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All Journal Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM MIQOT: Jurnal Ilmu-ilmu Keislaman Language Literacy: Journal of Linguistics, Literature, and Language Teaching Indonesian Journal of Islamic Educational Management Pendas : Jurnah Ilmiah Pendidikan Dasar Edukasi Islami: Jurnal Pendidikan Islam Primary : Jurnal Keilmuan dan Kependidikan Dasar Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam Journal for Lesson and Learning Studies Genderang Asa: Journal of Primary Education Journal of English Language Teaching, Linguistics and Literature (JETLEE) ITQAN: Jurnal Ilmu-ilmu Kependidikan Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika
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Institut Agama Islam Negeri Lhokseumawe
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Manajemen Humas untuk Meningkatkan Animo Masyarakat terhadap Pesantren Modern Ummul Qura Kabupaten Bireuen Cut Ila Annabila; Susi Yusrianti; Jumat Barus
Itqan: Jurnal Ilmu-ilmu Kependidikan Vol. 15 No. 2 (2024): Itqan: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/itqan.v15i2.3142

Abstract

This study aims to deeply understand the role of optimizing PR management in building public interest in Ummul Qura Modern Islamic Boarding School in Bireuen Regency. Using a qualitative approach and descriptive method, this study involved informants selected by purposive sampling, including principals, teachers, and PR staff, who have knowledge and experience related to PR program management in pesantren. Data were collected through semi-structured interviews, participant observation, and documentation studies, which were then thematically analysed to find relevant patterns. The results showed that the optimization of PR management at Ummul Qura Modern Islamic Boarding School succeeded in increasing public interest through the implementation of effective communication strategies and the use of digital media. The active involvement of the community in pesantren activities, as well as data-based evaluation of PR programs, also contribute to the positive image of the institution. The increase in the number of students from 180 to 222 in the last two years is an indicator of the success of the strategy implemented. Based on these findings, this study recommends that Ummul Qura Modern Pesantren continue to develop training for PR staff in the use of technology and digital media. In addition, it is important to strengthen community involvement in social activities and implement continuous evaluation to improve the effectiveness of PR programs. Thus, the pesantren can continue to adapt to local needs and strengthen its position as a relevant and responsive educational institution in the modern era.
Co-Authors AA Sudharmawan, AA al-Kataruni, Abdullah Abdul Bashid Muhamad al-Barid Almuhajir Almuhajir Amrin Saragih Annabila, Cut Ila Cut Ila Annabila Fachry Abda El Rahman Firdha Dwi Apriani Haliza Ritonga Husaini Husaini Husaini Ja'far Ja'far Liliana Ma'awiyah, Aisyah Maulina Maya Safitri Maya Safitri Mulyadi Mulyadi Muna, Hayatul Ninda Safitri Noor, Umar Muhammad Nurhayati Nurhayati Regita Keumala Sabty Robert Sibarani, Robert Sambul Bahri Saputri, Yuli Elyanur Susi Yusrianti Susi Yusrianti, Susi Syamsiar, Syamsiar Zulfikar Ali Buto