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All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Artificial Intelligence and Digital Business GEMAH RIPAH: Jurnal Bisnis Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat
Asri, Melati Dewi
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Penguatan Kelembagaan Bumdes untuk Pembangunan Desa di Kecamatan Rancakalong Kurniawan, Iwan; Asri, Melati Dewi; Fitriani, Laksmi; Priatna, Ramdani
Setia Mengabdi: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2023): Desember 2023
Publisher : Politeknik STIA LAN Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/setiamengabdi.v4i2.50

Abstract

The formation of BUMDes is a step to empower the economy and welfare of village communities. This must be supported by good management so that the potential in the village which has economic value can be developed massively in order to improve the welfare of the village community. However, managing BUMDes is not easy in the implementation process and requires strengthening from the institutional side. This community service (PkM) activity aims to help better manage BUMDes for village development. The implementation of this PkM took the form of a workshop and visits to several BUMDes in Rancakalong Subdistrict. Rancakalong Subdistrict has 10 villages and each village has a BUMDes. The results of PkM activities can be obtained that BUMDes managers know that BUMDes management is not based on the wishes of village leaders but on village deliberations to provide welfare for the community, especially the village economy, exploring village potential must be based on data collected in a system, and increasing capacity for BUMDes managers. a more professional one. Therefore, strengthening BUMDes must be carried out periodically and in a structured manner for the progress of BUMDes itself.
Enhancing Entrepreneurial Skills for Disabled Individuals: Insights from Indonesia's Social Center Asri, Melati Dewi; Salsabila, Nurvania; Dwiputrianti, Septiana; Wijayanti, Reni
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.04

Abstract

This study addresses a significant gap in entrepreneurship research by focusing on enhancing entrepreneurial skills among disabled individuals at the ‘Griya Harapan Social Centre.’ Entrepreneurship is widely recognized as a pathway to economic empowerment for marginalized groups. However, disabled individuals face distinct barriers, including limited access to resources and societal stigma. This research identifies the skills gap in current training programs and proposes a comprehensive curriculum encompassing core entrepreneurial competencies, managerial, technical, and personal skills development. Utilizing a qualitative descriptive method, data were collected through in-depth interviews, observations, and document analysis. Findings reveal that while participants acquire vocational skills, critical entrepreneurial competencies such as risk-taking, innovation, financial literacy, and digital marketing remain underdeveloped. Managerial skills, including decision-making and planning, are also lacking, limiting participants’ potential for independent entrepreneurship. The proposed holistic training model is tailored to the specific needs of disabled individuals, offering practical solutions to overcome these challenges. The theoretical contribution of this research lies in its comprehensive framework for developing an inclusive entrepreneurial training model, thereby enriching the discourse on entrepreneurship and social empowerment while fostering economic and social inclusion for disabled individuals.
ANALISIS FAKTOR PENGAMBILAN KEPUTUSAN NASABAH DALAM MEMILIH PRODUK KPR DI BANK BJB KANTOR CABANG GARUT: PENDEKATAN SEQUENTIAL EXPLANATORY DALAM UPAYA MENGURANGI BACKLOG PERUMAHAN DI INDONESIA Lutfi, Muhamad Anas; Asri, Melati Dewi; Fitriani, Laksmi; Zulvia, Pepi
ECONOMOS Vol 5 No 03 (2025): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v5i03.2397

