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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) JASc (Journal of Agribusiness Sciences) JURNAL AGRICA Journal of Education, Humaniora and Social Sciences (JEHSS) Agro Bali: Agricultural Journal Pelita Masyarakat Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Ilmiah Biologi UMA (JIBIOMA) Jurnal Agriuma CULTIVATE: Journal of Agriculture Science
Rahma Sari Siregar
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Environmental Science Health Professions Materials Science & Nanotechnology Physics Public Health Social Sciences

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Faktor-Faktor Yang Mempengaruhi Permintaan Tanaman Hias di Desa Bangun Sari Kecamatan Tanjung Morawa Kabupaten Deli Serdang Dirgantari Putri; Khairul Saleh; Rahma Sari Siregar
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 3, No 2 (2021): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v3i2.752

Abstract

The purpose of this study was to determine what factors influenced the demand for ornamental plants in Bangun Sari Village. The sample in this study is the ornamental plants in Bangun Sari Village. The population of crop farmers consists of 315 farmers. Samples taken as much as 10% of the total population of 32 farmers. Then the sample taken in this study is consumers from32 ornamental plat farmers who are buying at the study site, determined purposively, namely 1 consumer from sample farmers. Based on the Uji F results simultaneously the price of ornamental plants, income and tastes significantly influence the demand for ornamental plants in Bangun Sari Village. Based on the results of the Uji t that partially the price of ornamental plats and consumer tastes significantly influence the demand for ornamental plants and income don’t significantly influence the demand for ornamental plants in Bangun Sari Village, Tanjung Morawa District, Deli Serdang Regency.
Analisis Kelayakan Usaha Batu Bata (Studi Kasus: Desa Tanjung Mulia Kecamatan Pagar Merbau) Muhammad Arasy; Khairul Saleh; Rahma Sari Siregar
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 3, No 2 (2021): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v3i2.756

Abstract

This study aims to determine the feasibility of the business whether the brick business is feasible to run, the brick-making business using clay and red earth as raw material with diesel fuel for dompleng machines and oil palm bunches and firewood as fuel, knowing the amount of income. , knowing the level of business feasibility in the village of Tanjung Mulia. This research was conducted from October 2020. The determination of the research location was determined purposively because considering the time and reach of the researchers, a sample of 62 brick craftsmen were determined by the census method, the data used were primary data and secondary data. The research method used to determine the availability of inputs (raw materials, capital, labor) and to determine income using income analysis, to analyze business feasibility using the R / C ratio and BEP. The results of the study show that inputs (raw materials, capital, labor) are sufficiently available in the research area. The income from the brick making business is Rp. 18,769,903, - / month. Obtained Net Revenew Cost Ratio (Net R / C Ratio) the value of R / C Ratio is greater than one (R / C 1 or 1.18 1), Break Even Point (BEP) the break even point of the price is at Rp. 310 / pieces of bricks and the breakeven point of production is at 349,998 pieces / month. Based on these results, the brick business in Tanjung Mulia Village, Pagar Merbau District is feasible to run.
Faktor-Faktor Yang Mempengaruhi Permintaan dan Penawaran Cabe Merah Nista Zamili; Gustami Harahap; Rahma Sari Siregar
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 2, No 1 (2020): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v2i1.71

Abstract

This research aims to know what are the factors that influence the demand and supply of red pepper in MMTC market Medan Medan Estate sub district percut sei tuan deli serdang district. This research was carried out in July 2017. This research using sampling method with way of census and purposive sampling, in this research sam 20 for trader and sample for consumer 40. Sample in this research is merchant selling red chilli and consumer shopping red chilli in MMTC highway market Medan in village medan estate sub district percut sei host district deli serdang. Simultaneously consumer opinion has a significant influence in this case because if the opinion of red chili consumers is high it can affect the demand because the size of the opinion will be able to affect the demand for goods tersebuat.. Factors affecting the supplyple used is of red chili in Pasar Raya MMTC Medan simultaneously have a positive effect is the purchase price of red pepper, production cost, profit. Partially production cost give significant influence to red chilli supply in Pasar Raya MMTC Medan.
Analisis Pemasaran Buah Naga (Hylocereus Polirhizus) Studi Kasus: Desa Teratak Nagodang Kecamatan Ujung Padang Kabupaten Simalungun Fadila, Putri; Tantawi, Ahmad Rafiqi; Siregar, Rahma Sari
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 6, No 1 (2024): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v6i1.3158

