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Indra Novianto Adibayu Pamungkas
Universitas Tekom
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Identitas Komunikasi Anggota Komunitas Dikaitkan Dengan Personaliti Merek Maxi Yamaha Di Kota Bandung Valerian, Timotheus Adriel; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on studying communication identity for members of the MAXI Yamaha Bandung community. Theaim of this research is to understand perceptions about a motorized community in the city of Bandung. This researchis descriptive qualitative research using interview methods and literature study. This research looks at the activitiesof community members through the communication identities of their members. The results show that the existence ofculture and norms in a community shows the identity of that community. It is important for a community to make anagreement between members about what it wants to show to the community. Keywords-perception, community, identity, brand, motorized.
Identitas Komunikasi pada Komunitas Pengusaha Fashion Casual di Jawa Barat sebagai Personal Branding Alfirda Kharomi Handoyo, Zane Rose; Adibayu Pamungkas, Indra Novianto
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.6179

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis identitas komunikasi yang terbentuk dalam komunitas pengusaha fashion Casual di Jawa Barat serta kontribusinya dalam membangun personal branding. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik wawancara mendalam kepada pengusaha fashion Casual yang tergabung dalam komunitas-komunitas kreatif lokal. Teori utama yang digunakan adalah Communication Theory of Identity (CTI) oleh Michael Hecht, serta konsep personal branding dari David Aaker yang mencakup lima dimensi karakter merek individu. Hasil penelitian menunjukkan bahwa keempat layer dalam teori CTI (personal, enacted, relational, dan communal) muncul secara simultan dan saling berkelindan dalam proses komunikasi para pengusaha. Temuan juga menunjukkan bahwa keaslian, konsistensi, keterlibatan emosional, serta kolaborasi komunitas menjadi kekuatan utama dalam membentuk citra diri yang kredibel dan berdampak. Melalui eksplorasi setiap lapisan identitas, penelitian ini menegaskan bahwa komunikasi merupakan elemen utama dalam membentuk personal branding. Temuan ini memperluas pemahaman bahwa identitas personal tidak hanya dibentuk secara individual, tetapi juga secara kolektif melalui praktik komunikasi yang konsisten di dalam komunitas bisnis. Penelitian ini memperkaya literatur tentang identitas komunikasi dalam konteks industri kreatif dan memberikan landasan untuk pengembangan strategi personal branding berbasis komunitas.
COMMUNICATION IDENTITY WITHIN THE CASUAL FASHION ENTREPRENEUR COMMUNITY IN WEST JAVA AS A FORM OF PERSONAL BRANDING Zane Rose Alfirda Kharomi Handoyo; Indra Novianto Adibayu Pamungkas
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3745

Abstract

This study aims to identify and analyze the communication identity formed within the casual fashion entrepreneur community in West Java and its contribution to building personal branding. A qualitative descriptive approach was employed, utilizing in-depth interviews with casual fashion entrepreneurs who are part of local creative communities. The primary theory used is the Communication Theory of Identity (CTI) by Michael Hecht, alongside the concept of personal branding from David Aaker, which encompasses five dimensions of individual brand character. The results show that the four layers of CTI (personal, enacted, relational, and communal) emerge simultaneously and intertwine in the entrepreneurs' communication processes. The findings also indicate that authenticity, consistency, emotional engagement, and community collaboration are the key strengths in forming a credible and impactful self-image. Through the exploration of each identity layer, this study confirms that communication is a central element in the formation of personal branding. Personal identity is manifested through a relaxed yet professional demeanor; enacted identity is evident in warm interactions and openness; relational identity is formed by maintaining personal character while adapting to social relationships; and communal identity is demonstrated through collaboration, product representation, and active participation in the community. These findings expand the understanding that personal identity is not only formed individually but also collectively through consistent communication practices within the business community. This study enriches the literature on communication identity in the context of the creative industry and provides a foundation for developing community-based personal branding strategies.
Co-Authors Ade Irma Susanty Alfirda Kharomi Handoyo, Zane Rose Ananda, Fawnia Dananjaya, I Kadek Arya Dannisa Maulita Lestari Dimas Satrio Wijaksono Dini Salmiyah Fitrah Elisabeth Charoline Ria Magdalena Fiqie Lavani Melano Hasna, Nabila Jasmine Alya Pramesthi M. Fauzi Zulman Saputra Maretha, Grace Mediana, Shalimar Monica Aprillia Gunti Saputri Nawa Tazkia Ni Made Riris Bulan Cempaka Nitisara, Farell Ramadhani Novi Alicia Sirait Pinky Puteri Ramadhani Pratama, Muhammad Tarel Rizky Putri, Alya Saniyyah Ridzki Rinanto Sigit Riyanda Ilham Nuryadin Shalimar Mediana Soraya, Adinda Sunarto SUNARTO Udi Rusadi Valerian, Timotheus Adriel Widhiastawa, I Made Krishna Widiyanti, Amelia Yuditha, Alma Zane Rose Alfirda Kharomi Handoyo