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All Journal ETIKONOMI Jurnal Manajemen Teknologi Journal of Economics, Business, & Accountancy Ventura JPM (Jurnal Pemberdayaan Masyarakat) Minda Baharu Jurnal Manajemen Studi Kasus Inovasi Ekonomi Jurnal Abdi Insani BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Inovasi Penelitian dan Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat PROGRESIF Journal of Entrepreneurship and Community Innovations Research of Economics and Business Research of Islamic Economics (RIE) Human Capital and Organizations Marketing and Business Strategy
Perdana Wahyu Santosa
Faculty of Economics and Business University of YARSI
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Inovasi Nilai Tambah dan Daya Saing Produk BUMDes Pokdakan Naminasang Farm melalui Pendampingan PIRT dan Sertifikasi Halal Budiantoro, Harry; Santosa, Perdana Wahyu; Suhaeri, Suhaeri; Putri, Arimbi Eka; Salsabila, Aulia Zikra
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.250

Abstract

This Community Service Program aims to increase the added value and competitiveness of products from the Village-Owned Enterprise (BUMDes) POKDAKAN NaminaSang Farm & Co in Mandalamekar Village by assisting in obtaining Home Industry Food Permits (PIRT) and halal certification were carried out on August 3, 2025. The methods used include training, outreach, coaching, and intensive consultations for POKDAKAN members. The community service team also collaborates with halal certification institutions and local health departments. Activities include education on licensing procedures, training halal supervisors, and assistance with PIRT permit applications. Initial results show a significant increase in partners' understanding of PIRT and halal regulations, as well as their readiness to process permits. Partner products that have gone through the standardization and certification process are expected to be able to penetrate modern markets and large retailers, while increasing consumer confidence. This program aligns with the Sustainable Development Goals (SDGs), particularly in the aspects of community welfare, health, and partnerships.
Pelatihan Manajemen Keuangan, Solusi Daya Saing dan Omzet POKDAKAN Naminasang Farm & Co Budiantoro, Harry; Santosa, Perdana Wahyu; Paramitra, Yuaniko; Palloge, Arya Narendra Andi; Zahra, Nurfadhilah
Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): Desember
Publisher : Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jippmas.v4i2.387

Abstract

Pemberdayaan kelompok usaha di sektor perikanan, khususnya Kelompok Pembudidaya Ikan (POKDAKAN), menjadi penting dalam meningkatkan daya saing dan keinginan usaha. POKDAKAN Naminasang Farm & Co menghadapi tantangan dalam pengelolaan keuangan yang efektif, yang berdampak pada keterbatasan kemampuan bersaing dan pencapaian omzet yang optimal. Oleh karena itu, program Pengabdian Kepada Masyarakat (PKM) ini dirancang untuk memberikan pelatihan manajemen keuangan yang terintegrasi dengan tujuan meningkatkan pengetahuan dan keterampilan anggota POKDAKAN dalam mengelola keuangan usaha. Metode yang digunakan meliputi workshop, pendampingan intensifikasi, dan monitoring implementasi strategi keuangan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta sebesar 87% dalam konsep-konsep dasar manajemen keuangan setelah pelatihan (pre-test dan post-test). Peningkatan ini juga diiringi dengan penerapan strategi keuangan yang lebih baik, berkontribusi pada peningkatan daya saing usaha. Dengan demikian, pelatihan ini memberikan solusi nyata dalam menghadapi tantangan keuangan dan memperkuat posisi POKDAKAN dalam industri perikanan.
The effect of earning information, cash flow components, and financing decision on stock returns: empirical evidence on Indonesia stock exchange Kasmiati, Mia; Santosa, Perdana Wahyu
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 2 (2019): August - November 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i2.1638

Abstract

Trading, Service, and Investment sectors show an essential role in the national economy, and they have grown significantly during the past years. They have created many job opportunities in both the formal sector and the non-formal sector. This study aims to analyze the effect of net profit, operating cash flow, financing cash flow and investing cash flow and, financing decisions on stock’s return of service industry listed at Indonesia Stock Exchange (IDX). The analysis was done using the data panel regression. It shows that earning information, operating cash flow, financing cash flow positively affect stock returns. However, investing cash flow and financing decisions (proxy leverage) show a negative effect on the stock's return significantly. Simultaneously, the variables above affect stock return significantly. The implication is that management should pay more attention to financial factors, especially net profit, cash flow, and leverage to increase stock return and the company’s value.
The Effect of Corporate Characteristics on Capital Structure in Indonesia Albart, Nicko; Sinaga, Bonar Marulitua; Santosa, Perdana Wahyu; Andati, Trias
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2153

