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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pengabdian Masyarakat (ABDIRA) ProBisnis : Jurnal Manajemen PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat
Zahro Zahro
Universitas Pekalongan
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Optimalisasi Woman Enterpreneur melalui Pemanfaatan Jejaring Pemasaran dan Social Media Marketing Ari Muhardono; Danang Satrio; Zahro Zahro; Ina Rotul Mila
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.90

Abstract

The Covid-19 pandemic has had a drastic impact on the Indonesian economy, with economic conditions in decline, millions of Indonesians are at risk of losing their jobs. This has given rise to many new female entrepreneurs who started their businesses during the Covid-19 pandemic. The Aisyiyah Entrepreneurial School, Doro District, Pekalongan Regency is a forum for empowering women through education and business assistance. The lack of knowledge and skills of female entrepreneurs regarding effective product marketing strategies makes it difficult for their businesses to develop, especially in the current pandemic era. Therefore, training and marketing literacy assistance are needed for women entrepreneurs to be able to compete and be innovative to increase sales turnover in the pandemic era. The results of the activity have a significant impact, motivate and add insight to female entrepreneurs, especially small and medium business actors in Doro District, Pekalongan Regency, regarding digital marketing strategies both in terms of knowledge and practice. so that they can develop their business through digital marketing.
The influence of interest rate risk on efficiency in rural banks: The moderating role of loan distribution Meliza Meliza; Zahro Zahro
Jurnal Kajian Manajemen Bisnis Vol 10, No 2 (2021): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.11280700

Abstract

Interest rate fluctuations lead to movements in both rural banks’ lending and savings rates. These movements can result in interest rate risk affecting the efficiency of rural banks. The continuity of rural banks is vital because they are one of the financial institutions that funding financing for small and medium enterprises (SMEs). Thus, this study aims to analyse the influence of interest rate risk on the efficiency of rural banks in Indonesia from 2014 to 2018. Moreover, this study also investigates the role of the loan distribution as a moderating variable of the relationship between interest rate risk and efficiency. This research applies two stages of analysis. The first stage of analysis is estimating the efficiency score using Data Envelopment Analysis (DEA). The second stage measures the relationship between interest rate risk and efficiency and the role of loan distribution as a moderating variable using Tobit Regression. The regression analysis shows that interest rate risk has a positive and significant effect on efficiency. In addition, the loan distribution can enhance the relationship between interest rate risk and efficiency.Keywords: Efficiency; interest rate risk; loan distributionTRANSLATE with x EnglishArabicHebrewPolishBulgarianHindiPortugueseCatalanHmong DawRomanianChinese SimplifiedHungarianRussianChinese TraditionalIndonesianSlovakCzechItalianSlovenianDanishJapaneseSpanishDutchKlingonSwedishEnglishKoreanThaiEstonianLatvianTurkishFinnishLithuanianUkrainianFrenchMalayUrduGermanMalteseVietnameseGreekNorwegianWelshHaitian CreolePersian //  TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster PortalBack//
Analysis of Factors Affecting Minimarket Employee Performance (Case Study of Indomaret in Pemalang Regency) Zahro Zahro
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.265

Abstract

Employee performance is influenced by several factors, various studies on employee performance mention several descriptions of influencing factors, including work performance, career development, motivation, commitment and so on. Research on the factors that influence employee performance is very important. An in-depth analysis of these factors can provide insights for organizational leaders to design more effective policies and strategies. This research is included in the type of causal research, because in addition to measuring the extent of the relationship between two or more variables, this research also reveals the direction of the relationship between the independent variables and the dependent variable. Data analysis is quantitative or statistical in nature with the aim of testing the hypotheses that have been set. Based on the analysis, it can be concluded that the model fit test shows a significance value of 0.000 which is smaller than 0.05, it can be suggested that the regression model is an appropriate method for measuring the effect of career development, work achievement, motivation and organizational commitment on employee performance. The results of hypothesis testing that has been done show that the effect of career development on employee performance. The results of this test show that a positive and meaningful value is obtained from career development on employee performance. The impact of work performance on employee performance, the results of the analysis that has been carried out indicate that there is a positive and significant influence between work performance and employee performance. then it can be suggested that the regression model is the right method to measure the effect of career development, work achievement, motivation and organizational commitment on employee performance.
PENGUATAN SUMBER MODAL MELALUI PENGELOLAAN KEUANGAN KOPERASI BAGI PERAJIN TEMPE KELURAHAN KURIPAN KERTOHARJO KOTA PEKALONGAN Catur Ragil Sutrisno; Syafnita Syafnita; Amalia Ilmiani; Dian Priatiningsih; Zahro Zahro
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 5 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Mei 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/h1kxgz22

