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Indra Novianto Adibayu Pamungkas
Universitas Tekom
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PROSES KOMUNIKASI INTERNAL KRISNA OLEH-OLEH DALAM PENYULUHAN PROTOKOL KESEHATAN COVID-19 Widhiastawa, I Made Krishna; Pamungkas, Indra Novianto Adibayu
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).9005

Abstract

During the pandemic, it is necessary to implement a new order of life, especially in the tourism business, health protocols are a way to prevent the spread of Covid-19. This study was conducted to determine The Process Of Internal Communication Krisna Oleh-Oleh In Countering Protocol Health Covid-19, seen from the theory of the Communication Process of Effendy, Onong Uchjana which consists of Sender, Encoding, Message, Media, Decoding, Receiver, Response, Feedback, Noise. This research was conducted using a descriptive qualitative method by conducting interviews with the Owner, Manager and Staff of Krisna Oleh-Oleh. In addition, the researchers also carried out direct observations of the condition of Krishna Oleh-Oleh. The findings of this study are the communication process carried out by Krisna Oleh-Oleh using the communication strata of High, Middle, Low Management effectively to convey messages. The findings of the second researchers found that direct health protocol counseling was very effectively received by Krisna Oleh-Oleh employees. The conclusion of this study is that Krisna Oleh-Oleh is optimal enough in communicating health protocols directly to internally Krisna Oleh-Oleh. However, there are several things that must be paid more attention to, such as the coordination carried out in providing health protocol information, and also the need for special monitoring of health protocols carried out internally by Krisna Oleh-Oleh.
Persuasi Rute Periferal Exo Sebagai Brand Ambassador Scarlett Whitening Terhadap Impulsive Buying Maretha, Grace; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.4017

Abstract

The popularity of K-Wave amongst Indonesian creates a competition for brands, resulting them competing to use Korean artists as brand ambassadors. This practice is widely adopted in business, particularly in the beauty industry, which is rapidly growing in Indonesia. This research aims to determine the effect of EXO's peripheral route persuasion as the brand ambassador of Scarlett Whitening on impulsive buying behavior. The study uses a quantitative approach to provide detailed statistical analysis on the influence of brand ambassadors on consumer impulsive buying. Data collected through an online questionnaire, distributed to 385 respondents who met the requirements of sample criteria. The results of the study indicate a significant positive influence of peripheral route persuasion on impulsive buying behavior. This means that the presence of EXO as a brand ambassador is effective in delivering marketing messages through the peripheral route, which includes elements such as likability and attractiveness, driving consumers to make impulsive purchases.
Pengaruh Komunikasi Persuasif Influencer Fadil Jaidi terhadap Minat Beli Produk Scarlett Whitening Putri, Alya Saniyyah; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3689

Abstract

The use of influencers has become widespread among companies or business entities to promote their products and services. Influencers are required to convey persuasive messages through endorsement content to increase purchase intention among the public. This research aims to measure the extent of the influence of Fadil Jaidi's persuasive communication on the purchasing intention in Scarlett Whitening products among Instagram followers @fadiljaidi. This research uses the Elaboration Likelihood Theory to determine which route followers @fadiljaidi take in processing the persuasive messages. Researchers use a quantitative approach with correlation research type and positivism paradigm. The data is collected through online questionnaires distributed to 400 respondents Instagram followers @fadiljaidi. Data analysis techniques include t-test hypothesis, simple linear regression test, and coefficient of determination test. The results show that Fadil Jaidi as a male non-beauty influencer has succeeded in carrying out persuasive communication of the Scarlett Whitening product as a beauty product to his followers on Instagram @fadiljaidi. Influencer Fadil Jaidi's persuasive communication has a high influence on purchase intention Scarlett Whitening products, as evidenced by respondents being more influenced through the central route than the peripheral route when processing the persuasive message conveyed by Fadil Jaidi.
PENGARUH PERSUASI RUTE PERIFERAL CELEBRITY ENDORSER BLACKPINK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MERCHENDISE STARBUCKS OLEH KONSUMEN Nitisara, Farell Ramadhani; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 4 (2024): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i4.259