Abstract

This article aims to determine the marketing channels for dragon fruit and the efficiency of dragon fruit marketing channels in Taratak NagodangVillage, Ujung Padang District, Simalungun Regency. The Problem focuses on marketing channels and the efficiency of dragon fruit marketing channels. The theoretical references used in reviewing this article are Kotler’s (2015) theory for marketing channels and Su’udi’s (2018) theory with marketing margins. This research is qualitative and quantitative descriptive research. The research sample for dragon fruit farmers used random sampling, while the sample for traders used the census method, and the consumer sample used the incidental sampling method. The results of the research show that there is one level of the channel formed in the marketing of dragon fruit in Taratak Nagodang Village, Ujung Padang District, Simalungun Regency, namely from farmers to collecting traders, then wholesalers, retailers, and finally external consumers. Taratak Nagodang Village is the closest city to Batu Bara and Meranti. The lowest marketing margin for dragon fruit is with a margin percentage of 28% for collecting institutions and for all efficient marketing institutions with a value of 48%. Wholesalers with an efficiency value of 7% are the most efficient institutions.
Isolasi Bakteri Pencemar pada Jajanan Tradisional di Kawasan Jalan Al-Falah Ardepy, Sri; Sartini, Sartini; Rahmiati, Rahmiati; Siregar, Rahma Sari
Jurnal Ilmiah Biologi UMA (JIBIOMA) Vol 6, No 2 (2024): November
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jibioma.v6i2.5176

Abstract

Traditional snack cakes can be contaminated with harmful microbes due to poor hygiene and sanitation practices. This study aims to identify the types of bacteria contaminating traditional snacks sold by street vendors on Jl. Al-Falah. The method used is the pour plate technique on Plate Count Agar for 24 hours at a temperature of 33-35 °C, along with selective media Salmonella Shigella Agar and Eosin Methylene Blue Agar. Observations include both fresh samples and those stored for 24 hours. Confirmation tests were conducted on SSA and EMBA media, followed by SCA (Simmon Citrate Agar). The results showed that six types of cakes exceeded the microbial contamination limits: P1S1 (6.2 × 10⁵ colonies/g), P2S1 (10 × 10⁴ colonies/g), P3S1 (4.8 × 10⁴ colonies/g), P1S5 (5.6 × 10⁴ colonies/g), P2S5 (5 × 10⁴ colonies/g), and P3S5 (8.6 × 10⁴ colonies/g). Out of 15 samples, two were detected to contain pathogenic bacteria: P1S1 was positive for Salmonella sp. and Escherichia coli, while P3S2 was positive for Escherichia coli. In conclusion, the contaminating bacteria Salmonella sp. and Escherichia coli were found in cake samples from different vendors.
Analisis Pendapatan Dan Strategi Pemasaran Buah Pedada (Sonneratia Caseolaris L) Menjadi Sirup Pedada (Studi Kasus: Jalan Bambu Kuning Kelurahan Selat Tanjung Medan Kecamatan Datuk Bandar Timur Kota Tanjungbalai) Nilma Aprilia; Gustami Harahap; Rahma Sari Siregar
CULTIVATE: Journal of Agriculture Science Vol 1, No 2 (2023): CULTIVATE: Journal of Agriculture Science - SEPTEMBER
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i2.413

