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Mengukur Nilai Sosial Program Urban Farming: Studi SROI Pada Buruan SAE di Arcamanik Cintha Ayunandha Pratama Nugraha; Nanda Ravenska; Putri Wulandari Atur Rejeki; Cintantya Andhita Dara Kirana
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3034

This study aims to measure the social, economic, and environmental impacts of the Buruan SAE (Healthy, Natural, Economical) program implemented in Arcamanik District, Bandung City. The Buruan SAE program is designed to improve urban food security by promoting healthy and economical organic-based urban agriculture. This study used a mixed methods approach, combining qualitative and quantitative methods to provide a more comprehensive picture of the program's social impacts. Data were collected through interviews, observations, and documentation conducted with community groups directly involved in the program. This method allowed researchers to explore community perceptions and experiences regarding the benefits they received from the program, as well as the challenges they faced in its implementation. In addition, the economic impact was measured by calculating the Social Return on Investment (SROI) Ratio, which provides an overview of the value of social benefits generated from each unit of investment spent. The results showed that the Buruan SAE program generated an SROI ratio of 3.73:1, meaning that every Rp 1 of social investment spent generated Rp 3.73 in social, economic, and environmental benefits. This demonstrates that the program is not only effective in improving community food security but also has a positive impact on improving the local economy and a healthier environment. Overall, this study concludes that the Buruan SAE program is effective in providing significant benefits, both socially, economically, and environmentally, and can be used as a model for developing sustainable urban food security. Furthermore, the Buruan SAE program also plays a significant role in strengthening social solidarity within the community. Through joint activities in urban agriculture management, the program encourages closer relationships between residents, especially within farmer groups and local communities.

EFEKTIVITAS PENERAPAN VIRAL MARKETING MELALUI INSTAGRAM DALAM PROMOSI TIC (TOURIST INFORMATION CENTER) DINAS KEBUDAYAAN DAN PARIWISATA KOTA BANDUNG Aprianti, Fanny Nur; Ravenska, Nanda; Anwar, Saekul; Pradesa, Hafid Aditya
ECONOMOS Vol 5 No 03 (2025): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v5i03.2396

Perkembangan teknologi digital mendorong media sosial menjadi instrumen penting dalam strategi pemasaran, khususnya viral marketing. Instagram sebagai platform berbasis visual dengan tingkat interaksi tinggi memiliki peranan strategis dalam penyebaran informasi pariwisata. Akan tetapi, efektivitas strategi komunikasi viral marketing pada akun Tourist Information Center (TIC) Dinas Kebudayaan dan Pariwisata Kota Bandung masih belum optimal. Hal ini tercermin dari ketidakkonsistenan unggahan, kesenjangan antara jumlah pengikut dengan tingkat interaksi, dan kurangnya konsisten terkait postingan destinasi wisata serta keterbatasan dalam pemanfaatan fitur media sosial. Penelitian ini bertujuan untuk menganalisis implementasi strategi komunikasi viral marketing pada akun Instagram TIC (Tourist Information Center) Dinas Kebudayaan dan Pariwisata Kota Bandung, mengidentifikasi faktor pendukung dan penghambat, serta menyusun rekomendasi perbaikan untuk meningkatkan efektivitas promosi pariwisata. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi aktivitas akun, dan studi dokumentasi konten digital. Informan dipilih menggunakan purposive sampling, melibatkan kepala bidang pemasaran, sub koordinator promosi dan staff bidang pemasaran serta masyarakat atau wisatawan . Validitas data diuji dengan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi viral marketing mampu meningkatkan kesadaran publik terhadap pariwisata Kota Bandung, didukung oleh popularitas media sosial, keterlibatan opinion leader, dan variasi konten visual. Namun demikian, tantangan berupa inkonsistensi unggahan, rendahnya engagement, serta pemanfaatan terbatas pada fitur interaktif masih menjadi kendala utama.

Customer Satisfaction Index (CSI) sebagai Alat Ukur Kepuasan Peserta BPJS Ketenagakerjaan Cabang Bandung Suci Gustomo, Sheva Roga; Asri, Melati Dewi; Ravenska, Nanda; Kurniawan, Iwan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2660

This study aims to measure participant satisfaction with the services provided at the Bandung Suci Branch Office of BPJS Ketenagakerjaan and to formulate recommendations for service improvement. The research employed a descriptive quantitative method, with primary data collected through questionnaires distributed to 107 participants, complemented by field observations. The analysis was conducted using the Customer Satisfaction Index (CSI) approach with five indicators of customer satisfaction proposed by Kotler and Keller, namely product quality, service quality, emotional conditions, price, and cost. The findings indicate that participant satisfaction falls into the “fairly satisfied” category, with a CSI score of 61.82%. The lowest-performing dimensions include responsiveness, cost, empathy, reliability, product quality, and assurance. These results highlight the need for improvements, particularly in service speed and efficiency. As a follow-up, the study recommends a redesigned queuing system at the branch office to enhance service effectiveness and optimize participant satisfaction.

