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All Journal Jupiter Teika JSI: Jurnal Sistem Informasi (E-Journal) Jurnal Algoritma Annual Research Seminar Journal of Information System JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Information System for Educators and Professionals : Journal of Information System The IJICS (International Journal of Informatics and Computer Science) IJISCS (International Journal Of Information System and Computer Science) Building of Informatics, Technology and Science Jusikom: Jurnal Sistem Informasi Ilmu Komputer TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Journal of Information Systems and Informatics Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Teknomatika (Jurnal Teknologi dan Informatika) Jurnal Generic Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Puan Indonesia Jurnal Algoritma Jurnal Abdimas Maduma Journal Of Artificial Intelligence And Software Engineering SmartComp INTERNAL (Information System Journal) The Indonesian Journal of Computer Science INOVTEK Polbeng - Seri Informatika IJISCS (International Journal of Information System and Computer Science)
Endang Lestari Ruskan
Jurusan Sistem Informasi, Universitas Sriwijaya
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Journal of Information Systems and Informatics

 1 
Evaluating Pinterest User Experience and Usability Using AttrakDiff and PLS-SEM Putri, Septhia Charenda; Ibrahim, Ali; Utama, Yadi; Ruskan, Endang Lestari; Fathoni, Fathoni
Journal of Information System and Informatics Vol 8 No 1 (2026): February
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i1.1408

Abstract

The rapid development of visual platforms such as Pinterest necessitates a comprehensive understanding of how functional and emotional aspects jointly influence users’ perception and engagement. This research addresses the gap in user experience (UX) evaluation of visually rich applications by examining the effects of Pragmatic Quality, Hedonic Quality-Stimulation, and Hedonic Quality Identity on the perceived Attractiveness of the Pinterest application. A quantitative approach was employed using the 28-item AttrakDiff instrument, based on data collected from a final sample of 524 valid respondents, predominantly aged 18–25 years, and using Pinterest several times a week. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS to examine the relationships among latent variables. The findings demonstrate that the structural model exhibits a high level of explanatory capability, with an R² value of 0.684. With all three UX dimensions exerting positive and statistically significant effects on Attractiveness. PQ shows the strongest influence (path coefficient = 0.457), followed by HQS (0.391) and HQI (0.112). These findings confirm that functional usability remains the primary driver of attractiveness on Pinterest, while hedonic qualities play a complementary role in enhancing user experience. Practically, this research suggests that designers and developers of visual platforms should prioritize efficient functionality while maintaining stimulating and identity-supporting elements to improve overall user appeal.
Co-Authors . Apriansyah AA Sudharmawan, AA Afif, Hasnan Ahmad Fali Oklilas Ahmad Rifai Akbari, Hayqal Nur Al Farissi Alghifari, M Yasir Ali Ibrahim Ali Ibrahim Allsela Meiriza, Allsela Alvi Syahrini Utami Alvi Syahrini Utami Anggraini, Febrina Hedy Apriansyah Putra Apriansyah Putra Ariani, Ardina Athalina, Githa Aulia Zulfia Bayu Wijaya Putra Danendra, Muhammad Archi Daffa Dedy Kurniawan Deris Stiawan Dian Palupi Rini Dian Palupi Rini Dian Palupi Rini Dwi Citra Hartini Dwi Rosa Indah Ermatita - Faiq, Al Iksan Fathonah, Mutiara Fathoni - Fathoni Fathoni Fatimah Salsabila Fitriani, Lesa Gibran, M. Aqeel Gumay, Naretha Kawadha Pasemah Hanifah, Izzati Millah Imran, Athallah Yasyfi Ismail, Ahmad Arrijal Julian Supardi Karisa Anjani Fakhri Kurniawati, Junia Larasati, Ratu Aprilia Marjusalinah, Anna D. Maula, Nurly Izzatul Meitiana Audya Mgs Afriyan Firdaus Mira Afrina Muhamad Edric Rasyid Nesya Leidy Azzura Netty Herawati Nyimas Sriwihajriyah Oktadini, Nabila Rizky Pacu Putra Perdani, Tharisa Antya Prawira, Wahyu Purwita Sari, Purwita Putri Eka Sevtiyuni Putri, Septhia Charenda Rachmad, M. Ichsan Farel Rahmat Izwan Heroza Ramadhan, Niki Ramadhini, Reffina Resita Oktaviani Rido Zulfahmi Rizka Dhini Kurnia Rizka Dhini Kurnia Rizka Dhini Kurnia Ronaldo, M. Rudi Sanjaya Rusdi Efendi Salsabila, Fatimah Sanjaya, M Rudi Sanjaya, M. Rudi Seprina, Iin Sevtiyuni, Putri Eka Syahnel, Ahmad Hidayat Utami, Putri Ela Citra Wahyu Agung Prasojo Wijayanto, Muhammad Ravi Yadi Utama Yudha Pratomo Zefta Adetya