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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ekonomi Dan Bisnis Pena : Jurnal Ilmu Pengetahuan dan Teknologi DEDIKASI PKM Jurnal Litbang Kota Pekalongan Jurnal Arastirma PENA ABDIMAS : Jurnal Pengabdian Masyarakat DIMASEKA
Choliq Sabana
Fakultas Ekonomi Universitas Pekalongan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Digital Tiktok Shop Dalam Sorotan: Apakah Live Streaming, Ulasan Online, dan Konten Dapat Mendorong Pembelian? Sunarjo, Wenti Ayu; Nurhayati, Siti; Sabana, Choliq
Jurnal Arastirma Vol. 5 No. 2 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i2.52209

Abstract

Tujuan penelitian untuk mengkaji keputusan pembelian Pengguna Aplikasi Tiktok Shop melalui Live Streaming, Online Customer Review Dan Content Marketing Metode penelitian kuantitatif dengan penarikan sampel menggunakan sampel purposive sampling dan Teknik pengumpulan data menggunakan data kuesioner, sebanyak 100 sampe yang di hitung dengan rumus paul leedy Hasil analisis menyatakan bahwa Live Streaming berpengaruh positif tidak signifikan terhadap Keputusan pembelian, Online Customer Review berpengaruh positif tidak signifikan terhadap Keputusan pembelian, Dan Content Marketing berpengaruh positif tidak signifikan terhadap Keputusan pembelian. Implikasi penelitian menantang asumsi dalam beberapa model perilaku konsumen digital bahwa eksposur terhadap konten digital selalu berujung pada peningkatan niat dan keputusan pembelian dapat membuka ruang untuk pengembangan model baru atau perluasan teori yang mempertimbangkan faktor lain, seperti perceived trust, brand engagement, atau user experience dalam konteks sosial commerce.
Analisis Indeks Kepuasan Pelanggan Perumda Tirtayasa Kota Pekalongan dengan menggunakan Important Performance Analysis Sabana, Choliq; Muhardono, Ari; Mahirun, Mahirun; Taruna, Sigit; Satrio, Danang; Iqbal, Mohamad
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 38 No. 1 (2024): PENA MARET 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v38i1.4263

Abstract

Providing quality drinking water is the government's responsibility which is realized through the Regional Drinking Water Company (PDAM). The quality of PDAM services is a measure of success in meeting community needs. This research aims to determine the level of customer satisfaction with the service quality of Perumda Tirtayasa Pekalongan City. This type of research is quantitative descriptive research. The population in this research is customers of Perumda Tirtasaya, Pekalongan City in 2022 with a sample of 400 customers. The results of the research show that the Customer Satisfaction Index for Perumda Tirtayasa Pekalongan City services is 80.25, this means that the service performance of Perumda Tirtayasa Pekalongan City is perceived as "good" by the community. And the level of conformity/customer satisfaction with Perumda Tirtayasa Pekalongan City services is 92%.
Mind Mapping Bagi Start-up Business Sektor UMKM Dalam Mendukung Pengembangan Potensi Wisata Di Kecamatan Doro Kabupaten Pekalongan Dengan Smart Business Map (SBM) Sabana, Choliq; Prasetyani, Titi Rahayu; Kushermanto, Andi; Tsamara, Tsamara
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 7 No 1 (2026): Januari 2026
Publisher : LPPM Universitas Pekalongan

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Abstract

Doro District is a sub-district in Pekalongan Regency, Central Java Province, which is approximately 15 km from the Capital City of Pekalongan Regency to the east with its administrative center in Doro Village. Doro District has natural resource potential which prospects for further development in the natural tourism sector. The development of creative tourism must certainly be supported by other supporting sectors, one of which is the processed food culinary sector. However, the obstacle is how to develop this processed food culinary sector which can become a source of income for local residents, starting with building an entrepreneurial mindset. One way is with the mind mapping method to start a business. Therefore, this service activity is directed at training in building mind mapping for start-up businesses, especially processed food MSMEs with the Smart Business Map (SBM) and Business Management learning model.
Dari Kepuasan hingga Loyalitas: Menjelajahi Bagaimana Kualitas Layanan, Harga Wajar, dan Suasana Toko Mempengaruhi Belanja Pelanggan Sunarjo, Wenti Ayu; Nurhayati, Siti; Prasetiani, Titi Rahayu; Ilmiani, Amalia; Sabana, Choliq; Dang, Vu Hung; Fahmi, Laela Nur
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.18347

Abstract

This study investigates the influence of service quality, price fairness, and store atmosphere on customer loyalty through the mediating role of customer satisfaction, using Indomaret customers in Pekalongan City as the research context. Employing a quantitative research design with 120 respondents selected through purposive sampling, data were collected via structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling. The result in this study are (1) service quality have a positive insignificant effect on customer satisfaction, (2) price fairness have a positive insignificant effect on customer satisfaction, (3) store atmosphere have a positive insignificant effect on customer satisfaction, (4) service quality have a positive insignificant effect on customer loyalty, (5) price fairness have a positive insignificant effect on customer loyalty, (6) store atmosphere have a positive insignificant effect on customer loyalty, (7) customer satisfaction have a positive insignificant effect on customer loyalty, (8) customer satisfaction is able to mediate the relationship service quality on customer loyalty, (9) price fairness is able to mediate the relationship service quality on customer loyalty, (10) store atmosphere is able to mediate the relationship service quality on customer loyalty. These findings indicate that high-quality service, fair pricing, and a pleasant store environment are essential in creating satisfied and loyal customers in the retail industry. The study contributes to understanding consumer behavior in the modern retail sector and offers managerial implications for retail operators to strengthen customer relationships through continuous improvement in service delivery, pricing transparency, and store ambiance.
Co-Authors Ahmad Syakir Kurnia Alvis Muryodewanto Amalia M.Si SE. Ilmiani Andi Kushermanto Ari Muhardono Benny Diah Madusari Catur Ragil Sutrisno Christianto, Paminto Agung Danang Satrio Dang, Vu Hung Dwi Susilo Fahmi, Laela Nur Hartati Hartati Hartati Hartati Hartati, Loso Ida Baroroh Ida Baroroh, Ida Imam Suraji Imam Suraji Kuat Ismanto Loso Hartati Mahirun Mahirun Milzam, Muhammad Moh. Projo Angkasa Mohamad Iqbal Mohamad Iqbal Mohammad Sigit Taruna Praktikwo, Suryo Prasetyani, Titi Rahayu Projo Angkasa Saputra, Pryamitra Agus Siti Nurhayati Siti Nurhayati Siti Nurhayati Sobrotul Imtikhanah Sobrotul Imtikhanah Suryani Suryani Suryani Suryani Suryo Praktikwo Suryo Pratikwo Taruna, Sigit Titi Rahayu Prasetiani Tsamara, Tsamara Wenti Ayu Sunarjo Zahro Zahro