Abstract

This study aims to determine the effect of corporate characteristics on the company's capital structure, which plays a fundamental role in the proportion of debt and equity financing risks. The research method used is purposive sampling. This research's population is non-financial issuers listed on the Indonesia Stock Exchange with quarterly data for the period of 2010-2017. The analysis is performed using panel data with six independent variables and two control variables. The results of this study indicate that profitability and institutional ownership have a negative effect on capital structure. In contrast, market ratios, firm size, and managerial ownership have a positive effect on capital structure. Debt decision making must consider financial and ownership characteristics, especially if there is institutional or government ownership in the company because company characteristics have a significant effect on the company's capital structure.
Related Party Transactions and Corporate Governance in Business Group: Evidence from Indonesia Santosa, Perdana Wahyu; Rahayu, Sovi Ismawati; Simon, Zainal Zawir; Tambunan, Martua Eliakim
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.2719

Abstract

This paper aims to offer new evidence as to how sub-related party transactions (RPTs) can be related to corporate governance for Indonesia's business group. We address an ongoing theoretical tension and some recent research in the RPTs literature by focusing on revenue, expenses, loans, and receivables. Business groups are classified by size or market capitalization. This paper examines whether RPTs in the business group relate with domestic/foreign shareholders, independent board/commissioner, and firm size as controlling factors. The business groups wereselected through purposive sampling that met the analysis criteria with their typology in the population of business groups listed on IDX. We used panel data analysis for four models. This relationship is more pronounced than some recent research for business group firms and firms with more highly concentrated foreign ownership regarding the effect RPTs on revenue, expenses, loans, and receivables. Related to the controlling variable, firm size shows a significant effect on every sub RPTs. The results may imply that foreign ownership exploits Indonesia with expenses such as cross-border transactions of capital goods, intangible property (royalty), intra-firm services, and the cost of debt. Therefore, there is a need for a balanced interest for government and business in Indonesia via foreign directinvestment with corporate governance implementation and adaptive regulation.
PELATIHAN PEMASARAN UMKM BERBASIS MEDIA SOSIAL PADA DESA MANDALAMEKAR KAB.BANDUNG Budiantoro, Harry; Anthonio, Dean Salomo; Santosa, Perdana Wahyu; Subing, Hesty Juni Tambuati; Zahra, Nurfadhilah; Wiratama, Lison
Journal of Entrepreneurship and Community Innovations Vol 2 No 2 (2024): FEBRUARI 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v2i2.118

Abstract

Pengabdian ini bertujuan untuk mengevaluasi pengetahuan, keterampilan, dan penerapan pemasaran melalui media sosial di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung. Ini didasarkan pada kenyataan bahwa salah satu tantangan yang dihadapi oleh Desa umumnya adalah kurangnya pengetahuan tentang pemasaran online, terutama seiring dengan kemajuan teknologi internet. Oleh karena itu, penting untuk memberikan pelatihan mengenai pemasaran UMKM berbasis media sosial agar memungkinkan UMKM untuk melakukan transaksi dengan lebih mudah melalui aplikasi. Metode implementasi terdiri dari analisis awal, yang mencakup survei dan pelatihan UMKM dalam pemasaran melalui media sosial, serta melibatkan pihak terkait lainnya. Kegiatan pelatihan melibatkan narasumber dari internal dan eksternal. Hasil dari pelaksanaan pelatihan menunjukkan peningkatan dalam kualitas produksi video untuk pemasaran UMKM di Karang Taruna
The Influence of Brand Image and Experiential Marketing on Consumer Loyalty with Consumer Satisfaction as an Intervening Maghfur, Rafly fata; Santosa, Perdana Wahyu; Zhafiraah, Nazma Riska
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.153

