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All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Marketing Journal Business and Entrepreneurial Review Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal Accounting International Mount Hope Proceeding of International Conference on Global Innovation and Trends in Economy International Journal of Economics, Accounting, and Management
Moses Lorensius Parlinggoman Hutabarat
Fakultas Ekonomi Dan Bisnis, Universitas Pelita Harapan, Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH LIKUIDITAS, KEBIJAKAN HUTANG, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN SEKTOR CUSTOMER NON CYLICALS YANG TERDAFTAR DI BEI PERIODE 2019 – 2022 Kellyn Tandrian; Jholant Bringg Luck Amelia Br Sinaga; Moses Lorensius Parlinggoman Hutabarat
Journal Accounting International Mount Hope Vol. 2 No. 4 (2024)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v2i4.522

Abstract

This study aims to analyze the effect of liquidity, debt policy, profitability and company size on company value partially and simultaneously in companies included in the Customer Non-Cyclicals sector listed on the IDX in 2019-2022. The research method used is a quantitative research method with secondary data types. The analysis technique used is multiple linear regression analysis technique. The population is 113 companies and a purposive sampling technique is used to obtain a sample of 36 companies with a research period of 4 years, so that the number of samples is 114. The results of the study indicate that liquidity and debt policy do not have a partial effect on company value, while profitability and company size have a partial effect on company value. Simultaneously, liquidity, debt policy, company size, and profitability affect company value
PENGARUH REGULATORY FOCUS, FOOD NEOPHOBIA, DAN PSYCHOLOGICAL SAFETY TERHADAP FOOD VARIETY SEEKING DI KALANGAN WISATAWAN INDONESIA Hutabarat, Moses Lorensius Parlinggoman; Anggraini, Syifa Tria
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor seperti Regulatory Focus, Food Neophobia, dan Psychological Safety terhadap perilaku Food Variety Seeking di kalangan wisatawan Indonesia. Data dari 220 responden yang memenuhi kriteria usia minimal 18 tahun dan memiliki riwayat perjalanan wisata di Indonesia dalam setahun terakhir dikumpulkan melalui kuesioner online. Hasil penelitian menunjukkan bahwa regulatory focus memiliki pengaruh positif signifikan terhadap food variety seeking, dimana wisatawan dengan regulatory focus yang tinggi cenderung lebih berani mencoba variasi makanan baru. Sementara itu, food neophobia berpengaruh negatif terhadap food variety seeking, menunjukkan bahwa ketakutan terhadap makanan baru dapat menghambat keinginan untuk mencoba variasi makanan. Selanjutnya, psychological safety terbukti memiliki pengaruh positif terhadap food variety seeking, mengindikasikan bahwa rasa aman secara psikologis dapat mendorong wisatawan untuk lebih berani dalam mengeksplorasi variasi makanan. Penelitian ini memberikan wawasan baru mengenai faktor-faktor yang mempengaruhi perilaku food variety seeking di kalangan wisatawan Indonesia. Temuan ini dapat dimanfaatkan oleh pelaku industri pariwisata dan kuliner untuk merancang strategi yang dapat menarik minat wisatawan dalam mengeksplorasi keanekaragaman kuliner. Selain itu, hasil penelitian ini juga berkontribusi pada pengembangan literatur di bidang manajemen bisnis dan pemasaran, khususnya yang berkaitan dengan perilaku konsumen dalam konteks pariwisata kuliner.
Exploring The Drivers of Impulse Buying Behavior on Shopee Live Audiences Steffani; Moses Hutabarat
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

