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All Journal Jurnal Ilmu Farmasi dan Farmasi Klinik (Journal of Pharmaceutical Science and Clinical Pharmacy) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Innovative: Journal Of Social Science Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Nirmalasari Nirmalasari
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables Durahman Marpaung; Prianda Pebri; Nirmalasari Nirmalasari; Srie Hartati; Nasib Nasib
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1846

Abstract

STIE Muhammadiyah Asahan is a private university under the supervision of Regional 1 Education Service Institution (LL Dikti Wilayah 1). This study aims to determine the Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables. The research approach used in this research is quantitative. Data obtained by distributing questionnaires with a Likert scale. The questionnaire is arranged based on indicators of reward, satisfaction and loyalty. The target population in this study are 71 students for the 2017-2018 academic year. The sampling technique uses saturated samples. So that 71 respondents are selected to be the sample. Data analysis uses path analysis to determine the direct and indirect effect of the reward variable on student loyalty through student satisfaction. The results of the research that can be drawn 1) Rewards have a significant effect on student satisfaction at STIE Muhammadiyah Asahan. 2) Reward has no effect on student loyalty at STIE Muhammadiyah Asahan. 3) Student satisfaction has a significant effect on student loyalty at STIE Muhammadiyah Asahan.. 4) Reward has a significant effect on student loyalty through student satisfaction at STIE Muhammadiyah Asahan.
Co-Authors Aditiya Pratama Daryana Ashar Ashar Chairiza Azmi Chitra Annisa R Damanik, M. A. Jaya Durahman Marpaung EDIATI SASMITO Keisya Sashi Kirana Khairunnas Khairunnas MARIA ULFAH Muh Ardiansyah Nasib Prianda Pebri Sitti Habibah SRI RAHAYU Srie Hartati