Abstract

This study aims to find out the income of business actors in the pedada syrup business and to find out the marketing strategy for pedada fruit to become pedada syrup in Jalan Bambu Kuning, Tanjung Selat Village, Medan, Tanjungbalai City. This type of research is descriptive with a qualitative approach, location determination is determined purposively (purposive), population and sample consist of 1 (saturated sample), data collection techniques used primary and secondary data, data analysis techniques namely income analysis and marketing strategy using 7P (marketing mix). The results of the research on pedada syrup business income per month are Rp. 2,674,376, Implementation of the 7P marketing strategy in terms of products, the product has a halal logo with a size of 550 ml. The price of chest syrup is Rp. 30,000/bottle. The marketing place is carried out at the home of the business actor. Promotion is simple, because on the bottle packaging only the cellphone number is printed. People in the pedada syrup business provide workforce training to expedite the production process. Physical Evidence, arrangement of products at business locations is structured and attractive. The production process is carried out according to the principles of sanitation and hygiene.
Reevaluation of Land Suitability for Soybean Plants in North Sumatra, Indonesia Handayani, Leni; Mazlina, Mazlina; Riyanti, Riyanti; Ilvira, Rika Fitri; Siregar, Rahma Sari
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2057

Abstract

This study was designed to reevaluate the adjustment of land suitability classes. This study was conducted in North Sumatra Province, precisely in 4 regencies, namely Simalungun, Langkat, Deli Serdang, and Serdang Bedagai Regencies. The study used land suitability classes. Related to rooting media and nutrient retention parameters, the results of a semi-detailed land suitability study for soybean plants in Deli Serdang, Serdang Bedagai, and Langkat Regencies showed that the land was only marginally suitable (S3 rc, nr). In Simalungun Regency, efforts were made to increase the suitability of potential land to a marginally suitable class with the rooting media factor (S3 rc) and the water availability and nutrient retention factor (S3 wa, nr). This was done by attempting to increase the adaptability of potential land to a marginal suitability class with a water availability factor (S3 wa). The land suitability class in the research area for soybean plants includes the marginal suitability class (S3), so planting soybean commodities results in less than maximum production with limiting factors of rainfall and nutrition retention. To improve nutrient retention by adding organic materials, the limiting factor of rainfall is relatively high by creating drainage channels.
Analisis Pendapatan Dan Nilai Tambah Bawang (Allium Cepa L) Merah Menjadi Bawang Goreng (Studi Kasus: Desa Togu Domu Nauli dan Kelurahan Timbang Galung Kabupaten Simalungun) Haloho, Nurmita; Siregar, Rahma Sari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21732

Abstract

Togu Domu Nauli Village, Dolok Pardamean District, Simalungun Regency, is one of the areas with great potential as a shallot producer. Shallots planted by farmers are harvested at 65 days after planting. Shallot products can be improved and made more valuable by adding fried shallots, a type of processed shallot. Hadena MSME is a business unit engaged in processing shallots into fried shallots. Hadena MSME uses shallots as raw materials from Togu Domu Nauli Village as the highest producer of shallots according to Dolok Pardamean District data. The purpose of this study was to determine the income and added value of shallots into fried shallots. Sampling in this study was carried out using two methods, namely the Simple Random Sampling method for shallot farmers, and the saturated sampling method for Hadena Fried Shallot MSME business actors. Data analysis was carried out through the application of income analysis, as well as added value using the Hayami method. The study's findings reveal that shallot farmers in Togu Domu Nauli Village earn Rp 28,147,632 per planting season, while the Hadena Fried Onion MSME earns Rp 1,194,500 per production run. The added value of the Hadena MSME in Timbang Galung Village from processing shallots into fried onions is Rp 36,000 per kilogram.
Factors Affecting the Income of Labor Fishermen (Case Study: Tebing Tinggi Village, Tanjung Beringin District, Serdang Bedagai Regency) Rizal Aziz; Roni Paulus Sihombing; Rahma Sari Siregar; Saipul Sihotang
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.4530

