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SISTEM PENDUKUNG KEPUTUSAN PENILAIAN EVALUASI PROSES BELAJAR MENGAJAR (PBM) DOSEN DI POLITEKNIK HASNUR BANJARMASIN MENGGUNAKAN METODE AHP DAN SAW Ramadhani Noor Pratama; Marhusin ,
Phasti: Jurnal Teknik Informatika Politeknik Hasnur Vol 2 No 01 (2016): PHASTI: April 2016
Publisher : Program Studi Teknik Informatika, Politeknik Hasnur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46365/pha.v2i01.184

For view the result of lecturer’s teaching and learning process (TLP) in a college need an evaluation assessment. The result of the lecturer’s teaching and learning process can be view by using one of the method in a decision support system (DSS). Evaluation assessment which not use the method of decision maker system will yield an ineffective result. Therefore, there is need a decision support system that will make the good decision. This decision support application system is a decision support for evaluation assessment of lecturer’s teaching and learning by using AHP-SAW method. AHP-SAW calculation process in this application use the criteria that refers to the lecturer’s teaching and learning process in Hasnur Polytechnic. This decision support system will help to make an evaluation assessment of teaching and learning process of all lecturers, to change the criteria and the ranked value of the criteria, and to change the value. The result of this system is all alternatives ranked of assessment result. In order to this information can be a consideration for the next policy (follow-up evaluation) from the decision maker. So that, these policies will provide a positive impact for the advancement and improvement of lecturer’s teaching and learning process in Hasnur Polytechnic. Key words: Decision Support System (DSS), AHP, SAW, the evaluation of the Lecturer’s teaching and learning Process (TLP). Hasnur Polytechnic Banjarmasin.

Pengaruh Social Marketing Terhadap Keputusan Berdonasi Yang Di Mediasi Oleh Kepercayaan Donatur Pada Badan Amil Zakat Nasional Provinsi Kalimantan Selatan Marhusin, Marhusin; Taharuddin, Taharuddin
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 3 (2023): September-Desember 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i3.17988

The aim of this study is to examine and analyze the direct and indirect influence of Social Marketing on Donation Decisions mediated by the Donor Trust at the National Amil Zakat Agency of South Kalimantan Province. The research location is at the National Amil Zakat Agency of South Kalimantan Province (Baznas Kal-Sel). The research sample of 100 respondents who were randomly selected (random sample sampling) with the characteristics of respondents is the Baznas Kal-Sel muzakki who is active in 2023 and lives in South Kalimantan. Questionnaires are used for data collection and data processing to test hypotheses and SEM-PLS to analyze the data. The results of the study prove that Social marketing has a significant effect on the decision to donate, Social marketing has a significant effect on donor trust, Donor trust has a significant effect on the decision to donate. Social marketing has a significant indirect effect on donation decisions mediated by donor trust. Keywords: Social Marketing, Donor Trust, Donation Decision

Pengaruh Media Social Marketing dan Electronic Word of Mouth Positif Terhadap Keputusan Memilih Politeknik Hasnur Dengan Brand Trust Sebagai Variabel Intervening Mariyam; Nadila Deryza Syofrin; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/vdy55t84

Abstract: This research aims to test and determine the direct and indirect influence between Social Media Marketing and positive electronic Word of Mouth on the decision to choose Politeknik Hasnur with Brand Trust as an Intervening Variable. This research uses quantitative research methods with an explanatory type and uses the SmartPLS data analysis method. by collecting data by distributing questionnaires to second semester and fourth semester Politeknik Hasnur students who are still active and residing in South Kalimantan with a sample of 171 respondents. The results of this test prove that Social Marketing Media has a significant influence on the decision to choose Politeknik Hasnur, positive electronic Word of Mouth has a significant influence on the decision to choose Politeknik Hasnur and Brand Trust as an intervening variable also has a significant influence on students' decisions in choosing Politeknik Hasnur Keywords: Media Social Marketing, Electronic Word of Mouth, Brand Trust, Decision

Pengaruh Religiusitas, Islamic Branding dan Literasi Keuangan Syariah terhadap Keputusan Generasi Milenial Muslim dalam Memilih Jasa Bank Syariah di Kota Banjarmasin Marhusin; Raudah; Mariyam
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i2.38

Abstract: CNBC data shows that the level of Islamic financial inclusion is still very low compared to conventional financial services. Users of these services are mostly Muslim millennials. Whereas the millennial generation who already know the Islamic Bank system still chooses Conventional Banks. By all means there are underlying factors. So this study aims to determine whether Religiosity, Islamic Branding and Islamic Financial Literacy influence the decisions of the Muslim millennial generation in choosing Islamic Bank services in Banjarmasin City. This research is a field research with a quantitative approach. The population in this study is the Muslim millennial generation in Banjarmasin City as many as 288,755. The sampling technique used Random Sampling with the Slovin formula which produced a sample of 100 people. Data collection is by distributing questionnaires made with a Likert scale and analyzed using multiple linear regression using the help of IBM SPSS 26 for windows. The results of the study based on the t-test and F-test prove that, Religiosity has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City. Islamic Branding has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City and Islamic Financial Literacy has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City. Simultaneously (together) Religiosity, Islamic Branding and Islamic Financial Literacy have a significant and positive effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City Keywords: Religiosity, Islamic Branding and Sharia Financial Literacy, Decisions