Abstract

Hadirnya fenomena Korean Wave telah menjadi peluang emas bagi banyak perusahaan di Indonesia, khususnya pada industri coffee shop, untuk meningkatkan aktivitas pemasaran produk. Starbucks menjadi salah satu coffee shop yang turut memanfaatkan popularitas Korean Wave tersebut dengan menggandeng Blackpink sebagai celebrity endorser produk mereka. Namun, peneliti menemukan kesenjangan bahwa penggunaan Blackpink sebagai endorser difokuskan pada produk sampingan berupa merchandise, bukan produk utama mereka. Dalam hal ini, konsumen memproses pesan persuasif mengenai produk merchandise Starbucks melalui rute periferal karena keterlibatan celebrity endorser merupakan syarat dari terjadinya persuasi tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh persuasi rute periferal celebrity endorser Blackpink terhadap keputusan pembelian produk merchandise Starbucks. Penelitian ini menggunakan metode kuantitatif dengan melakukan penyebaran kuesioner berupa Google Form secara online guna mengumpulkan data sebanyak 385 responden yang memenuhi kriteria sampel. Hasil dari uji t menunjukkan penerimaan pada H1, sedangkan dalam uji koefisien determinasi didapatkan nilai R square sebesar 0,673. Sehingga, dapat disimpulkan bahwa pengaruh persuasi rute periferal celebrity endorser Blackpink berpengaruh secara signifikan sebesar 67,3% terhadap keputusan pembelian produk merchandise oleh konsumen. Sedangkan, 32,7% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini seperti persuasi rute sentral.
Analisis Komunikasi Kelompok dalam Upaya Menjaga Citra PT IPC Terminal Petikemas Nawa Tazkia; Indra Novianto Adibayu Pamungkas; Jasmine Alya Pramesthi
Indonesian Journal of Humanities and Social Sciences Vol. 5 No. 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5991

Abstract

The implementation of good corporate communication within a groupthink is useful for maintaining the company's image. The assumption of perceived division differences among department members indicates the formation of groupthink. This research aims to understand the decision-making process through groupthink conducted by the Corporate Secretary & External Relations Department of PT IPC Terminal Petikemas and to identify the management and corporate communication strategies in maintaining the company's positive image. This research use a qualitative method, conducting semi-structured interviews with six informants. The results show that the factors contributing to groupthink in the Corporate Secretary & External Relations Department of PT IPC Terminal Petikemas include group stress which comes from external factors that trigger increased internal pressure within the team. The department head functions plays a crucial role in enhancing team performance, ensuring that the decision-making process within the department for maintaining the company’s image is always conducted democratically.
Identitas Komunikasi Penggemar Fanatik Komunitas NCTzen Hasna, Nabila; Pamungkas, Indra Novianto Adibayu
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1428

Abstract

Penelitian ini mengeksplorasi personal identity penggemar fanatik komunitas NCTzen dengan menggunakan Communication Theory of Identity (CTI) yang dipaparkan oleh Michael Hecht. Metode pengumpulan data dilakukan melalui studi kasus dengan pendekatan kualitatif menggunakan paradigma interpretatif. Data diperoleh dari pengalaman subjek yang terlibat aktif dalam komunitas NCTzen dan dianalisis menggunakan NVivo 12. Penelitian ini berfokus pada bagaimana aspek personal identity dalam CTI diaplikasikan pada fenomena ini, khususnya bagaimana penggemar memaknai diri mereka sendiri dalam konteks hubungan emosional dan keterlibatan dengan grup idola. Hasil penelitian menunjukkan bahwa personal identity penggemar terbentuk melalui pengalaman individu yang mendalam, seperti rasa bangga menjadi bagian dari NCTzen, loyalitas yang tinggi terhadap NCT, serta dorongan emosional yang kuat untuk mendukung grup. Interaksi dengan komunitas, partisipasi dalam kegiatan fandom, dan ekspresi dukungan di media sosial memperkuat penghayatan mereka terhadap personal identity sebagai penggemar. Penelitian ini menyimpulkan bahwa komunikasi dalam komunitas NCTzen tidak hanya berfungsi sebagai sarana interaksi, tetapi juga memainkan peran kunci dalam membentuk dan memperkuat cara penggemar memandang diri mereka sendiri, baik secara individu maupun dalam konteks komunitas.
Interaksi Pimpinan dalam Peningkatan Perceived Quality pada Karyawan Waterboom Jaya Tirta Abadi Yuditha, Alma; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4111

Abstract

In an increasingly competitive business environment, it is important for entrepreneurs to maintain their position and plan effective business strategies. One important factor is consumer trust, which is influenced by positive perceive quality. To achieve this goal, effective organizational communication and leadership are needed to drive the organization and set clear goals. This study focuses on the leadership interaction in enhancing the positive perception of company quality among employees of Waterboom Jaya Tirta Abadi Purwakarta, a tourism business. The research used a qualitative approach with a case study methode, collecting data through interviews and literature reviews, and using source and technique triangulation for data validity. The results indicate that organizational communication and the interaction between leaders and employees has successfully enhanced the positive perception of company quality, particularly through clear information and guidance as well as positive interactions between employees and visitors. However, issues arise from the lack of formal organizational structure and operational standards, as well as inadequate resources. Nevertheless, the contributions of leaders and employees are expected to enhance the positive perception of company quality by consumers.
The Relationship Between the Self-Concept of Digital Immigrant Entrepreneurs in Bali and Tri Hita Karana Dananjaya, I Kadek Arya; Pamungkas, Indra Novianto Adibayu
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.51081

