Article Per Year (5 Year)
p-Index From 2021 - 2026
4.741
P-Index
This Author published in this journals
All Journal Economic and Education Journal (Ecoducation) INTEGRITAS : Jurnal Pengabdian Jurnal Akuntansi Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Social Responsibility Projects by Higher Education Forum Jurnal Impresi Indonesia Indonesian Journal of Dedication and Educations International Journal of Magistravitae Management Economic and Education Journal (Ecoducation) Jurnal Organisasi dan Manajemen Indonesia Riset Akuntansi dan Bisnis Indonesia IJEMA
Ari Agung Nugroho
Universitas Bangka Belitung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Production Cost Structure, Sales Growth, Inflation, and Profitability in Food and Beverage Companies Jessie Veronika; Ari Agung Nugroho; Alim Bahri
Riset Akuntansi dan Bisnis Indonesia Vol 2 No 2 (2026): May
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), STIE Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/rabi.v2i2.502

Abstract

Purpose: This study examines the influence of audience segmentation and content innovation on TikTok marketing optimization among MSMEs in Pangkal Pinang City, Indonesia, addressing the limited empirical evidence in this regional digital marketing context. Methodology: A quantitative explanatory design was employed. Data were collected from 100 MSME owners and managers through Likert-scale questionnaires using purposive sampling methods. Validity, reliability, classical assumption tests, and multiple linear regressions were conducted using IBM SPSS Statistics 25. Results: Audience segmentation and content innovation both had significantly positive effects on TikTok marketing optimization. Together, they explained 81.3% of the variance, with content innovation emerging as the dominant predictor. Conclusions: Audience segmentation and content innovation are important factors in optimizing TikTok marketing among MSMEs, with creative content capabilities playing the strongest role in improving marketing performance. Limitations: This study was limited to one city, used only two predictors, and relied on cross-sectional self-report data, which may limit its generalizability and causal interpretation. Contribution: This study extends the social media marketing literature by applying the Resource-Based View, Uses and Gratification Theory, and STP framework in an MSME–TikTok context, while offering practical insights for small business digital marketing strategies.
FINANCIAL MANAGEMENT STRATEGY OF REGIONAL PUBLIC SERVICE AGENCIES (BLUD) IN IMPROVING HEALTHCARE SERVICE QUALITY AT SUNGAILIAT PUBLIC HEALTH CENTER AND SINAR BARU PUBLIC HEALTH CENTER, BANGKA REGENCY Netta Shofa; Nizwan Zukhri; Ari Agung Nugroho
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 6 No. 4 (2026): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/ijbtob.v6i4.418

Abstract

The implementation of the Regional Public Service Agency Financial Management Pattern (PPK-BLUD) provides financial flexibility for public health centers (puskesmas) to enhance service quality. Disparities in resource capacity, the number of National Health Insurance (JKN) participants, and fiscal capacity trigger differences in fund management strategies. This qualitative study aims to analyze the implementation, internal-external factors, and BLUD fund management strategies at Sungailiat Health Center and Sinar Baru Health Center in Bangka Regency. Data were collected through in-depth interviews, observations, and documentation, then analyzed using Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Internal-External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). Results indicate that fund management adheres to flexibility, effectiveness, efficiency, accountability, and transparency principles. Sungailiat Health Center achieved an IFAS score of 3.05 and EFAS score of 3.15 (Cell I IE: Grow and Build, Quadrant I SWOT). Its QSPM priority is the Strengths–Opportunities (SO) strategy (TAS 6.47), focusing on digitalization, human resource competency enhancement, and service innovation. Conversely, Sinar Baru Health Center obtained an IFAS score of 2.45 and EFAS score of 2.87 (Cell V IE: Hold and Maintain, Quadrant IV SWOT). Its priority is the Strengths–Threats (ST) strategy (TAS 5.94), emphasizing financial efficiency, budget prioritization, and medical logistics optimization. The study concludes that BLUD strategies must be contextually tailored to the specific operational conditions of each health center
Pengaruh Financial Literacy, Fomo, dan Financial Technology Terhadap Keputusan Investasi Generasi Z di Bursa Efek Indonesia Kota Pangkalpinang Delfero Amarta; Ari Agung Nugroho; Ary Fakturrachman
JOMI: Jurnal Organisasi dan Manajemen Indonesia Vol 4 No 2 (2026)
Publisher : CV. MEDIA PENA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67352/jomi.v4i2.164

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh ketiga faktor tersebut terhadap keputusan investasi di Bursa Efek Indonesia pada generasi z kota Pangkal Pinang. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel 100 responden generasi z di Kota Pangkal Pinang. Pengambilan sampel menggunakan Teknik nonprobability sampling dengan metode purposive sampling. Instrumen penelitian berupa kuesioner dengan skala likert 1-5, sedangkan analisis data dilakukan dengan menggunakan software SPSS (Statistical Package for the Social Sciences). Hasil penelitian ini menunjukkan bahwa financial literacy, fear of missing out, financial technology memiliki pengaruh signifikan terhadap keputusan investasi. Temuan ini menegaskan bahwa peningkatan financial literacy, pengelolaan fear of missing out dengan bijak, dan pemanfaatan financial technology secara optimal penting dalam meningkatkan keputusan investasi pada generasi z.
Co-Authors Adha, Muhammad Yogie Alim Bahri Ary Fakturrachman Ary Fakturrachman Aryansyah Atik Atikah Binar Kukuh Leksono Clara Annicha Darman Saputra Darus Altin Delfero Amarta Dian Prihardini Wibawa Dita Marsella Dony Yanuar Elvin Wiranata Esaka Pratala Farid, Akbar Hadis Hadis Hamsani Hamsani Handi Jovian Hengky Veru Purbolakseto Hermawan Saputra Inka Novia Tunggadewi Jessie Veronika Julio Julio Kartika Sari Koko Ardiansyah Lindiyani Lindiyani Lintri Febriyani Maharani Wulandari Mutia Andini Nadia Apriana Nanang Wahyudin Netta Shofa Nizwan Zukhri Nurul Nurul Nurwasya Paulus Freddy Krissanjaya Perpetua Westri Maheswara Reniati Reniati Rulyanti Susi Wardhani Suhaidar Suhaidar Sumar, Sumar Tri Indrayati Vinola Christiani Wahyuni Wahyuni Wari Kartika Sari Wenni Anggita, Wenni Zulaiha