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All Journal Jurnal Pariwisata Pesona JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) International Journal of Economics, Business and Accounting Research (IJEBAR) E-JRM JBIMA: Jurnal Pengabdian kepada Masyarakat
Siti Asiyah
FEB Universitas Islam Malang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Brand Ambassador, Brand Image Dan Brand Awareness Terhadap Minat Beli Konsumen Tokopedia (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018) Juanda Chrystantor; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to identify and evaluate the brand ambassadors, brand awareness, and brand image that simultaneously and in part impact Tokopedia customers' desire to purchase products. Buying interest is the dependent variable being measured, whereas brand ambassador, brand image, and brand awareness are the independent variables. Quantitative research using a descriptive methodology was used in this study. From the outset to the creation of the study design, the quantitative research method's specifications are systematic, well-planned, and clearly defined. The SPSS application was used to manage the data using multiple linear regression analysis. The information used includes both primary and secondary data that were gathered through surveys, interviews, and both direct and indirect observations. Since the sample size for this study is unclear, the Maholtra calculation with information on 15 indicators multiplied by 5 results in 75. Data processing revealed that the variables of brand ambassador, brand image, and brand awareness were present simultaneously and in part. Keyword: Purchase intention, Brand ambassador, Brand image, and Brand awarness. 
Analisis Pengaruh Price Discount, Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Produk Brand Jims Honey Cheesa Imaniar; Siti Asiyah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain Price Discounts, Online Customer Reviews and Online Customer Ratings on Purchasing Decisions (Case Study of Jims Honey Consumers). This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Maholtra with the calculation results of 65 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variable Price Discount (X1), Online Customer Review (X2), and Customer Rating (X3), have a significant effect simultaneously on Purchase Decision (Y). And there is a partial effect between Price Discount (X1) on purchasing decisions, Online Customer Review (X2) has an effect on purchasing decisions, and Online Customer Rating (X3) has an effect on purchasing decision. Keywords: Price Discount, Online Customer Review, Customer Rating, Purchase Decision 
Pengaruh Budaya Organisasi, Employee Engagement Dan Organizational Citizenship Behavior Terhadap Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil (DISPENDUKCAPIL) Kota Malang Laila Dian Maslina; Siti Asiyah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and analyze the influence of organizational culture, employee engagement and organizational citizenship behavior. The sample used in this study was 78 respondents using the saturated sample technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and partial hypothesis (Test t). The results of this study indicate that simultaneously the variables of organizational culture, employee engagement and organizational citizenship behavior have a positive and significant effect on the performance of employees of the Malang City Population and Civil Registration Office. Meanwhile, partially (t test) organizational culture variable has a positive and significant effect on employee performance, employee engagement variable has no significant effect on employee performance and organizational citizenship behavior variable has a positive and significant effect on employee performance at the Department of Population and Civil Registration of Malang City. Keywords : Organizational Culture, Employee Engagement, Organizational Citizenship Behavior and Employee Perfomance 
Pengaruh Gaya Hidup, e-WOM, Dan Cashless Society Terhadap Keputusan Dalam Penggunaan Sistem Pembayaran QRIS (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Angkatan 2019 Universitas Islam Malang) Fina Athiyatur Rohmaniyah; Siti Asiyah; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Changes in the economic field can be felt in that financial activities are carried out more easily and instantly, thereby saving time and effort. The purpose of this study was to determine and analyze the influence of Lifestyle, Cashless Society, and e-WOM simultaneously on the decision to use the Indonesian Standard Quick Response Code payment system. The population in this study were students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019 who had used QRIS among students of the Islamic University of Malang. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 60 respondents and using the SPSS analysis tool. The results showed that partially Lifestyle and Cashless Society had a significant effect on the decision to use the Quick Response Code Indonesia Standard payment system, while electronic word of mouth had no significant effect on the decision to use the Quick Response Code Indonesia Standard payment system. Simultaneously Lifestyle, Cashless Society, and e-WOM have a significant effect on the decision to use the Quick Response Code Indonesia Standard payment system. Keywords: Lifestyle, Cashless Society, e-WOM, Consumer Decisions
Pengaruh Komunikasi, Kerjasama Tim Dan Gaya Kepemimpinan Terhadap Kinerja Perangkat Desa (Studi Kasus Pada Kantor Desa Negororejo, Kecamatan Lumbang, Kabupaten Probolinggo) Ida Ristianah; Siti Asiyah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out, test, and explain the effect of communication, teamwork, and leadership style on the performance of village officals, this research is a type of quantitive research the mothod used is multiple linear analysis. The sampling technique for all village officals totalling 44 samples. To solve the problem this study using SPSS with the help of validity test, reliability test, normality test, multicollineritas test, multiple lener analysis, heteroscedaksity test, f test dan t test. The result of this study indicate that simultaneesously the variable of communication, teamwork, and leadership stayle have a significant effect on the performance of village officials, and there is a partial influence between the influence of communication, teamwork, and leadership style. Keyword : Comuniccation (X1), Teamwork (X2), and Leadership style (X3) on employe performance (Y) 
Co-Authors Abdul Awwal Abdullah Syakur Novianto Achmad Yanu Aliffianto Afi Rachmat Slamet Alfian Budi Primanto Andi Agung Prawiro Anisa Putri Darvanti Arini Fitria Mustapita Baiq Handayani Rinuastuti Bella Zakila Budi Wahono Cheesa Imaniar Endang Rahmawati Fina Athiyatur Rohmaniyah Haris Rizqi Pratama HENDRA DHARMAWAN Ida Ristianah Innayah Juanda Chrystantor Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoirul Anam Laila Dian Maslina Meitria Syahadatina Noor Miftakhul Nurjanah Mutiara Octa Nila Kusumawati Pardiman - Rahmawati Rahmawati Ratna Tri Hardaningtyas Ririz Della Nur Aini Shinta Amalia Putri Fauzia Silvia Ayu Wulandari Sri Wahyuni