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All Journal JURNAL DINAMIKA VOKASIONAL TEKNIK MESIN CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Masyarakat Indonesia JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Inovtek Seri Mesin AMMA : Jurnal Pengabdian Masyarakat Journal of Engineering Science and Technology Management TANJAK : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Teknologi
Abdul Gafur
Politeknik Negeri Bengkalis
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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Analisis Manajemen Digital Marketing Berdasarkan Internal Factor Analysis Summary (IFAS) Dan External Factor Analysis Summary (EFAS) Pada Arba Digital Global Muhammad Arif; Abdul Gafur; Endang Sri Wahyuni; Supria; Rahmat Fajrul; Agnes Arum Budiana
Jurnal Manajemen dan Teknologi Vol. 3 No. 2 (2026): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v3i2.2102

Abstract

This study analyzes the digital marketing management of Arba Digital Global by mapping internal and external factors using the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS), focusing on the marketing of geronggang oil products through marketplaces. A descriptive qualitative approach with a case study design was employed. Initial data were obtained through observations of the Shopee store display, documentation of account appearances, identification of promotional activities, and strategic assessments of strengths, weaknesses, opportunities, and threats. The mapping results indicated an internal strength of 1.74 and a weakness of 1.02, yielding an IFAS score of 2.76 with an internal coordinate of +0.72. For external factors, opportunities were valued at 1.92 and threats at 0.84, resulting in an EFAS score of 2.76 with an external coordinate of +1.08. This positioning places Arba Digital Global in Quadrant I (Growth/Progressive), recommending an SO strategy. Priorities for digital marketing management include enhancing social commerce, optimizing video content, utilizing affiliates, developing CRM, diversifying product bundling, and employing analytics to measure performance.
Efektivitas Minyak Serai Sebagai Bioinsektisida Nyamuk Vebrita Sari; Abdul Gafur; Desi Ratna Sari
Journal of Engineering Science and Technology Management (JES-TM) Vol. 3 No. 1 (2023): March-August 2023
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v3i1.96

Abstract

The Universitas Pahlawan Tuanku Tambusai (UPTT) campus allows it to become a preferred habitat for mosquitoes while laying their eggs. Aedes sp. is a vector for the spread of Dengue Hemorrhagic Fever (DHF). One way to control dengue fever is to use insecticides. The use of insecticides that are excessive and repeated can have a negative impact, for that we take advantage of the potential of nature as a bioinsecticide. One of them is the lemongrass plant which can be used as a mosquito repellent because it contains substances such as geraniol, methyl heptenone, terpenes, terpenes, organic acids and especially citronella as a mosquito spray. This research is a quantitative research with a pure experimental design. Researchers made observations in the field to collect mosquito larvae, which were then reared in the laboratory. The results of rearing mosquitoes were then treated and analyzed using WHO mosquito mortality standard criteria. Lemongrass plants can be used as bioinsecticides or insect organic insecticides, for example the Aedes sp. Lemongrass plant extract (Cymbopogon citratus) is effective in killing Aedes sp. mosquito larvae. along with increasing concentration in each treatment. The most potent or effective concentration in killing Aedes sp. is a concentration of 20%.
Co-Authors Agnes Arum Budiana Andrian Muklis Andrik Marta Arif Rahman Saleh Bambang Sudarmanta Desi Ratna Sari Endang Sri Wahyuni Endang Sri Wahyuni Endang Sriwahyuni Erwen Martianis Erwen Martianis Eva Oktaviani Haripriadi, Bambang Dwi Ibnu Hajar Lizar M. Iqbal Nuzuliansyah Muhammad Arif Muhammad Syaifudin Zuhri Rafiani Rahmat Fajrul Razali Sisti Umira Siti Supria Vebrita Sari Vebritasari Zulkarnain Zulkarnain