Abstract

This study explores the relationship between the self-concept of digital immigrant small business owners in Bali and the Tri Hita Karana philosophy, examining how their self-concept influences their adaptation to modern business demands. The purpose of the research is to understand how digital immigrant entrepreneurs in Bali, primarily from Generation X, navigate the digital economy while maintaining cultural values rooted in Tri Hita Karana. A qualitative research method with an interpretive approach was used, involving face-to-face interviews with 30 digital immigrant small business owners in Bali. Data were analyzed using NVIVO software, which facilitated the coding and identification of themes. The results show that the self-concept of these entrepreneurs is strongly aligned with Tri Hita Karana principles, including goodwill, openness, and realism. The study also found that the entrepreneurs’ self-concept significantly influences their ability to balance modern business practices with cultural traditions. The implications of this study suggest that digital immigrants can successfully adopt modern business strategies while preserving their cultural values, and that integrating self-concept with Tri Hita Karana can lead to more harmonious business practices. This research contributes to the understanding of digital immigrants’ adaptation processes and provides insights into how cultural values can guide successful entrepreneurship in the digital age.
Micro-Enterpreneur in Bali Communicate Messages and Brand Values To Influence Brand Image Effectively Soraya, Adinda; Pamungkas, Indra Novianto Adibayu
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51500

Abstract

This study explores the communication identity of micro-merchants in Bali and its influence on brand image. Using a qualitative approach within a constructivist paradigm, it examines how micro-merchants craft their communication identity in Bali’s unique social and cultural environment. Data collection methods included in-depth interviews, participatory observation, and document analysis, while NVivo 12 software was utilized to analyze themes and patterns. The findings reveal that micro-merchants’ communication identities are deeply rooted in personal values, cultural preservation, strong customer relationships, and community engagement. Key personal values such as integrity and customer satisfaction are prioritized, alongside efforts to maintain and showcase Balinese culture in their business practices. Furthermore, VOSviewer software visualized thematic networks linking communication identity and brand image, offering insights into their interconnectedness. Based on the results, this study recommends enhancing customer communication, providing modern marketing training, and fostering collaboration networks to ensure business sustainability. These steps can empower micro-merchants to strengthen their brand image while maintaining cultural authenticity. Future research should focus on developing business models that integrate cultural values with sustainable business practices, offering a framework for micro-merchants to thrive in competitive markets while preserving Bali's rich heritage.
Communication identity of digital immigrant micro-entrepreneur in adapting to promotional innovation Widiyanti, Amelia; Pamungkas, Indra Novianto Adibayu
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.58147

Abstract

The digital era requires an entrepreneur to adapt through innovation, especially in terms of promotion to the audience with an identity that adjusts to changes. Promotion adaptation plays an essential role in increasing business capacity and competitiveness. This research aims to identify the communication identities of micro business actors, including digital immigrant groups, and their adaptation to promotional innovations. This research uses a qualitative method by interviewing thirty informants of micro business actors in West Java who were born before 1981. This research uses data processing techniques through a coding process using NVivo software. The study results show that the identity formed through social interaction of micro business actors is closely related to the decision to adopt promotions. Micro-business actors have a friendly and sociable nature that makes it easiand er for them to access information. In addition, they are also curious and confident, so they encourage them to learn many new things that can advance their business. Micro-business actors of the immigrant digital group acquire these traits from the influence of “someah” culture and a supportive environment. The communication identity or self-concept owned by micro business actors in West Java provides opportunities for them to develop themselves in terms of receiving innovation, especially in terms of promotion. In addition, the acceptance of innovation is closely related to the character and self-concept of micro-business actors. The importance of support from the government, the surrounding environment, and stakeholders to make it easier for micro business actors to accept an innovation.
Co-Authors Ade Irma Susanty Alfirda Kharomi Handoyo, Zane Rose Ananda, Fawnia Dananjaya, I Kadek Arya Dannisa Maulita Lestari Dimas Satrio Wijaksono Dini Salmiyah Fitrah Elisabeth Charoline Ria Magdalena Fiqie Lavani Melano Hasna, Nabila Jasmine Alya Pramesthi M. Fauzi Zulman Saputra Maretha, Grace Mediana, Shalimar Monica Aprillia Gunti Saputri Nawa Tazkia Ni Made Riris Bulan Cempaka Nitisara, Farell Ramadhani Novi Alicia Sirait Pinky Puteri Ramadhani Pratama, Muhammad Tarel Rizky Putri, Alya Saniyyah Ridzki Rinanto Sigit Riyanda Ilham Nuryadin Shalimar Mediana Soraya, Adinda Sunarto SUNARTO Udi Rusadi Valerian, Timotheus Adriel Widhiastawa, I Made Krishna Widiyanti, Amelia Yuditha, Alma Zane Rose Alfirda Kharomi Handoyo