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All Journal Masyarakat, Kebudayaan dan Politik Jurnal Studi Komunikasi Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Jurnal Representamen Jurnal Profetik The Journal of Society and Media Mediakom : Jurnal Ilmu Komunikasi INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Society
Henri Subiakto
Universitas Airlangga
Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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PENGGUNAAN INTERNET DAN BUDAYA POPULER DALAM KAMPANYE POLITIK DI INDONESIA Subiakto, Henri; Ida, Rachmah
Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Vol 7, No 2 (2016): Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan
Publisher : Kementerian Komunikasi dan Informatika R.I.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.377 KB) | DOI: 10.17933/mti.v7i2.92

Abstract

Kemunculan internet di era digital juga dimanfaatkan oleh politisi untuk melakukan kampanye model baru. Di masa paska era rejim Orde Baru, kehadiran media internet menjadi alternatif baru cara berkampanye. Ditambah lagi dengan popularitas media dan budaya popular yang lebih memudahkan politisi untuk meraih suara para konstituennya menjadi medium baru bagi politisi melakukan kampanye politik. Penelitian ini bertujuan untuk melihat penggunaan internet dan budaya popular yang digunakan oleh politisi Indonesia untuk mempengaruhi sikap dan opini publik di tanah air. Bagaimana cara-cara politisi ini memperngaruhi konstituennya dan model-model kampanye apa saja yang digunakan dan bagaimana budaya popular dipakai untuk menarik massa adalah masalah-masalah yang dikaji dalam penelitian ini.Dengan menggunakan metode analisis tekstual, penelitian ini mengkaji 10 politisi nasional dan daerah yang menggunakan internet dan konvergensi media untuk kampanye politiknya selama tahun 2014 dan 2015. Lima politisi nasional dan lima politisi daerah dipakai sebagai sampel untuk analisis penelitian ini. Hasil penelitian ini menunjukkan bahwa politisi menempatkan dirinya sebagai selebritas politik dengan menampilkan dirinya sebagai pemain utama atau pemeran tunggal dalam berbagai model budaya atau tayangan visual dan audio visual yang diproduksinya. Kesemua politisi yang diteliti menggunakan berbagai macam model kampanye, dan memanfaatkan internet mulai dari media sosial dan blog-blog pribadi yang kesemuanya diisi penuh dengan berbagai pesan politik mereka dan kampanye untuk meraih massa terbanyak.
CENTRALISTIC REFORM: A CRITICAL DISCOURSE ANALYSIS OF TAX REFORM CAMPAIGN IN THE DIRECTORATE GENERAL OF TAXES Tri Juniati Andayani; Ratih Puspa; Henri Subiakto
Profetik: Jurnal Komunikasi Vol 14, No 2 (2021)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i2.2132

Abstract

The Directorate General of Taxes (DGT) has been running a tax reform program to enable a comprehensive transformation in the taxation system to create a strong, credible, and accountable tax institution. This program enhances equitable taxation and an excellent and integrated data expansion to increase tax revenues. The discourses on tax reform are primarily promoted on DGT communication channels, including its online social media. This discourse leads to a likely impact of a partial taxation system. Thisresearch aims to analyze the discourse of tax reform on the online social media of DGT using Norman Fairclough’s Critical Discourse Analysis based on texts on online media as the primary data. It was revealed that DGT conveys messages about tax reform in three ways: tax reformation as a public communication campaign, discourse of Indonesia taxation transparency, and discourse of taxation in the Directorate General of Taxes to face the 4.0 industrial revolution. DGT conveys these three discourses according to its work scope as a state institution that constantly strives for making transformations through its programs that are carried out based on the provisions of the umbrella institutions, including the vision and mission of the President. In this case, the President’s vision and mission are inseparable from the demands of the times, international pressure, the history of the nation, and social changes in society. 
WISATA GASTRONOMI SEBAGAI DAYA TARIK PENGEMBANGAN POTENSI DAERAH KABUPATEN SIDOARJO Siska Armawati Sufa; Henri Subiakto; Meria Octavianti; Emeralda Ayu Kusuma
Mediakom : Jurnal Ilmu Komunikasi Vol 4, No 1 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2020.v4i1.2497

