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All Journal LAW REFORM Diponegoro Law Journal JEJAK YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Kinerja: Jurnal Ekonomi dan Manajemen Humani (Hukum dan Masyarakat Madani) Journal of Economic, Management, Accounting and Technology (JEMATech) Surya Abdimas Jurnal Jatiswara SULTANIST: Jurnal Manajemen dan Keuangan BISECER (Business Economic Entrepreneurship) JURNAL PEMBANGUNAN HUKUM INDONESIA JURNAL USM LAW REVIEW Jurnal Akuntansi dan Bisnis Krisnadwipayana Nusantara Science and Technology Proceedings Journal of Social Responsibility Projects by Higher Education Forum Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Wasana Nyata Journal Of Business, Finance, and Economics (JBFE) Pancasila: Jurnal Keindonesiaan Jurnal Kesehatan Kusuma Husada JAKA (Jurnal Akuntansi, Keuangan dan Auditing) JICS : Journal Of International Community Service Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratna Herawati
Universitas Dian Nuswantoro
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Nusantara Science and Technology Proceedings

 1 
Study on Online Purchase Decisions on The Online Shopee Selling Site Herawati, Ratna; Chasanah, Amalia Nur; Perdana, Tito Aditya; Wardhani, Masitha Fahmi
Nusantara Science and Technology Proceedings 3rd Economics, Business, and Government Challenges 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1303

Abstract

The state of the environment for consumers to get information, namely electronic word of mouth and the promotional mix will affect consumer decision-making when shopping. This study aims to determine the effect of promotional mix variables and electronic word of mouth on purchasing decisions on the online buying and selling site Shopee. Promotion mix variables used are advertising and sales promotion. The sample used in this study were Semarang residents who had shopped on the Shopee online buying and selling site with a sample size of 100. The data analysis technique used was multiple regression with the classical assumptions of multicollinearity, autocorrelation, heteroscedasticity, and normality. The results showed that the variables of advertising, sales promotion, electronic word of mouth had a significant positive effect on online purchasing decisions. The adjusted r square value is 0.496, which means that the variables of advertising, sales promotion, and electronic word of mouth can explain online purchasing decisions by 49.6%. In contrast, the rest is explained by other variables, not in this study.
Mawar (Melawan Rentenir): Integrated Msme’s Financial Inclusion Strategy in Sharia-Based Chasanah, Amalia Nur; Budiantoro, Risanda Alirastra; Putra, Febrianur Ibnu Fitroh Sukono; Herawati, Ratna
Nusantara Science and Technology Proceedings 3rd Economics, Business, and Government Challenges 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1306

Abstract

Allah has provided Islam as life guidance to be used in taking and undergoing all life aspects, including management and business financing. In the perspective of Islamic finance, financing venture capital through moneylenders will make the borrower in a difficult situation. This research aims to analyze the integrated financial inclusion strategy in sharia-based MSME's financing in the Semarang City with the MAWAR Program. Mawar program is a funding assistance program for potential micro small and medium entrepreneurs based on sharia with Murabahah by collaborating through a memorandum of understanding with several other agencies, such as Sharia People Financing banks, Semarang City Amil Zakat Agency, Semarang Syariah Economic Community, Semarang City Cooperatives and Micro Enterprises Agency, telecommunications companies, branchless banking agents and financial technology institutions. The benefit obtained can provide scientific contributions to empowerment management and can be developed into a study material for long-term planning programs by the Semarang City Government in empowering micro, small and medium enterprises so they can be competitive, independent, prosperous, and cultured based on religiosity values. The approach method used qualitative research with analytical tools is the business model canvas. Data collection method used observation, interviews, and literature study. The results of this research are with the MAWAR Program, the Semarang City Government does not charge any additional costs to the borrowers (MSME's). The legal basis of this program is based on a memorandum of understanding between the stakeholders involved and Islamic sharia.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK Adilla Kustya Ulfa Ahmad Said Almira Santi Samasta Amalia Diamantina Anggun, Sekar Chasanah, Amalia Nur Dessyana Kardha Dewi Sulistyawati, Dewi Dian Indriana Hapsari Diana Puspitasari Diana Puspitasari Durya, Ngurah Pandji Mertha Agung Dwi Prasetyo Enny Susilowati Mardjono Faricha Aulia Ananda Fifiana Wisnaeni Habsari, Alya Cantika Haji Mohiddin, Mas Nooraini binti Hardjanto, Untung Sri Hartini Haryanto Haryanto Ichsani, Immada Ifandari Ifandari Ira Septriana, Ira Irmaya Fani, Alifiya Zahra Juli Ratnawati Masitha Fahmi Wardani Masitha Fahmi Wardhani Melati Oktafiyani Nindiana Okta Auliya Novanto, Arya Setya Nufus, Ahmad Fahriza Ilun Oktoriza, Linda Ayu Perdana, Tito Aditya Purwantoro Ratna Wardani Resha Fatmawati, Elia Retno Saraswati Risanda Alirastra Budiantoro Setyani, Renny Sulistiani -, Sulistiani Wahyuningsih, Hartati Dyah Widayati Widayati Widianto, Tri Widya Anggraini winanto, winanto Yulia, Yosephine Angelina Yuliana Yuliana Zulqa, Ihdaa