Abstract

Penelitian ini dilakukan untuk mengidentifikasi faktor-faktor yang memengaruhi keputusan nasabah dalam memilih produk Kredit Pemilikan Rumah (KPR) di Bank BJB Kantor Cabang Garut. Pendekatan yang digunakan adalah kuantitatif dengan model sequential explanatory, yang dimulai melalui pengumpulan data kuesioner kemudian dilanjutkan dengan wawancara serta observasi guna memperkuat sekaligus menjelaskan hasil kuantitatif. Temuan penelitian memperlihatkan bahwa enam faktor utama, yakni kualitas produk, harga, lokasi, promosi, aspek sosial budaya, dan persepsi risiko, berpengaruh signifikan terhadap keputusan nasabah. Penelitian ini juga menemukan tujuh hambatan utama dalam pemasaran KPR, seperti keterbatasan jangkauan wilayah, minimnya fitur digital khusus KPR, kurang fokusnya media promosi, rendahnya literasi keuangan, keterbatasan waktu promosi lapangan, belum optimalnya pendekatan sosial budaya, serta belum adanya evaluasi kepuasan nasabah secara rutin. Untuk mengatasi hal tersebut, Divisi KPR telah melakukan sejumlah upaya, seperti penguatan akses informasi, pemanfaatan media sosial lokal, edukasi risiko saat akad, kerja sama dengan tokoh masyarakat, hingga konsultasi langsung di lapangan. Berdasarkan temuan tersebut, peneliti merekomendasikan perluasan promosi ke wilayah yang belum terjangkau, pengembangan fitur KPR di aplikasi Digi BJB, penyajian konten edukatif digital, edukasi risiko sejak awal, publikasi testimoni nasabah pengguna KPR, dan pelaksanaan survei kepuasan secara berkala guna meningkatkan efektivitas pemasaran dan kualitas layanan produk KPR ke depan.
PENGUKURAN TINGKAT KEBERHASILAN PENGGUNAAN JMO BPJS KETENAGAKERJAAN MENGGUNAKAN MODEL DELONE & MCLEAN Ramdhani, Virsa Rizky; Asri, Melati Dewi; Harahap, Anggi Syahadat; Nugroho, Adhika Bergi
ECONOMOS Vol 5 No 03 (2025): EKONOMI DAN BISNIS
Publisher : KELOMPOK KOMUNITAS LABORATORIUM PENELITIAN (COMMUNITY OF RESEARCH LABORATORY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/grjb.v5i03.2404

Abstract

Aplikasi Jamsostek Mobile (JMO) dikembangkan BPJS Ketenagakerjaan untuk memberikan kemudahan akses layanan jaminan sosial secara digital. Namun, implementasinya masih menghadapi kendala teknis yang memengaruhi efektivitas penggunaan. Penelitian ini bertujuan mengevaluasi tingkat keberhasilan penerapan aplikasi JMO menggunakan model DeLone & McLean yang mencakup enam dimensi yaitu, kualitas sistem, kualitas informasi, kualitas layanan, penggunaan, kepuasan pengguna, dan manfaat bersih. Metode yang digunakan adalah deskriptif kuantitatif melalui penyebaran kuesioner kepada 100 responden pengguna aktif aplikasi. Hasil penelitian menunjukkan bahwa secara keseluruhan implementasi JMO berada pada kategori cukup berhasil dengan nilai rata-rata capaian 67%. Empat dimensi yaitu, kualitas informasi, kualitas layanan, kepuasan pengguna, dan manfaat bersih tergolong berhasil, sementara kualitas sistem dan penggunaan masih cukup berhasil. Kendala utama yang dihadapi pengguna meliputi respon aplikasi yang lambat, informasi yang kurang lengkap, serta layanan pelanggan yang belum responsif. Temuan ini menegaskan bahwa meskipun aplikasi telah memberikan manfaat nyata bagi pengguna, perbaikan pada aspek teknis, penyediaan informasi, dan peningkatan layanan tetap diperlukan agar implementasi JMO dapat lebih optimal.
Customer Satisfaction Index (CSI) sebagai Alat Ukur Kepuasan Peserta BPJS Ketenagakerjaan Cabang Bandung Suci Gustomo, Sheva Roga; Asri, Melati Dewi; Ravenska, Nanda; Kurniawan, Iwan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2660

Abstract

This study aims to measure participant satisfaction with the services provided at the Bandung Suci Branch Office of BPJS Ketenagakerjaan and to formulate recommendations for service improvement. The research employed a descriptive quantitative method, with primary data collected through questionnaires distributed to 107 participants, complemented by field observations. The analysis was conducted using the Customer Satisfaction Index (CSI) approach with five indicators of customer satisfaction proposed by Kotler and Keller, namely product quality, service quality, emotional conditions, price, and cost. The findings indicate that participant satisfaction falls into the “fairly satisfied” category, with a CSI score of 61.82%. The lowest-performing dimensions include responsiveness, cost, empathy, reliability, product quality, and assurance. These results highlight the need for improvements, particularly in service speed and efficiency. As a follow-up, the study recommends a redesigned queuing system at the branch office to enhance service effectiveness and optimize participant satisfaction.
Co-Authors Adhika Bergi Nugroho Anggi Syahadat Harahap Dwiputrianti, Septiana Fitriani, Laksmi Gustomo, Sheva Roga Iwan Kurniawan Iwan Kurniawan Lutfi, Muhamad Anas Nanda Ravenska Pepi Zulvia Ramdani Priatna Ramdhani, Virsa Rizky Reni Wijayanti Salsabila, Nurvania