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All Journal Jurnal Ekonomi Dan Bisnis Pena : Jurnal Ilmu Pengetahuan dan Teknologi DEDIKASI PKM Jurnal Litbang Kota Pekalongan Jurnal Arastirma PENA ABDIMAS : Jurnal Pengabdian Masyarakat DIMASEKA
Choliq Sabana
Fakultas Ekonomi Universitas Pekalongan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Digital Tiktok Shop Dalam Sorotan: Apakah Live Streaming, Ulasan Online, dan Konten Dapat Mendorong Pembelian? Sunarjo, Wenti Ayu; Nurhayati, Siti; Sabana, Choliq
Jurnal Arastirma Vol. 5 No. 2 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i2.52209

Abstract

Tujuan penelitian untuk mengkaji keputusan pembelian Pengguna Aplikasi Tiktok Shop melalui Live Streaming, Online Customer Review Dan Content Marketing Metode penelitian kuantitatif dengan penarikan sampel menggunakan sampel purposive sampling dan Teknik pengumpulan data menggunakan data kuesioner, sebanyak 100 sampe yang di hitung dengan rumus paul leedy Hasil analisis menyatakan bahwa Live Streaming berpengaruh positif tidak signifikan terhadap Keputusan pembelian, Online Customer Review berpengaruh positif tidak signifikan terhadap Keputusan pembelian, Dan Content Marketing berpengaruh positif tidak signifikan terhadap Keputusan pembelian. Implikasi penelitian menantang asumsi dalam beberapa model perilaku konsumen digital bahwa eksposur terhadap konten digital selalu berujung pada peningkatan niat dan keputusan pembelian dapat membuka ruang untuk pengembangan model baru atau perluasan teori yang mempertimbangkan faktor lain, seperti perceived trust, brand engagement, atau user experience dalam konteks sosial commerce.
Analisis Indeks Kepuasan Pelanggan Perumda Tirtayasa Kota Pekalongan dengan menggunakan Important Performance Analysis Sabana, Choliq; Muhardono, Ari; Mahirun, Mahirun; Taruna, Sigit; Satrio, Danang; Iqbal, Mohamad
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 38 No. 1 (2024): PENA MARET 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v38i1.4263

Abstract

Providing quality drinking water is the government's responsibility which is realized through the Regional Drinking Water Company (PDAM). The quality of PDAM services is a measure of success in meeting community needs. This research aims to determine the level of customer satisfaction with the service quality of Perumda Tirtayasa Pekalongan City. This type of research is quantitative descriptive research. The population in this research is customers of Perumda Tirtasaya, Pekalongan City in 2022 with a sample of 400 customers. The results of the research show that the Customer Satisfaction Index for Perumda Tirtayasa Pekalongan City services is 80.25, this means that the service performance of Perumda Tirtayasa Pekalongan City is perceived as "good" by the community. And the level of conformity/customer satisfaction with Perumda Tirtayasa Pekalongan City services is 92%.
Co-Authors Ahmad Syakir Kurnia Alvis Muryodewanto Andi Kushermanto Ari Muhardono Benny Diah Madusari Catur Ragil Sutrisno Christianto, Paminto Agung Danang Satrio Dwi Susilo Hartati Hartati Hartati Hartati Hartati, Loso Ida Baroroh Ida Baroroh, Ida Imam Suraji Imam Suraji Kuat Ismanto Loso Hartati Mahirun Mahirun Milzam, Muhammad Moh. Projo Angkasa Mohamad Iqbal Mohamad Iqbal Mohammad Sigit Taruna Praktikwo, Suryo Projo Angkasa Saputra, Pryamitra Agus Siti Nurhayati Siti Nurhayati Siti Nurhayati Sobrotul Imtikhanah Sobrotul Imtikhanah Suryani Suryani Suryani Suryani Suryo Praktikwo Suryo Pratikwo Taruna, Sigit Titi Rahayu Prasetiani Wenti Ayu Sunarjo Zahro Zahro Zahro, Zahro