Peran Kualitas Layanan dan Harapan Pelanggan terhadap Kepuasan melalui Nilai yang Dirasakan Siregar, Izza Nur Lathifa; Ravenska, Nanda; Fitriani , Laksmi; Tindaon, Susi Susanti
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4898

Purpose: Customer satisfaction is a critical benchmark in assessing the performance of state-owned enterprises (SOEs) as it represents public trust and long-term service sustainability. In the electricity sector, performance is measured not only by technical indicators but also by the ability to fulfill customer expectations and deliver perceived value. Methodology/Approach: The research employed a quantitative explanatory design, surveying 249 customers of PLN UP3 Bandung who had used the contact center service within the last six months, selected using purposive sampling. Data validity and reliability were tested with SPSS, while hypothesis testing and structural modeling were conducted using SEM-PLS with SmartPLS. Results/Findings: The analysis demonstrates that service quality has a strong and significant influence on perceived value and satisfaction (0.688). Customer expectations also positively affect perceived value (0.241). Moreover, perceived value mediates the influence of both variables on customer satisfaction, with a path coefficient of 0.823. These findings led to the formulation of five strategic initiatives aimed at strengthening customer interaction and improving satisfaction levels at PLN UP3 Bandung. Conclusions: The study concludes that enhancing service quality and aligning with customer expectations directly and indirectly increases satisfaction through perceived value. Strengthening perceived value contributes to customer loyalty, trust, and sustainable service delivery. Limitations: The study is limited to one PLN regional unit and a short data collection period. Contribution: This research provides practical insights for PLN in optimizing service strategies and enriches academic discussions on the mediating role of perceived value in shaping satisfaction.

Enhancing Student Financial Literacy through Collaborative Value Creation in West Java Nanda Ravenska; Sulaeman Rahman Nidar
Innovation Business Management and Accounting Journal Vol. 3 No. 2 (2024): April - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.029

Financial literacy education is essential for students as it provides a strong foundation for managing their finances in the future. This study aims to evaluate the effectiveness of creating a value process in increasing students' financial literacy and determine what components need to be optimized in OJK of West Java Province's collaboration program and their partners based on the Collaborative Value Creation (CVC) Framework. The research method used is descriptive qualitative with data collection techniques through semi-structured interviews and documentation. The collaboration by OJK of West Java Province has been effective but can be optimized to achieve transformational collaboration, which has the most significant impact on partners and the wider community. Among the five components that need to be improved are collaborative value-creation processes and the need to measure the impact of collaborative programs or activities on participants who receive financial education.

Implementing the PIECES Method in Assessing Debtor Satisfaction with SLIK at the Financial Services Authority (OJK) Office Athina Rahmah; Nanda Ravenska; Nur Imam Taufik; Caesar Octoviandy Purba
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.032

This study discusses the application of the PIECES method at the OJK Office of West Java Province for debtors named the Financial Information Service System (SLIK). The purpose of this research is to measure the extent of user satisfaction with SLIK and to apply the PIECES method in the satisfaction survey. The author uses a quantitative method by distributing questionnaires using a Likert scale with 24 questions and conducting documentation studies for data collection. The results of this study show validity with a range of values from 0.749 to 0.933, reliability with values from 0.828 to 0.914, and in the PIECES model, the Customer Satisfaction survey was conducted with 110 respondents, indicating a positive and significant impact regarding the application of the PIECES method in the debtor satisfaction survey, with a strong correlation of 93%. The average satisfaction score for SLIK using the PIECES method is 4.19 (satisfied). The findings suggest that this method is suitable for use as a tool for satisfaction surveys on a service system and yields positive results. The researcher recommends ongoing evaluation of SLIK in the form of satisfaction surveys with various methods and direct suggestion boxes as input from users for better system development.

Penguatan Kapasitas Koperasi Merah Putih Sebagai Penggerak Ekonomi Lokal Berbasis Pertanian di Desa Cikidang, Lembang Nanda Ravenska; Reni Wijayanti; Adhika Bergi Nugroho; Siti Annisa Fauziah Pasha
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/3jvt3r73

The Red-and-White Cooperative (Koperasi Merah Putih or KMP) is expected to strengthen rural economies through the collective management of local resources. This community service activity aimed to strengthen the capacity of KMP as a driver of local agricultural-based economic development in Cikidang Village, Lembang District, West Bandung Regency. The program employed educational and participatory approaches, including counseling, training, interactive discussions, and simple practical sessions. The topic covered cooperative strengthening, value-added agricultural development, and the utilization of organic waste as fertilizer. The result indicated improved participant understanding of the strategic role of cooperatives in supporting local economic development. Participants also gained insights into agricultural business opportunities and organic waste management practices that can support sustainable agriculture. These findings suggest that strengthening the capacity of KMP can contribute to promoting a more independent and sustainable local economy.

