvira Siti Mardiana Stefanus Lugu Syarifah Aini Yulia Andini Yusniar Lubis