Abstract

Predikat “Kota UMKM Indonesia” bagi Sidoarjo yang memiliki potensi kuat dalam bidang produsen makanan dan minuman berusaha mengembangkan ekonomi kerakyatan melalui industri UMKM yang diselaraskan dengan pengembangan industri pariwisata, mampu menjadi senjata yang ampuh untuk meningkatkan jumlah wisatawan yang datang ke Sidoarjo. Wisata gastronomi menjadi strategi yang tepat dalam mengembangkan industri pariwisata di Sidoarjo. Penelitian ini menjelaskan mengenai bentuk pengembangan wisata gastronomi yang tepat untuk dilakukan di Sidoarjo, dengan menggunakan metode penelitian deskriptif kualitatif, dengan data penelitian diperoleh dari wawancara mendalam, observasi, dan studi kepustakaan. Informan penelitian ini adalah para pelaku UMKM di Sidoarjo yang tergabung dalam ASMAMINDA yaitu asosiasi yang beranggotakan produsen makanan dan munuman khas Sidoarjo. Hasil penelitian menunjukkan bahwa diperlukan sinergitas yang baik di antara para pelaku UMKM yang tergabung dalam ASMAMINDA agar wisata gastronomi dapat menarik wisatawan untuk datang ke Sidoarjo. Sinergitas harus dilakukan dalam segala aspek, mulai dari pengelolaan produk dari setiap UMKM sampai pada media promosi yang akan digunakan. Bukan hanya menjual produk kuliner, tetapi pelaku UMKM yang tergabung dalam ASMAMINDA harus mampu menciptakan nilai lebih dari hanya sekedar menjual makanan dan minuman. Seluk-beluk proses pembuatan produk makanan dan minuman dengan kesesuaiannya terhadap nilai budaya lokal Sidoarjo harus mampu dikemas menjadi sebuah produk pariwisata yang memberikan pengalaman tersendiri bagi wisatawan untuk berkunjung ke Sidoarjo. Selain itu, dukungan dari para stakeholder, terutama dinas terkait yaitu Dinas Pariwisata serta Dinas Perindustrian dan Perdagangan sangat diperlukan, tidak hanya memberdayakan para pelaku UMKM tetapi juga melakukan monitoring demi  menyukseskan pengembangan wisata gastronomi di Kabupaten Sidoarjo.
ANALISIS METODE NETNOGRAFI PADA AKTIVITAS AKUN YANG BERPERAN SEBAGAI AKTOR YANG MEMICU PERANG DI MEDIA SOSIAL Ita Nulita; Henri Subiakto; Titik Pudji Rahayu
The Journal of Society and Media Vol. 6 No. 2 (2022): Relationship between The Usage of Social Media and Society
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v6n2.p466-485

Abstract

The information generated by the hate spread of accounts on social media after the 2019 presidential election is increasingly widespread even though the political contestation has ended. The emergence of warring political accounts on social media continues to this day. This study aims to analyze accounts that act as actors who spread hate speech issues on social media, especially on Facebook and Instagram. The method used is netnography. The results of the study show that, first, there is a network of actors who control accounts on social media. Second, the discovery of groups of accounts that act as actors, namely the Counter-Government Actor Group and the Pro Actor Group. Therefore, it can be concluded that this war on social media uses an offensive pattern that is used as a way of self-defense.
SELEBGRAM POLITICIANS: VIRTUAL SELF AND POLITICAL SELF-REPRESENTATION IN THE INSTAGRAM ERA Dewi, Ratna Sari; Subiakto, Henri; Yuyun Azizah Surya
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1068

Abstract

This study investigates how a politician constructs and presents her virtual self through social media, focusing on Ananda, the elected Deputy Mayor of Banjarmasin for the 2025–2030 term. Employing a qualitative interpretative approach and virtual ethnography, this research explores strategies of self-representation, impression management, and emotional resonance in digital political communication during the 2024 regional election campaign. The analysis is grounded in dramaturgical theory and the concept of the virtual self, while also accounting for the digital cultural context that shapes symbolic interactions between politicians and the public. The findings indicate that Ananda’s self-representation on Instagram is perceived as authentic, consistent, and emotionally resonant with the digital public. The effectiveness of this strategy lies not only in an engaging and communicative online performance, but also in the alignment between her digital persona and offline presence. However, the study also affirms that political legitimacy continues to rely on structural factors such as political track record and party support. Consequently, social media is understood as a complementary arena that strengthens the affective bridge between politicians and society within the contemporary local political ecosystem.
Diffusion of artificial intelligence across Indonesia: Digital disparities, local contexts, and policy implications Aziz, Muhajir Sulthonul; Subiakto, Henri; Puspa, Ratih
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 3 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I32025.276-292

