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Meningkatkan Pengetahuan Digital Branding UMKM Berbasis Food And Beverages Kelurahan Klampis Ngasem Melalui Pelatihan Fachmi Nursyamsi; Bowo Santoso
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i2.34

Abstract

Product branding is a methodology in worldwide contests that generates plans, brand images and impressions that appeal to shoppers. The easiest thing that can be done for product branding is through a decent and attractive catalog photo. However, MSMEs that have not been able to take advantage of product branding are an obstacle for business actors in RW 09 Klampis Ngasem Village in developing their market. Most MSMEs are on average aged 40 and over which is of course very difficult to get involved in using marketing in digital business models. On this basis the community service carried out on Jl. Klampis Sacharosa, Kelurahan Klampis Ngasem by students from group 76 KKN-Thematic UPN "Veteran" East Java conducted counseling and training on branding. This activity resulted in new innovations for MSMEs in Klampis Ngasem Sub-District in the form of product photos according to standards and making Whatsapp Business which aims to facilitate the sale of MSMEs products in Klampis Ngasem Sub-District and is able to improve partners' ability to do branding. Through the use of digital branding as a marketing medium, the products produced can be recognized by more people and have greater opportunities to expand existing markets.
The Influence of Work Motivation, Work Discipline, and Work Environment on the Performance of Employees in the Production Division of UD. Suwarlandono Art Nirmalasari, Nirmalasari; Santoso, Bowo
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.400

Abstract

The era of globalization demands companies to boost competitiveness by optimizing human resources. Employee performance is a key factor in achieving organizational goals, influenced by work motivation, work discipline, and work environment. This study aims to analyze the effect of work motivation, work discipline, and work environment on the performance of employees in the production department of UD. Suwarlandono Art. The research method uses a quantitative approach with Partial Least Squares (PLS) analysis. The population in this study was 50 employees in the production department of UD. Suwarlandono Art, which was also used as a sample with a saturated sampling technique. The results of the study indicate that work motivation has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and the work environment has a positive and significant effect on employee performance. High work motivation, good work discipline, and a conducive work environment can improve employee performance optimally.
The Influence of Work Discipline and Work Environment on Job Satisfaction of Operational Employees of CV. Manunggal Jaya Abadi Wulandari, Puput; Santoso, Bowo
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.401

Abstract

Job satisfaction is a crucial factor in achieving company goals and maintaining competitiveness. Problems related to work discipline and less than less-than-optimal work environment can negatively affect employee job satisfaction, which ultimately affects company productivity and performance. The purpose of this study was to analyze the effect of work discipline and work environment on the job satisfaction of operational employees of CV. Manunggal Jaya Abadi. This study uses a quantitative approach. Data were collected by distributing questionnaires to 55 operational employees of CV. Manunggal Jaya Abadi uses saturated sampling techniques. Data analysis techniques were carried out using the Partial Least Square (PLS) method. The findings in this study indicate that work discipline and work environment contribute to the job satisfaction of operational employees of CV. Manunggal Jaya Abadi.
DIGITAL MARKETING STRATEGY, BRANDING IN INCREASING TRUST AND SALES AT PT AGRODANA FUTURES Arrum Mawarni; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.798

Abstract

This study aims to explore in depth the implementation of digital marketing and branding strategiesin building trust and increasing sales within financial service companies, particularly at PT Agrodana Futures. The research was conducted using an internship based practical method over a four month period, during which the researcher was directly involved in the planning, execution, and evaluation of the company's marketing activities, especially those based on digital platforms. Observation indicates that PT Agrodana Futures employs digital marketing strategies by using social media platforms (Instagram and YouTube) its official website, and regularly held educational. webinars to deliver market information, investment education, and to strengthen its image as a legal and professional company. The branding strategy is reinforced through consistent visual identity and emphasis on the official regulations that oversee the company, such as BAPPEBTI and the Jakarta Futures Exchange. The success of this strategy is reflected in increased participation in digital activities, greater public trust as evidenced by feedback and digital interaction and a rise in the number of new customer accounts during the internship period. This study concludes that the synergy between education based digital marketing strategies and credibility oriented branding has a significant impact on customer perceptions and decision making. This research provides practical contributions for financial service companies seeking to build trust amidst competition and the dynamics of the digital industry.
MORNING BRIEFING AS AN INTERNAL COMMUNICATION STRATEGY TO IMPROVE EMPLOYEE PRODUCTIVITY AND PERFORMANCE AT PT. AGRODANA FUTURES Natasya Novela Ananda Putri; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.799

Abstract

This study examines the role of Morning briefing as an internal communication strategy to enhance employee productivity and performance at PT. Agrodana Futures. Effective communication serves as a key element in building coordination, task comprehension, and work motivation. The research employed a descriptive qualitative method with a field study approach, including problem identification, literature review, field observation, activity documentation, data collection, and conclusion. The results indicate that regular morning briefings significantly contribute to faster decision-making, stronger team collaboration, and improved work efficiency. These findings affirm that Morning briefing functions as a strategic medium capable of comprehensively boosting employee performance. Therefore, it is recommended that the briefing format be further developed to become more interactive and goal-oriented to maximize its effectiveness.
THE ROLE OF COMMISSION AS A DRIVING FACTOR FOR EMPLOYEE MOTIVATION IN SEEKING CUSTOMERS TO ACHIEVE CLOSING AT PT AGRODANA FUTURES I Made Pratama Sujana Putra; Bowo Santoso
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.836

