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All Journal Economic Education Analysis Journal Performance International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research
Weni Novandari
Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Performance

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ANALISIS FAKTOR KENDALA DAN KELAYAKAN USAHA BATIK BANYUMAS Siti Zulaikha Wulandari; Weni Novandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.733 KB)

Abstract

Batik is generally thought of as the most unique Indonesian fashion. They produced from several regions, especially Central Java (including Banyumas) and Jogjakarta as the center of the art. Since 1970’s, the golden era of Batik Banyumas has gone. The number of people in Banyumas who rely on Batik for their living decreasing significantly from day to day. There is a worried that Batik Banyumas as the most distinctive heritage will disappear. This reseach is designed to find out some inhibitant factors perceived by business people in developing Batik Banyumas using Analytical Hierarch Process (AHP). Moreover, case study is conducted to calculate the feasibility of investing in printing batik from marketing and financial aspects
Evaluation Internationalization Programs of Creative Industry Micro Small and Medium Enterprises (MSMEs) in Purbalingga: an Analytical Hierarchy Process (AHP) Method Suliyanto Suliyanto; Weni Novandari; Ary Yunanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.1.1437

Abstract

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.
Analisis Minat Pelaku Usaha General Trade Terhadap Penggunaan Aplikasi Belanja Online B2B (Studi Dengan Pendekatan Unified Theory of Acceptance and Use of Technology) Weni Novandari; Diah Setyorini Gunawan; Icuk Rangga Bawono; Rifda Naufalin; Sri Maryani; Jajang Jajang
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6891

Abstract

Traditional markets (general trade), still have an important place, especially for Indonesian people who live in suburban areas, in sub-districts and in rural areas. Although now its existence is starting to be shifted by modern markets, however, there are many and spread in various regions, making the contribution of traditional markets to the Indonesian economy cannot be ignored. So that there are efforts from various parties, to improve the marketing performance of business actors in this traditional market, including the introduction of technology. The purpose of this study is to analize the acceptance of traditional retail business actors towards online shopping applications for B2B consumers, in terms of Performance Expectancy, Effort expectancy, Social Influence and Facilitating Conditions variables. The sample of this research is 161 traditional retail business actors, which include owners of traditional stalls, grocery stores and kiosks. Analysis of research data using Partial Least Suare (PLS) analysis tool. The results showed that Performance Expectancy, Social Influence and Facilitating Conditions had a positive effect on intention in using B2B online shopping applications. Meanwhile, Effort Expectancy has no effect on intention in using B2B online shopping applications. The results of this study are expected to be used as considerations for formulating various strategies and policies to improve technological literacy for business actors to improve their business performance, so that their contribution to the performance of national economic recovery can be optimal. Keywords: B2B Online Shopping Application, General Trade, Unified Theory of Acceptance and Use of Technology (UTAUT)
Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products Muhammad Yusuf As-Shiddiqie; Weni Novandari; MD Aolywlah
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 1 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.1.8626

Abstract

This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information and Knowledge, and Green Purchase Intention. The population in this research were the people of Central Java who know Le Minerale's disposable gallon products. The sample in this research was 233 respondents who were taken using a purpose random sampling method. Results of research conducted using Structural Equation Modeling (SEM) processed with AMOS software, it shows that: (1) Greenwashing has a significant positive effect on skepticism. (2) Greenwashing has a significant positive effect on Confusion. (3) Skepticism has no effect on green purchase intention. (4) Confusion has no effect on green purchase intention. (5) Skepticism does not mediate the effect of greenwashing on the green purchase intention. (6) Confusion does not mediate the effect of greenwashing on the green purchase intention. (7) Information and knowledge do not moderate the relationship of confusion to the green purchase intention.
Co-Authors Adela Tri Apriliyani Ary Yunanto Diah Setyorini Gunawan Eman Sulaiman Hasibuan, Reza Rahmadi Icuk Rangga Bawono Jajang Jajang Kholifaturrohmah, Ramita Leni Susanti MD Aolywlah Muhammad Yusuf As-Shiddiqie Rifda Naufalin Saripermanik Budayanti Setyanto, Refius Pradipta Siti Zulaikha Wulandari Sri Maryani Suliyanto . Wisanggeni bagus Anggoro