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All Journal Jurnal Ilmu Komunikasi Jurnal Dakwah Risalah MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan El Madani: Jurnal Dakwah dan Komunikasi Islam Marcommers : Jurnal Marketing Communication and Advertising Brand Communication Mahardika Adiwidia
Nurhayani Saragih
Universitas Paramadina, Jakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Mahardika Adiwidia

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Opini Publik Terhadap Kebijakan Pemerintah Mengenai Pemusnahan Pakaian Bekas Impor: Analisis Isi Kuantitatif Kolom Komentar Instagram Maulidia, Shafira Sekar; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.1545

Abstract

The goal of this study is to examine the public's positive, negative, and neutral reactions to the March 27, 2023, post "Minister of Trade Will Destroy Imported Used Clothes" on Instagram @jktinfo. This study employs positivism as a paradigm and quantitative content analysis as a research method. We analyze the content of messages or texts per comment and conceptualize it using public opinion as the unit of analysis. This study had a population of 2,257, and the sample included 339 comments. Data collection techniques rely on random sampling. Additionally, intercoders with Hostly formulas test the data for validity and reliability.The results showed positive opinions of 63 (19 persen of comments) that supported the policies of the Minister of Trade, negative opinion categories of 263 (77 persen of comments) that rejected and did not support, and neutral opinions that received frequency results of 13 (4 persen of comments) that were impartial to any party. The study identified five sub-dimensions of language style: irony, cynicism, sarcasm, satire, and innuendo. Cynicism in negative opinions emerged as the most popular sub-dimension of language style, garnering up to 92 comments, indicating the public's rejection and disapproval of the Ministry of Trade's policy to destroy imported used clothes.
Pola Komunikasi dan Manajemen Creative Agency dalam Penanganan Proyek Branding pada periode Work From Home Anggraeni, Fitrie; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

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PT Kejora Cipta Kreasi merupakan salah satu Agensi kreatif di Indonesia yang memiliki berbagai divisi di dalamnya, salah satunya divisi design. Tujuan penelitian ini untuk mengetahui Pola Komunikasi dalam menjalankan project dengan fungsi manajemen POAC (Planning, Organizing, Actuating, Controlling) pada divisi Design PT Kejora Cipta Kreasi. Penelitian ini menggunakan paradigma konstruktivisme dengan metode deskriptif kualitatif. Teknik pengumpulan data dalam penelitian ini menggunakan wawancara mendalam dengan 8 narasumber terbagi dalam dua tim yaitu Tim 1 dan Tim 2. Hasil penelitian menunjukan pola komunikasi kedua tim yaitu pola semua arah dilihat dari cara berkomunikasi, interaksi antar anggota dan cara kerja tim menunjukan komunikasi ke segala arah tanpa adanya batasan pengiriman atau penerimaan informasi. Fungsi manajemen dijalankan mulai dari perencanaan timeline hingga pendistribusian informasi oleh project manager, pengorganisasi dalam pembagian tugas oleh Project Manager, pelaksanaan antara anggota tim dan pemberian motivasi kerja oleh Project Manager serta Pengawasan dilakukan Project Manager secara berkala. Faktor penghambat berupa Hambatan teknis seperti kendala jaringan, hambatan semantik berupa kesalahan penafsiran sebuah kata dan hambatan manusiawi berupa prasangka. 4 faktor pendukung berupa keterbukaan, empati, sikap saling dukung dan kesamaan.
Kampanye Digital di Marketplace: Studi Resepsi Followers Akun Tokopedia di Instagram Hamidah, Riqqah; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 4 No. 2 (2025): Jurnal Mahardika Adiwidia
Publisher : Magister of Communication Science, Sahid University Jakarta.

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Abstract

This study aims to examine audience reception of the "Kejutan Belanja Untung" promotional campaign posted by the @tokopedia Instagram account during the 2022 period. The analysis draws on Stuart Hall’s encoding/decoding reception theory and considers four key consumer psychological factors: motivation, perception, learning, and attitude. Employing a constructivist paradigm, the study uses a descriptive qualitative approach with a reception analysis method. Data validity was ensured through source triangulation, and data were collected through in-depth interviews with seven informants who follow the @tokopedia Instagram account. The findings indicate that all seven informants exhibited a dominant-hegemonic reading in terms of motivation and attitude. However, their perception and learning responses varied, with some aligning with the dominant-hegemonic position and others reflecting an oppositional reading.
Co-Authors Ali, Moh. Nor Shahizan Andika, Dicky Anggraeni, Fitrie Ellys Lestari Pambayun Fauzi Nur Iman Gadis Octory Hamidah, Riqqah Kadri, Wahab Nur Leila Mona Ganiem Mansur, Suraya Maulidia, Shafira Sekar Ningrum, Desy Ayu Rossa, Ave Samantha, Anastasya Dea Santa Lorita Sri Hartono, Sri Sugiar, Dadan Suprianto, Toto Suraya Suraya Suraya Theresia, Yohana Wahyudi, Sophan