This research aims to analyze the factors influencing impulse buying behavior among Shopee Live audiences. The study explores various factors, including Impulse Buying Tendency, Shopping Enjoyment Tendency, Consumer Mood, Product Attributes, Website Quality, Marketing Stimuli, and Social Influence, and their effects on impulsive purchasing behavior. Data were collected from 194 respondents using an online survey, with purposive sampling, and analyzed through PLS-SEM (Partial Least Squares Structural Equation Modeling). The findings reveal that Impulse Buying Tendency, Consumer Mood, and Marketing Stimuli significantly influence impulse buying behavior, while Shopping Enjoyment Tendency, Product Attributes, Website Quality, and Social Influence do not have a significant effect. These results offer valuable insights for platform operators, marketers, and sellers aiming to optimize strategies on Shopee Live and similar platforms to boost impulse buying behavior.
DAMPAK ENTREPRENEURIAL EDUCATION TERHADAP ENTREPRENEURIAL PREPARATION MAHASISWA DI JABODETABEK: PERAN MEDIASI ENTREPRENEURIAL MINDSET DAN ENTREPRENEURIAL KNOWLEDGE Silvio Keandre Irawan; Moses Lorensius Parlinggoman Hutabarat
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini menyoroti tantangan global dalam mempersiapkan wirausahawan baru, yang ditanggapi oleh pemerintah melalui Entrepreneurial Education. Meskipun terdapat banyak studi tentang kewirausahaan, masih kurang bukti empiris yang meneliti bagaimana Entrepreneurial Education dapat mempersiapkan siswa menjadi wirausahawan. Penelitian ini bertujuan untuk menganalisis beberapa variabel yang diprediksi dapat mendorong Entrepreneurial Preparation mahasiswa, yaitu Entrepreneurial Education, Entrepreneurial Knowledge, dan Entrepreneurial Mindset. Pendekatan metodologi yang digunakan adalah metode kuantitatif dengan model survei untuk memahami bagaimana Entrepreneurial Education, Entrepreneurial Knowledge, dan Entrepreneurial Mindset mempengaruhi Entrepreneurial Preparation mahsiswa. Responden penelitian ini adalah mahasiswa yang menjalani program studi manajemen dan kewirausahaan di Jabodetabek, Indonesia, yang dianalisis menggunakan Structural Equation Modelling Partial Least Squares (SEM-PLS). Temuan penelitian ini menunjukkan bahwa Entrepreneurial Education berperan penting dalam menentukan Entrepreneurial Knowledge, dan Entrepreneurial Mindset yang mengarah pada Entrepreneurial Preparation mahasiswa. Selain itu, Entrepreneurial Education terbukti memiliki pengaruh positif terhadap Entrepreneurial Mindset, Entrepreneurial Preparation, dan berhasil memediasi pengaruh Entrepreneurial Education terhadap Entrepreneurial Preparation. Temuan lain menunjukkan bahwa Entrepreneurial Mindset berpengaruh positif terhadap Entrepreneurial Preparation mahasiswa.
Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [The Effect of Service Quality and Technology Utilization on Customer Satisfaction and Customer Loyalty of Indihome in Indonesia] Gunawan, Indra; Hutabarat, Moses Lorensius Parlinggoman
Indonesian Marketing Journal Vol.2, No.1, April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v2i1.5871

Abstract

This study aims to determine how the level of customer loyalty Indihome. To meet the objectives, this study examines the effect of service quality and technology utilization on customer loyalty which is mediated by customer satisfaction variables. The sampling technique used is a non-probability sampling technique, namely purposive sampling with a total of 250 respondents. The instrument used for data collection is a questionnaire via Google Form which consists of 21 indicators. Testing of the questionnaire is done by testing the validity and reliability. Furthermore, the tool used in data analysis is PLS-SEM with SmartPLS 3.0 program. There are 7 hypotheses in this study, namely: (1) Service Quality has a positive and significant effect on Customer Satisfaction; (2) Technology Utilization has a positive and significant effect on Customer Satisfaction; (3) Customer Satisfaction has a positive and significant effect on Customer Loyalty; (4) Service Quality has a positive and significant effect on Customer Loyalty; (5) Technology Utilization has a positive and significant effect on Customer Loyalty; (6) Customer Satisfaction mediates positively and significantly the relationship between Service Quality and customer loyalty; (7) Customer Satisfaction mediates positively and significantly relationship between Technology Utilization and Customer Loyalty.Bahasa Indonesia Abstrak: Penelitian ini bertujuan untuk mengetahui bagaimana tingkat loyalitas pelanggan Indihome. Untuk memenuhi tujuan, penelitian ini menguji pengaruh kualitas layanan dan pemanfaatan teknologi terhadap loyalitas pelanggan yang dimediasi oleh variabel kepuasan pelanggan. Teknik pengambilan pengambilan sampel yang digunakan adalah teknik sampel non-probability sampling yaitu purposive sampling dengan jumlah responden sebanyak 250 orang. Instrumen yang digunakan untuk pengumpulan data adalah kuesioner melalui Google Form yang terdiri dari 21 indikator. Pengujian terhadap kuesioner dilakukan dengan uji validitas dan reliabilitas. Selanjutnya, alat yang digunakan dalam analisis data adalah PLS-SEM dengan program SmartPLS 3.0. Terdapat 7 hipotesis dalam penelitian ini yaitu: (1) Kualitas Layanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan; (2) Pemanfaatan Teknologi berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan; (3) Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan; (4) Kualitas Layanan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan; (5) Pemanfaatan Teknologi berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan; (6) Kepuasan Pelanggan memediasi secara positif dan signifikan hubungan Kualitas Layanan terhadap Loyalitas Pelanggan; (7) Kepuasan Pelanggan memediasi secara positif dan signifikan hubungan Pemanfaatan Teknologi terhadap Loyalitas Pelanggan.
Co-Authors Anggraini, Syifa Tria Christopher Leonard Cindy Cindy Hendra Achmadi, Hendra Indra Gunawan Innocentius Bernarto, Innocentius JHOLANT BRINGG LUCK AMELIA BR SINAGA Juan Stanley Davin Wijaya Kellyn Tandrian Patria, Danet Patricia Patricia, Patricia Pramono, Rudy Raynaldi Pakpahan Silvio Keandre Irawan Steffani Tan, Pauline H. Pattyranie Veithzal Rivai Zainal