Abstract

Indonesia is a country that has a very large water area which is a large potential resource to be utilized for national development. This condition affects the strong weak economic activities of the village. The purpose of the study is to find out how much the income of labor fishermen in Tebing Tinggi Village, Tanjung Beringin District, Serdang Bedagai Regency and to find out what factors affect the income of labor fishermen in Tebing Tinggi Village, Tanjung Beringin District, Serdang Bedagai Regency. This research was conducted in Tebing Tinggi Village, Tanjung Beringin District, Serdang Bedagai Regency, North Sumatra Province. This location was chosen intentionally (Purposive). The population in this study was 546 labor fishermen, the determination of the sample in this study used Arikunto's theory, namely if the total population was less than 100 people, then the number of samples was taken as a whole. But if the population is larger than 100 people then it can be taken 10-15% and 20-25% of the total population. The samples in this study were taken as much as 10% of the total population, so the number of samples in this study was 55 labor fishermen. Data collection techniques use primary data and secondary data, data analysis techniques in research use income analysis and multiple linear regression analysis. The results of the research on the working capital costs of labor fishermen amounted to Rp. 244,894/month, with an income of Rp. 4,128,386/month with an average of 12 trips a month of fishing. The results of multiple linear regressions that the working capital variable and the catch variable have a significant effect on the income of labor fishermen while the time variable at sea and experience variables do not have a significant effect on the income of labor fishermen in Tebing Tinggi Village, Tanjung Beringin District, Serdang Bedagai Regency.
Analisis Kualitatif Preferensi dan Nilai Konsumsi Kopi pada Generasi Urban di Kecamatan Medan Petisah Azwana Azwana; Rahma Sari Siregar
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2945

Abstract

This study aims to analyze the preferences and value of coffee consumption in the urban generation in Medan Petisah District, Medan City, North Sumatra. The research focuses on consumer preferences toward coffee product attributes (type, taste, and aroma) as well as the stages of the purchasing decision-making process. A qualitative approach was employed, with data collected through in-depth interviews using purposive sampling. Data were analyzed through data reduction, data display, and conclusion drawing. The findings reveal that consumer preferences are primarily influenced by taste and aroma, followed by coffee type and café atmosphere. Adolescents and young adults tend to prefer modern coffee variants with sweet and creamy flavors, while older consumers maintain a preference for stronger and more bitter traditional coffee. In the decision-making process, consumers go through stages of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Social reference groups and social media play a significant role in the information search stage, whereas post-purchase satisfaction is determined by the alignment between taste quality, café ambiance, pricing, and consumer expectations. The study concludes that coffee consumption behavior is driven not only by functional needs but also by social, emotional, and lifestyle factors. Therefore, café marketing strategies should emphasize product differentiation, consistency in taste and aroma quality, a comfortable and appealing atmosphere, and community-based promotional approaches to enhance customer satisfaction and loyalty.
Co-Authors Ahmad Rafiqi Tantawi Ardepy, Sri Azwana Azwana Chairul Riza Nasution Dirgantari Putri Fadila, Putri Gaby Oktavia Sembiring Gustami Harahap Habra, M. Dani Haloho, Nurmita Indrayani Kristina Simanjuntak Kartika Mutia Ritonga Khairul Saleh Khairul Saleh Leni Handayani M. Dani Habra Mazlina, Mazlina Mitra Musika Lubis Muhammad Afif Muhammad Arasy Murni Nilam Cahyanum Nilma Aprilia Nista Zamili Putri Seroja ZR Rahmanta Ginting Rahmanta Ginting Rahmiati Rahmiati Retna Astuti Kuswandari Rika Fitri Ilvira Riyanti Riyanti Rizal Aziz Roni Paulus Sihombing Saipul Sihotang Sartini Sartini Siti Mardiana Stefanus Lugu Syarifah Aini Yulia Andini Yusniar Lubis