Abstract

Digital literacy across the urban–rural divide in Indonesia plays a significant role in the adoption/implementation of AI. This study attempts to investigate the principal factors behind AI introduction within a descriptive qualitative study and collaborative case study design. The current study is qualitative, using semi-structured interviews with 180 informants conducted in 36 communities from eight key islands during the period of October to December 2024. The findings indicate that rural areas lag behind urban areas in terms of infrastructure, digital literacy readiness and perceived technological complexity, whereas urban areas benefit from the vibrant ecosystems, institutional support as well as accumulation of training programs. Any vision for digital transformation should be joined up and include increased infrastructure investment, investment in community based digital literacy programs as well as development of AI applications that are locally relevant and culturally sensitive. These results elaborate on the Diffusion of Innovations Theory as articulated by Rogers, showing how infrastructural and sociocultural contexts interact in the adoption of technology, while also offering new perspectives for policy and practice in contrasting low and middle-income contexts.
Intercultural Articulation and the Production of Symbolic Capital: The Cheng Yu Column in Indonesian Media Discourse Widhiandono, Doan; Subiakto, Henri; Sugihartati, Rahma
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how the Cheng Yu column in Harian Disway operates as an arena for the production of symbolic capital through the intercultural articulation of Chinese cultural values in representing Indonesian public figures. Drawing on Pierre Bourdieu’s theory of symbolic capital, intercultural communication theory, and Norman Fairclough’s critical discourse analysis, the research investigates both institutional strategy and discursive practice behind the column’s production. The analysis is based primarily on qualitative data obtained through an in-depth interview with the newspaper’s Chief Executive Officer, complemented by a close reading of selected column texts. The findings demonstrate that the column functions not merely as a cultural literacy feature but as a structured mechanism of symbolic production within the media field. By associating classical Chinese idioms (cheng yu) with contemporary political leaders, corporate figures, and cultural personalities, the column symbolically elevates these individuals through culturally loaded moral narratives. In this process, traditional Chinese philosophical values—such as wisdom, perseverance, and ethical leadership—are strategically mobilized to frame public figures within a discourse of virtue and prestige. Furthermore, the study finds that the symbolic capital generated through such intercultural representation is not purely cultural. It is convertible into relational and economic capital through strengthened networks, audience engagement, and brand differentiation in a competitive media market. The column thus illustrates how cultural knowledge can be strategically deployed as a resource in media institutions. By situating the Cheng Yu column within the broader dynamics of symbolic exchange, this study contributes to media and intercultural communication scholarship. It conceptualizes the media not only as a channel of information but also as a field of symbolic governance where cultural narratives, institutional interests, and market considerations intersect. Keywords: symbolic capital; intercultural communication; Bourdieu
Tindakan Komunikasi Karyawan Muslim di Institusi Katolik di Indonesia: Sebuah Studi tentang Makna Pesan dalam Budaya Organisasi Yuli Nugraheni; Henri Subiakto; Santi Isnaini
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.834

Abstract

The study focuses on communication actions and organizational culture that prioritize the meaning of organizational members whose values differ from those of their organization. The study aims to describe the communication actions of Muslim employees due to the meaning of messages in organizational culture in Indonesian Catholic institutions. Using a qualitative approach, an interpretive paradigm, and a phenomenological method. Data collection techniques through interviews and observations. The study's subjects were Muslim employees at four Catholic universities in East Java who met the criteria. The data analysis technique followed the Moustakas sequence. The study's findings on the communication actions of Muslim employees in Catholic institutions are reflected in interactional communication, with adjustments to communicants. Contextual communication actions through the willingness to position themselves, listen, and understand the cultural context. Improvisational communication actions through communication styles with an emotional, flexible, open, and gimmick approach. Episodic communication actions through the participation of Muslim employees in retreat, recollection, and patron day activities. Virtually no previous research has used the model of organizational culture and organizational communication as a cultural performance to examine the experience of multireligious religiosity in religious organizations in the Indonesian context. This research also interprets it using a functional-performative integration framework. This study offers a multidisciplinary approach that bridges organizational culture theory, organizational communication theory, and religious studies—a practice rarely employed in studies of organizational communication in multireligious contexts in Indonesia.
The ‘green island’ imaginary: media framing of Bali’s energy policy Febriani, Nufian; Subiakto, Henri; Wahyudi, Irfan; Avicenna, Fitria
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11380

Abstract

This study examined how the mass media depict the transition to renewable energy in Bali through the cultural imagination of the ‘green island’. Using a critical case study approach, this study combines media content analysis, interviews with journalists, policymakers, and community leaders, as well as a review of energy policies implemented between 2019 and 2024. The results show that state and corporate actors strategically adopt local cultural values, such as Tri Hita Karana, to legitimise energy policies. On the other hand, forms of community resistance rooted in customary and spiritual claims gain visibility but have limited political effectiveness because they are integrated into the dominant media narrative. The results of the study show that the ‘green island’ imagination functions as a symbolic mechanism that prioritises tourism-oriented development and political legitimacy over substantial community participation in Bali's energy governance.
Co-Authors Avicenna, Fitria Aziz, Muhajir Sulthonul Emeralda Ayu Kusuma Febriani, Nufian Irfan Wahyudi Isnaini, Santi Ita Nulita Meria Octavianti Rachmah Ida Ratih Puspa Ratih Puspa Ratna Sari Dewi Siska Armawati Sufa Sugihartati, Rahma Titik Pudji Rahayu Tri Juniati Andayani Widhiandono, Doan Yuli Nugraheni Yuyun Azizah Surya