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All Journal MABIS Kultivasi Aksara Pendas : Jurnah Ilmiah Pendidikan Dasar The Journal of Society and Media Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Informatika Ekonomi Bisnis Target : Jurnal Manajemen Bisnis Journal of Pharmaceutical and Health Research International Journal of Engineering, Science and Information Technology Forum Bisnis dan Kewirausahaan Jurnal Media Akuntansi (MEDIASI) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Takwil: Journal of Quran and Hadith Studies Jurnal Informatika Ekonomi Bisnis Journal of Social Science and Business Studies Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Jurnal Intisabi ILKOMEDIA: Jurnal Ilmu Komputer dan Multimedia
Dewi Santika
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : MABIS

 1 
Analisis Penetapan Marketing Strategy untuk Produk Funding pada PT Bank CIMB Niaga, Tbk Kantor Cabang Pontianak Santika, Dewi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

This research was conducted to know how PT. Bank CIMB Niaga, Tbk. Pontianak Branch marketing strategy influence its customer to purchase funding product. This research used descriptive research and the research method was survey method. The factors in this research which influence the purchasing decision were grouped into product excellent factor, interest rate factor, office and ATM network factor, service quality and quantity factor, and office comfortable factor. Data collection techniques used was interview, questioner, and bibliography study. Sampling method was purposive sampling with the respondents are those who consumed PT. Bank CIMB Niaga, Tbk. Pontianak Branch funding product for more then 5 years and still active saving. Data analysis technique used in this research was quantitative analysis technique.
ANALISIS EFEKTIVITAS PENGGUNAAN TOKOH AGAMA DALAM PEMBENTUKAN CITRA PRODUK PERUSAHAAN Santika, Dewi
MABIS Vol 3, No 2: Desember 2012
Publisher : MABIS

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Abstract

This research was conducted to know the effectivity of using religious figure as a brand ambassador in form a good image for the product. This research used descriptive research and the research methods were survey method. The factors in this research which influence the product image were grouped into product acknowledge, religious figure acknowledge, efficiency of using religious figure, the advertising contents can confidence the audiens, and the product image can be representative by religious figure. Data collection techniques used was interview, questioner, and bibliography study. Sampling method was judgemental sampling with the respondents are those who buy more then 5 botol and for their own consumption. Data analysis technique used in this research was qualitative analysis technique.  
ANALISIS FAKTOR SITUASI YANG MEMPENGARUHI PEMILIHAN PASAR TRADISIONAL DAN PASAR MODERN DI KOTA PONTIANAK Santika, Dewi
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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In this recent years, the growth of modern market in Pontianak city are rapidly. Its drive by the growth of new residence area and develop of customer preference. Therefore the tradition market also didn’t leave by its customer. By this fenomena, the writer in this esearch wants to find the situation factor that drive consumer to decided both traditional and modern market. This research used descriptive research and the research methods were survey method. The sampling involves 50 customers which ever visit and do transaction in both traditional market and modern market by using accidental sampling method. Data collection techniques used was interview, questioner, and bibliography study. Data analysis technique used in this research was qualitative analysis technique. It is concluded that customer will choose traditional market if they want to gets fresh, cheap, variety goods and social needs. But they will choose modern market if they have limited time for purchasing, convineance and more welcome services.
Co-Authors AA Sudharmawan, AA Aidillah, Elita Cucu Suherman Dewi Sartika, Diana Djatmika . Fatimah, Cut Febriana Louw Febriyeni, Febriyeni Indra Gunawan Intan Ratna Dewi Anjarsari Ira Restu Kurnia Isniar Hutapea Istiqoma, Istiqoma Junaidi, Yulian Lauw Sun Hiong Lie Heng Mangatur Nababan, Mangatur MARDIAH KENAMON Meiliana, Karwinda Mira Ariyanti Muhamad Najib Muhammad Gunawan Nono Mulyono Nopiani Indah Nurlatifah, Dila Oetomo, Dedy Setyo Randi, Randi Raporia, Yulita Saladin, Hendry Sari, E Yunita Sari, Fifian Permata Sophia Salsabila Taqwa, M Ridhah Uci Julya Ningsih Yudha , Haris Sandi Zahmaya, Raudya Tuzahwa