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All Journal STRATEGIC Journal of Business Management Education (JBME) Almana : Jurnal Manajemen dan Bisnis IJEEM - Indonesian Journal of Environmental Education and Management Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Online Learning in Educational Research Journal of Islamic Economics and Business Jurnal Abmas
Bambang Widjajanta
Universitas Pendidikan Indonesia
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Digital Marketing for Startup: A Systematic Literature Review Ni Putu Nurwita Pratami Wijaya; Vanessa Gaffar; Bambang Widjajanta; Denny Andriana; Dwinto Martri Aji Buana; Rennyta Yusiana
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.48971

Abstract

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.
Digital Social Support Does Not Enhance Eudaimonic Well-Being in Fashion Brand e-WOM Communities: Evidence from Three-Year Digital Trace Data Mohamad Reza Nurpratama; Vanessa Gaffar; Bambang Widjajanta; Lisnawati Lisnawati; Rini Larasati Irawan
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3005

Abstract

This study examines whether digital social support (DSS) in fashion brand electronic word-of-mouth (e-WOM) communities influences consumers’ eudaimonic well-being (EWB). Grounded in Self-Determination Theory and Social Support Theory, the study positions meaning orientation (MO) as a mediator and online toxicity (OT) as a moderator. Digital trace data from 400 active consumers comprising 20,134 comments across three platforms (YouTube, Reddit, and X/Twitter) over the period January 2023–December 2025 were analyzed using SEM-PLS (SmartPLS). Results indicate that DSS does not significantly affect EWB either directly or through MO. The moderating effect of online toxicity is also non-significant. These findings suggest that social support within fast fashion consumption spaces does not automatically translate into meaningful psychological well-being. This study contributes by identifying a boundary condition in the digital social support and well-being literature within commercial contexts.
Co-Authors Agus Rahayu Ahim Surachim Andriana, Denny Astrid Deandra Zafira Dian Herdiana Utama Dwinto Martri Aji Buana Ery Adam Primaskara Fajar Gumelar Maulana Ferany Nur Amalia Andini Fitria Ashafira Girang Razati, Girang Lili Adi Wibowo Lisnawati Lisnawati Lisnawati Lisnawati Masharyono Masharyono Mazaya Izzatur Rahim Mohamad Reza Nurpratama Neng Susi Susilawati Sugiana Ni Putu Nurwita Pratami Wijaya Nuryanti, B Lena Puspo Dewi Dirgantari Raden Dian Herdiana Utama Ratih Hurriyati Rennyta Yusiana Rini Larasati Irawan Sulastri, S Vanessa Gaffar Vanessa Gaffar vina listiani fitri Yusuf Murtadlo