Abstract

Perajin tempe seringkali menghadapi masalah kelangkaan dan kenaikan harga kedelai yang memaksa mereka mengurangi produksi dan ukuran tempe. Hal ini juga dialami perajin tempe di Kelurahan Kuripan Kertoharjo, Kota Pekalongan. Untuk mengatasi masalah ini, perajin tempe yang tergabung dalam paguyuban berencana mendirikan koperasi guna membeli kedelai dalam jumlah besar dengan harga lebih murah. Koperasi ini diharapkan membantu perajin memperoleh bahan baku yang lebih terjangkau. Kegiatan pengabdian masyarakat, memberikan pelatihan pengelolaan keuangan koperasi. Materi pelatihan mencakup permodalan, penyusunan laporan keuangan, pengawasan, dan pembagian Sisa Hasil Usaha (SHU). Tujuannya adalah mempersiapkan perajin mendirikan dan mengelola koperasi secara efektif dan berkelanjutan. Kegiatan ini diikuti oleh 26 peserta, memberikan pemahaman tentang prinsip-prinsip koperasi untuk mendukung keberlangsungan usaha mereka.
Pelatihan Demo Ketan (Videoscribe Promosi Kesehatan) Sebagai Upaya Mencegah Penularan Covid 19 Dan Meningkatkan Daya Saing Kota Pekalongan Permanasari, Pradnya; Zahro, Zahro; Irawan, Teguh; Setiawan, Danur
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 5, No 2 (2024): Juli 2024 (Article In Press)
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/abdms.v5i2.4562

Abstract

Pandemi covid-19 dirasakan masyarakat, baik global maupun nasional, sehingga menimbulkan banyak sekali dampak negatif dari masalah kesehatan, ekonomi, pendidikan, sosial, politik, dan atau hukum. Permasalahan pengabdian ini disebabkan kesadaran akan pola hidup bersih masyarakat belum tertanam. Sebagian besar masyarakat belum mematuhi protokol kesehatan yang benar. Peran Pemerintah bersama lintas sektoral dalam hal ini sangat vital untuk meningkatkan kemandirian dan memberdayakan masyarakat dalam upaya meningkatkan derajat kesehatan masyarakat serta ketahanan ekonomi di masa pandemi. Salah satu kebijakan yang bisa ditempuh pemerintah daerah adalah promosi kesehatan yang aktif dan masif. Pelaksanaan pengabdian kepada masyarakat ini rencana bermitra dengan Dinas Kesehatan Kota Pekalongan dengan cara membuat pengembangan demo ketan dengan menggunakan pendekatan humanis melalui sosialisasi, pelatihan, pendampingan, dan evaluasi. Metode pengabdian menggunakan action berbasis literasi digital. Pengabdian menghasilkan: (1) kesadaran masyarakat akan kesehatan, meningkatnya ekonomi rakyat, dan kerja sama global dalam pemulihan dampak covid-19, (2) video demo ketan (videoscribe promosi kesehatan) sebagai upaya mencegah penularan covid-19 untuk meningkatkan daya saing Kota Pekalongan  Kata Kunci : Videoscribe Promosi Kesehatan, Covid 19, DEMO KETAN
Co-Authors Amalia M.Si SE. Ilmiani Ari Muhardono Catur Ragil Sutrisno Danang Satrio Dian Priatiningsih Ina Rotul Mila Marlinah Manggor, Enny Meliza Meliza Muhammad Shofiyuddin Permanasari, Pradnya Setiawan, Danur Siti Nurhayati Syafnita Syafnita Teguh Irawan