Komunikasi Organisasi: Dimensi-Dimensi Yang Dapat Meningkatkan Kinerja (Studi Kasus di CV Citra Gemilang Banjarmasin) Nadila Deryza Syofrin; Mariyam; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.52

Abstract: This study aims to investigate the dimensions of communication in the context of complex groups or organizations, with an emphasis on the role of communication in improving the performance of CV Citra Gemilang. Qualitative research is used in case studies as a framework. Primary data is obtained through observation and interviews with related parties, namely: Director, Operational Manager, Operational Staff, Admin Staff, and Finance Staff, which are then followed by data analysis including the stages of data reduction, data presentation, and drawing conclusions. This study examines in depth the vertical communication downwards and upwards, as well as horizontal communication that occurs in the CV Citra Gemilang environment. The results of the study show that in the study at CV Citra Gemilang, vertical and horizontal communication play a vital role. Vertical communication includes the distribution of information from upper management to the operational level and vice versa, ensuring the flow of information appropriately and efficiently through face-to-face meetings, WhatsApp, and email. Active efforts are made to overcome obstacles such as late reports by reprimanding and encouraging employee responsiveness. Vertical communication also emphasizes the ethics of formal communication with superiors. On the other hand, horizontal communication involves sharing information and collaboration between teams, especially in accounting. Challenges such as scheduling meetings and misunderstandings of messages are overcome through the use of electronic communication and open communication. Overall, vertical and horizontal communication at CV Citra Gemilang creates an inclusive, collaborative, and productive work environment

Pengaruh Citra Lembaga dan Kepercayaan Donatur terhadap Keputusan Berdonasi pada Badan Amil Zakat Nasional Provinsi Kalimantan Selatan dengan Religiusitas sebagai Variabel Moderasi Marhusin; Nur Hajijah; Kamila Windyani Putri
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.56

Abstract: The aim of this study is to examine and analyze the impact of Institutional Image and Donor Trust on Donation Decisions at the National Amil Zakat Agency of South Kalimantan Province, with Religiosity as a Moderating Variable. The research is conducted at the National Amil Zakat Agency of South Kalimantan Province (Baznas Kal-Sel).The sample consists of 100 respondents, selected through random sampling, characterized as active Muzakki of Baznas Kal-Sel in 2024 who reside in South Kalimantan. Data collection was performed using questionnaires, and hypothesis testing was carried out using Smart-PLS analysis. The findings indicate that Institutional Image has a positive and significant effect on Donation Decisions, Donor Trust does not have a positive and significant effect on Donation Decisions, Religiosity has a positive and significant effect on Donation Decisions, Religiosity does not moderate the effect of Institutional Image on Donation Decisions, and Religiosity does not moderate the effect of Donor Trust on Donation Decisions at the National Amil Zakat Agency of South Kalimantan Province

Peran Digital Marketing, Word Of Mouth dan Brand Awareness dalam Mempengaruhi Keputusan Siswa Bersekolah Di GIBS Ahmadi Marta; Hairudinor; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 1 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i1.66

Abstract: This research tries to analyze the role of Digital Marketing, Word of Mouth and Brand Awareness on students' decisions in choosing a school. The samples taken were 113 students at SMA Global Islamic Boarding School (GIBS) classes X and X1. By using a quantitative approach with Structural Equation Modeling (SEM) analysis, the data is then processed using the Smart PLS version 3 application. The research results state that Brand Awareness has a significant effect on choosing decisions. Digital Marketing has no significant effect on Brand Awareness. Digital Marketing has no significant effect on the decision to choose a school. Digital Marketing has a significant influence on WOM. WOM has a significant effect on Brand Awareness. WOM has a significant influence on choosing decisions. Digital Marketing has a significant indirect influence on the decision to choose a school mediated by WOM. Then Finally, Digital Marketing has a significant indirect influence on the Brand Awareness mediated by WOM

Pengaruh Tingkat Kepedulian Sosial, Kepercayaan Donatur, Literasi Zakat, Kualitas Pelayanan Dan Akuntabilitas Terhadap Keputusan Berdonasi Di UPZ Bakti Bersama Dengan Religiusitas Sebagai Variabel Moderasi Ahmad Najir; Nuril Huda; Siti Aliyah Al Bushairi; RR Yulianti Prihatiningrum; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 1 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i1.68