Analysis of Creativity Management in Achieving Maximum Human Resource Productivity Djunarto; Nanda Ravenska; Teni Listiani; Herty Ramayanti Sinaga; Gusti Noorlitaria Achmad
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 8 No. 2 (2026): July 2026
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v8i2.3470

Creativity management and human resource productivity are crucial pillars that determine the sustainability and competitiveness of an organization in this dynamic modern era. Balancing these two elements requires a holistic leadership approach, where decision-makers focus not only on the quantity of work output but also on the quality of innovative ideas generated. The purpose of this study is to analyze creativity management in achieving maximum human resource productivity. This research uses narrative research. This narrative is supported by secondary data sources, such as books and journals. The results of this study indicate that creativity management is no longer simply facilitating unique ideas, but rather a strategic approach to converting employees' cognitive potential into high-value output. In the context of achieving maximum human resource productivity, creativity acts as a catalyst for efficiency, problem-solving, and process innovation. To transform creativity into real productivity, management must manage three things are the work environment, flexible work design, and an appropriate reward system

Educated but Still Borrowing? Financial Literacy and Perceived Ease of Use in Shaping Generation Z's Online Loan Intention in Bandung Nedia Rahma Yusandi; Nanda Ravenska; Hafid Aditya Pradesa; Nur Imam Taufik
Innovation Business Management and Accounting Journal Vol. 5 No. 2 (2026): April - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v5i2.409

The rapid digital transformation of the financial sector in Bandung City has heightened concerns regarding the proliferation of online loan applications among tech-savvy youth. This study investigates the complex behavioral mechanisms driving Generation Z's intention to use online loans by examining the dual roles of Financial Literacy and Perceived Ease of Use. Grounded in an extended Technology Acceptance Model, this research addresses critical theoretical inconsistencies in prior literature regarding whether financial knowledge universally suppresses credit adoption. Utilizing a sequential explanatory mixed-methods design, the quantitative phase gathered data from 105 self-earning Generation Z respondents through purposive sampling, analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. This was complemented by a qualitative phase involving in-depth interviews with four key informants to contextualize the statistical outcomes.The empirical findings reveal a striking behavioral dichotomy: Financial Literacy exerts a significant negative effect on usage intention (beta = -0.403, p = 0.043), demonstrating that robust financial knowledge functions as an internal cognitive safeguard that fosters deliberate restraint and risk awareness. Conversely, Perceived Ease of Use emerges as the strongest positive predictor (beta = 0.554, p = 0.000), indicating that frictionless platform designs and rapid disbursement actively bypass risk perception and stimulate borrowing intentions. Together, these two exogenous variables account for 25.0% of the variance in usage intention (R2 = 0.250). Qualitative insights reinforce that while literacy cultivates cautious evaluation, platform accessibility encourages impulsive adoption. To bridge the gap between cognitive restraint and technological convenience, this study introduces the strategic "CAKAP PINJOL" policy recommendation framework, designed for the Indonesian Financial Services Authority (OJK) and educational institutions to fortify digital financial literacy and ethical fintech platform governance.

Peran Kualitas Layanan dan Harapan Pelanggan terhadap Kepuasan melalui Nilai yang Dirasakan Izza Nur Lathifa Siregar; Nanda Ravenska; Laksmi Fitriani; Susi Susanti Tindaon
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4898

Purpose: Customer satisfaction is a critical benchmark in assessing the performance of state-owned enterprises (SOEs) as it represents public trust and long-term service sustainability. In the electricity sector, performance is measured not only by technical indicators but also by the ability to fulfill customer expectations and deliver perceived value. Methodology/Approach: The research employed a quantitative explanatory design, surveying 249 customers of PLN UP3 Bandung who had used the contact center service within the last six months, selected using purposive sampling. Data validity and reliability were tested with SPSS, while hypothesis testing and structural modeling were conducted using SEM-PLS with SmartPLS. Results/Findings: The analysis demonstrates that service quality has a strong and significant influence on perceived value and satisfaction (0.688). Customer expectations also positively affect perceived value (0.241). Moreover, perceived value mediates the influence of both variables on customer satisfaction, with a path coefficient of 0.823. These findings led to the formulation of five strategic initiatives aimed at strengthening customer interaction and improving satisfaction levels at PLN UP3 Bandung. Conclusions: The study concludes that enhancing service quality and aligning with customer expectations directly and indirectly increases satisfaction through perceived value. Strengthening perceived value contributes to customer loyalty, trust, and sustainable service delivery. Limitations: The study is limited to one PLN regional unit and a short data collection period. Contribution: This research provides practical insights for PLN in optimizing service strategies and enriches academic discussions on the mediating role of perceived value in shaping satisfaction.

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