Abstract

This study aims to determine whether there is an influence of brand image and experiential marketing on consumer loyalty with consumer satisfaction as mediation in Kopi Kenangan products. The population of this study is Generation Z, aged 12-28 years, who live in Jabodetabek. The sample in this study were people who had bought Kopi Kenangan products at least 2 times within 3 months with a total of 100 respondents. The sampling technique uses a non-probability method with a purposive sampling technique through distributing questionnaires. The analysis method used is the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results showed that Brand Image affects customer satisfaction. Experiential. The managerial implications of the influence of Brand Image and Experiential marketing on consumer loyalty with consumer satisfaction as an intervening variable in Kopi Kenangan in Jabodetabek by Generation Z can include several important aspects, namely strengthening Brand Image by developing brand identity and consistent brand communications as for the implementation of Experiential marketing such as developing memorable experience and quick resolution of complaints.
PELATIHAN DIFERENSIASI PRODK BERBASIS ZERO WASTE SOLUSI DAYA SAING DAN OMZET POKDAKAN NAMINASANG FARM & CO Budiantoro, Harry; Santosa, Perdana Wahyu; Paramitra, Yuaniko; Zhafiraah, Nazma Riska; Oktavia, Dinda
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1919

Abstract

Zero waste-based product differentiation training as a solution to improve the competitiveness of the Naminasang Farm & Co. fish farming group (POKDAKAN). Zero waste is an approach that optimizes the use of resources and reduces waste, resulting in environmentally friendly and more economically valuable products. This training aims to provide understanding and skills to POKDAKAN members in developing varied, innovative, and sustainable processed catfish products by utilizing waste from fish farming and processing. Through the zero waste approach, POKDAKAN Naminasang Farm & Co can create various new products such as animal feed from fish waste, organic fertilizer from fish farming waste, and healthy snacks from fish skin or bones. The results of this training are expected to improve operational efficiency, reduce production costs, and expand market share through sustainability-based product innovation. Thus, zero waste-based product differentiation is expected to be an effective strategy to improve the competitiveness of POKDAKAN Naminasang Farm & Co in local and global markets, as well as contribute to the circular economy and sustainable development.
Uncovering the Relationship between Profitability and Firm Value: Are Interest Rates a Strengthener or a Hindrance? Oktavia, Fadilla Lisfi; Santosa, Perdana Wahyu
Research of Economics and Business Vol. 4 No. 1 (2026): MARCH 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v4i1.423

Abstract

This study examines the influence of firm profitability on firm value, with interest rates as a moderating variable, and reviews the findings from an Islamic perspective. The research problem stems from inconsistencies in prior empirical findings regarding the effect of profitability indicators on firm value, as well as the role of macroeconomic factors, particularly interest rates, in strengthening or weakening this relationship. Therefore, the study aims to analyze the effects of profitability measured by Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE) on firm value, and to test the moderating role of interest rates. The sample consists of 18 non-financial companies included in the LQ-45 Index and listed on the Indonesia Stock Exchange during 2017–2022, selected using purposive sampling. Data were collected from financial statements and analyzed using panel data regression. The results show that NPM has a negative but insignificant effect on firm value, while ROA has a significant negative effect. In contrast, ROE has a significant positive effect. Interest rates do not directly affect firm value but strengthen the relationship between profitability variables and firm value, indicating a moderating effect. These findings suggest investors prioritize equity efficiency.
Co-Authors Abshar, Muhammad Albart, Nicko Amanda, Dinda Ardelia Any Setianingrum Any Setianingrum, Any Apriadi, Intan Asaari, Masagus Bonar Marulitua Sinaga Budiantoro, Harry Dean Salomo Kumenaung Donanti, Elita DWI SURYANTO Eindye Taufiq, Eindye Kasmiati, Mia Lapae, Kanaya Maghfur, Rafly fata Martua Eliakim Tambunan Mustafa, Faiz Ningsih, Hestin Agus Tantri Noviyanti, Cahyani Rahma Nurisma, Firra Nurul Huda Oktavia, Dinda Oktavia, Fadilla Lisfi Palloge, Arya Narendra Andi Primadini, Adinda Putri, Arimbi Eka Roselli, Salsabila Roy Sembel Salsabila, Aulia Zikra Saputra, Wahyu Dwi Shaleh, Khairul Sovi Ismawati Rahayu, Sovi Ismawati Subing, Hesti Juni Tambuati Subing, Hesty Juni Tambuati Sudarmadi, Muhammad Azmi Syauqirrahman Suhaeri Suhaeri, Suhaeri Tantri Ningsih, Hestin Agus Trias Andati Wiratama, Lison Yuaniko Paramitra Zahra, Nurfadhilah Zainal Zawir Simon, Zainal Zawir Zhafiraah, Nazma Riska