Abstract: This study aims to: (1) determine and analyze the partial influence of the level of social concern, donor trust, zakat literacy, service quality and accountability on the decision to donate at UPZ Bakti Bersama; (2) determine and analyze the moderation of religiosity in the relationship between social concern, donor trust and zakat literacy on the decision to donate at UPZ Bakti Bersama. This study uses a quantitative method. The respondents in this study were 392 people from South Kalimantan who had distributed ZIS through UPZ Bakti Bersama. The sampling technique used was purposive sampling. The data collection technique used a questionnaire, the results of which were processed using SmartPls 4.1. The results of this study indicate that the level of social concern has a positive and significant effect on the decision to donate. Donor trust has a positive and significant effect on the decision to donate. Zakat literacy has a positive and significant effect on the decision to donate. Service quality has a positive and significant effect on the decision to donate. Accountability has a positive and significant effect on the decision to donate. Religiosity does not moderate the influence of the level of social concern on the decision to donate. Religiosity moderates the influence of donor trust on the decision to donate. Religiosity does not moderate the influence of zakat literacy on the decision to donate

Analisis Pengaruh Faktor Personal terhadap Keputusan Pemilihan Jasa Ojek Online di Wilayah Banjarmasin Marhusin, Marhusin; Fajri, M. Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5897

Penelitian ini bertujuan untuk menganalisis secara mendalam pengaruh faktor personal terhadap keputusan konsumen dalam memilih layanan ojek online di wilayah Banjarmasin, sebuah pasar yang didominasi oleh dinamika mobilitas perkotaan yang padat. Penelitian ini dilatarbelakangi oleh kompleksitas perilaku konsumen digital di Kalimantan Selatan, di mana keputusan pemilihan platform tidak lagi sekadar didorong oleh variabel ekonomi seperti harga, melainkan sangat dipengaruhi oleh variabel internal yang meliputi gaya hidup, kondisi finansial, serta persepsi risiko pribadi. Dengan menggunakan pendekatan metode kualitatif melalui teknik wawancara mendalam dan observasi lapangan, temuan penelitian menunjukkan bahwa keputusan konsumen di Banjarmasin didominasi oleh dua prioritas personal utama: persepsi keamanan psikologis dan kebutuhan mendesak akan efisiensi waktu yang dipicu oleh rutinitas harian yang padat. Ketergantungan pada ojek online mencerminkan strategi adaptif masyarakat urban dalam menghadapi keterbatasan infrastruktur transportasi publik konvensional, di mana kecepatan menjadi "mata uang" utama dalam mobilitas harian. Persepsi keamanan ditemukan bersifat berlapis, di mana penggunaan atribut lengkap oleh pengemudi berfungsi sebagai branding personal yang secara instan menurunkan ambang kecemasan pengguna. Walaupun sensitivitas harga yang tinggi ditunjukkan oleh segmen berpendapatan terbatas melalui kebiasaan membandingkan tarif, faktor kenyamanan kognitif dan keakraban terhadap antarmuka aplikasi seringkali mengesampingkan pertimbangan finansial tersebut pada kelompok pengguna reguler. Loyalitas pelanggan diperkuat oleh pengalaman positif yang konsisten, sementara validasi sosial melalui rekomendasi lingkungan terdekat berfungsi sebagai alat pengurangan risiko yang efektif sebelum mencoba platform baru. Penelitian menyimpulkan bahwa faktor personal merupakan determinan inti yang mengarahkan keputusan konsumen di pasar transportasi digital.

Analisis Karakteristik Pribadi terhadap Kebiasaan Belanja Online pada Generasi Z Pengguna Shopee Marhusin, Marhusin; Maryamah, Siti; Mariyam, Mariyam; Syofrin, Nadila Deryza
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6148

Penelitian ini bertujuan untuk menganalisis peran signifikan karakteristik pribadi dalam menentukan pola, preferensi, dan kecenderungan perilaku belanja online pada Generasi Z (Gen Z) pengguna platform Shopee. Menggunakan pendekatan kualitatif melalui wawancara mendalam, analisis dalam studi ini diperkuat dengan berbagai justifikasi teoritis seperti model Stimulus-Organism-Response (S-O-R), motivasi hedonis, Fear of Missing Out (FoMO), dan prinsip Social Proof. Hasil penelitian mengungkapkan bahwa perilaku belanja Gen Z sangat responsif terhadap stimulus eksternal berupa harga kompetitif dan program promosi agresif, yang menjadi pendorong utama aktivitas transaksi mereka. Karakteristik pribadi yang meliputi motivasi hedonis, seperti upaya self-reward atau mencari hiburan untuk mengatasi kebosanan, terbukti memicu pembelian impulsif yang tinggi. Selain itu, keputusan pembelian sangat dipengaruhi oleh Social Proof, di mana mayoritas responden memprioritaskan ulasan dan rating produk sebelum bertransaksi. Meskipun tingkat kesadaran psikologis terhadap FoMO beragam di antara responden, kemudahan akses teknologi dan frekuensi promosi harian yang terstruktur mendorong munculnya perilaku konsumtif yang berlebihan. Dampak negatif berupa pemborosan dan sifat impulsif ini diakui secara universal oleh seluruh responden. Kesimpulannya, interaksi antara karakteristik internal individu dengan fitur-fitur inovatif platform menjadikan Shopee bukan sekadar tempat belanja, melainkan ruang digital yang membentuk rutinitas harian Gen Z. Oleh karena itu, penguatan literasi keuangan sangat diperlukan agar kelompok ini dapat mengelola dorongan belanja secara lebih bijak dan bertanggung jawab.

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