Abstract

This study aims to directly understand how the role of commission as a motivating factor for employees in finding customers to achieve closing at PT. Agrodana Futures. The commission system implemented by the company is not only given once at the time of closing or opening a customer account but is also given repeatedly every time a customer makes a transaction activity. The method used in this study is descriptive qualitative with data collection techniques through direct observation and documentation during the internship period. The results of the study indicate that the commission system provides a significant boost to employee enthusiasm and work motivation, especially in prospecting and follow-up activities for prospective customers. Employees who have active customers and receive regular commissions tend to show more stable performance and high initiative in maintaining relationships with customers. The commission also creates a competitive and collaborative work atmosphere through activities such as morning briefings and monthly top commission distribution. However, challenges remain, such as customers who do not understand the risks and mechanisms in futures trading and require an educational approach and personal communication from employees. Therefore, company support in the form of training and provision of educational materials is needed to maintain the sustainability of the commission system and customer loyalty.
The Influence of Work Motivation, Work Discipline, and Work Environment on the Performance of Employees in the Production Division of UD. Suwarlandono Art Nirmalasari, Nirmalasari; Santoso, Bowo
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.400

Abstract

The era of globalization demands companies to boost competitiveness by optimizing human resources. Employee performance is a key factor in achieving organizational goals, influenced by work motivation, work discipline, and work environment. This study aims to analyze the effect of work motivation, work discipline, and work environment on the performance of employees in the production department of UD. Suwarlandono Art. The research method uses a quantitative approach with Partial Least Squares (PLS) analysis. The population in this study was 50 employees in the production department of UD. Suwarlandono Art, which was also used as a sample with a saturated sampling technique. The results of the study indicate that work motivation has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and the work environment has a positive and significant effect on employee performance. High work motivation, good work discipline, and a conducive work environment can improve employee performance optimally.
Peran Kepuasan Kerja dalam Memediasi Hubungan Job Insecurity dan Komitmen Organisasi terhadap Turnover Intention Ratu, Zeny Amanda Eman; Santoso, Bowo
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.809

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh job insecurity dan komitmen organisasi terhadap turnover intention, dengan kepuasan kerja sebagai variabel mediasi pada karyawan kontrak PT Swabina Gatra Gresik. Pendekatan penelitian yang digunakan adalah kuantitatif, dengan pengukuran variabel melalui skala interval dan skala sikap yang diukur menggunakan skala Likert. Sampel dipilih secara sengaja (purposive) berdasarkan kriteria tertentu yang relevan dengan tujuan penelitian., yang melibatkan 95 responden. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) menggunakan bantuan perangkat lunak Partial Least Square (PLS). Hasil analisis menunjukkan bahwa job insecurity berpengaruh positif terhadap turnover intention. Sebaliknya, komitmen organisasi tidak menunjukkan pengaruh yang signifikan terhadap turnover intention. Selain itu, kepuasan kerja terbukti berperan sebagai variabel mediasi dalam hubungan antara job insecurity dan komitmen organisasi terhadap turnover intention.
Pengaruh Motivasi, Disiplin dan Lingkungan Kerja terhadap Kinerja Karyawan CV Nusantara Garment Surabaya Santoso, Bowo; Anggraini, Tania Bella
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.5900

Abstract

This research was conducted to examine the correlation between motivation, work discipline, and work environment and their impact on employee performance in the sewing division of CV Nusantara Garment Surabaya. Data collection methodology employed in-depth interview techniques and distribution of research instruments via Likert-scale ordinal questionnaires, engaging 40 respondents within the specified work unit. This study employs saturated sampling technique as a sample selection procedure, with data processing utilizing Partial Least Square (PLS) and Structural Equation Modeling (SEM) methodologies. Research findings reveal a significant and positively correlated relationship between motivation, work discipline, and workplace environmental characteristics impacting employee performance at the stitching division of CV Nusantara Garment Surabaya.
The Influences of Work Environment and Burnout on the Job Satisfaction of Transjatim Bus Operational Crew Corridor 5 Surabaya - Bangkalan Route Zulkarnain, Farhan Nauval; Santoso, Bowo; Dewanti, Mentari Clara
Golden Ratio of Human Resource Management Vol. 6 No. 1 (2026): August - February
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v6i1.1628

Abstract

This study aims to analyze the influence of work environment and burnout on job satisfaction among operational crew members of Transjatim Bus Corridor 5, which serves the Surabaya–Bangkalan route. The research employed a quantitative approach using a survey method with a structured questionnaire distributed to 40 respondents, consisting of drivers and attendants. The sampling technique used was saturated sampling, ensuring that all members of the population were included. Data analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) Version 4. The findings reveal that the work environment has a positive and significant effect on job satisfaction, while burnout has a negative and significant effect. This indicates that better workplace conditions, such as supportive facilities, harmonious coworker relationships, and sufficient rest areas, contribute to higher job satisfaction levels among crew members. Conversely, high levels of burnout, including mental and emotional exhaustion, reduced motivation, and increased interpersonal conflict, significantly reduce job satisfaction. The study highlights contextual challenges faced by the operational crew, such as tight bus schedules, limited rest time, overcrowded vehicles, and cultural differences between Surabaya and Bangkalan-based personnel. These challenges contribute to emotional fatigue and workplace stress, reinforcing the negative impact of burnout on employee satisfaction. The study emphasizes the need for managerial interventions to enhance the quality of the work environment and implement burnout mitigation strategies. The results provide important implications for public transportation management, especially in intercity routes, suggesting that improving the work environment and addressing burnout are critical for sustaining job satisfaction and service quality.