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Language Styles Used in English Commercial Product and Educational Advertisements on Internet Saputri, Yuli Elyanur; Barus, Jumat; Muna, Hayatul
Itqan: Jurnal Ilmu-ilmu Kependidikan Vol. 13 No. 1 (2022): Itqan: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.709 KB) | DOI: 10.47766/itqan.v13i1.451

Abstract

This research aims to analyze the kinds of language styles used in English Commercial Products and Educational Advertisements on the internet. This research used a qualitative descriptive technique by collecting fifteen English Commercial Products and five Educational Advertisements from the internet and using them as documentation. Data analysis techniques used are data condensation, data display, and drawing conclusion/verification. As the results of this research, the researcher found six language styles used in commercial product advertisements: spokesperson, problem solution, demonstration, a slice of life, comparison, and combination of problem solution and comparison style; and three language styles used in the educational advertisement: hard sell, soft sell, and straightforward style.
Manajemen Humas untuk Meningkatkan Animo Masyarakat terhadap Pesantren Modern Ummul Qura Kabupaten Bireuen Annabila, Cut Ila; Yusrianti, Susi; Barus, Jumat
Itqan: Jurnal Ilmu-ilmu Kependidikan Vol. 15 No. 2 (2024): Itqan: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/itqan.v15i2.3142

Abstract

This study aims to deeply understand the role of optimizing PR management in building public interest in Ummul Qura Modern Islamic Boarding School in Bireuen Regency. Using a qualitative approach and descriptive method, this study involved informants selected by purposive sampling, including principals, teachers, and PR staff, who have knowledge and experience related to PR program management in pesantren. Data were collected through semi-structured interviews, participant observation, and documentation studies, which were then thematically analysed to find relevant patterns. The results showed that the optimization of PR management at Ummul Qura Modern Islamic Boarding School succeeded in increasing public interest through the implementation of effective communication strategies and the use of digital media. The active involvement of the community in pesantren activities, as well as data-based evaluation of PR programs, also contribute to the positive image of the institution. The increase in the number of students from 180 to 222 in the last two years is an indicator of the success of the strategy implemented. Based on these findings, this study recommends that Ummul Qura Modern Pesantren continue to develop training for PR staff in the use of technology and digital media. In addition, it is important to strengthen community involvement in social activities and implement continuous evaluation to improve the effectiveness of PR programs. Thus, the pesantren can continue to adapt to local needs and strengthen its position as a relevant and responsive educational institution in the modern era.
Analisis Dampak Game Online Dalam Pembentukan Karakter Siswa MIN 3 Kota Lhokseumawe Haliza Ritonga; Barus, Jumat; Ma'awiyah, Aisyah
Jurnal keilmuan dan Kependidikan dasar Vol 17 No 2 (2025): Desember 2025
Publisher : Program Studi Pendidikan Guru Madrasah Ibtidaiyah Fakultas Tarbiyah dan Keguruan Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/primary.v17i2.12010

Abstract

This study aimed to analyze the effect of online games on students’ character development at MIN 3 Lhokseumawe. The research employed quantitative causal-correlational research. The population consisted of all fifth and sixth grade students at MIN 3 Lhokseumawe, totaling 124 students. The sample was selected through purposive sampling based on the criterion of students who actively played online games, resulting in 30 students as research participants. Data were collected using a questionnaire that measured the intensity of online game usage and students’ character dimensions, including religious character, tolerance, discipline, creativity, and reading interest. The data were analyzed using descriptive statistics, prerequisite tests, and simple linear regression with the assistance of SPSS version 21. The results indicated that online games had a significant effect on students’ character development. This was evidenced by the value of tcount being higher than ttable (8.108 > 2.045) and a significance value of 0.000 < 0.05. The coefficient of determination showed that online games contributed 70.1% to the variation in students’ character development. The findings suggested that high intensity of online game playing tended to be associated with less positive character development, particularly in terms of religiosity, tolerance, discipline, creativity, and reading interest. Therefore, this study highlights the importance of monitoring and managing online game usage as part of efforts to strengthen character education in the digital era, particularly at the Islamic elementary school level.