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ANALISIS PREFERENSI KONSUMEN TERHADAP PEMBELIAN TEH DI KABUPATEN SUKOHARJO Febriana Ramadhani; Umi Barokah; Joko Sutrisno
AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian Vol 4, No 1 (2020): Agrisaintifika
Publisher : Fakultas Pertanian Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v4i1.838

Abstract

Penelitian ini bertujuan untuk mengetahui preferensi konsumen terhadap atribut yang ada pada teh seduh dan teh celup, serta atribut yang paling dipertimbangkan saat pembelian teh. Peneltian ini dilakukan di tiga kecamatan di Kabupaten Sukohajo yaitu Kecamatan Kartasura (kota), Sukoharjo (sub urban) dan Weru (desa). Penentuan responden dengan menggunakan metode accidental sampling sebanyak 96 orang. Pengumpulan data dilakukan pada bulan April-Mei 2018. Data dianalisis menggunakan analisis chi-square dan analisis multi atribut fishbein. Penelitian menunjukkan bahwa ada perbedaan preferensi konsumen dalam pembelian teh. Hasil analisis multi atribut fishbein menunjukka bahwa atibut yang palig dipertimbangkan oleh konsumen dalam keputusan pembelian untuk teh seduh adalah rasa, sedangkan untuk teh celup adalah kepraktisan.
ANALISIS USAHA BUDI DAYA IKAN NILA MENGGUNAKAN KERAMBA JARING APUNG (KJA) DAN PEMASARANNYA DI KABUPATEN SRAGEN Budi Nur Hidayati; Darsono Darsono; Umi Barokah
Buletin Ilmiah Marina Sosial Ekonomi Kelautan dan Perikanan Vol 6, No 2 (2020): DESEMBER 2020
Publisher : Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/marina.v6i2.8233

Abstract

Waduk Kedung Ombo di Kabupaten Sragen telah dikembangkan untuk usaha budi daya perikanan dengan sistem keramba jaring apung (KJA). Penelitian ini bertujuan untuk menganalisis kelayakan usaha dan faktor yang mempengaruhi keuntungan budi daya ikan nila di KJA dan menganalisis saluran pemasaran ikan nila tersebut. Metode analisis data yang digunakan meliputi (1) analisis biaya dan pendapatan; (2) analisis R/C ratio; (3) analisis regresi linier berganda; serta (4) analisis pemasaran. Hasil analisis menunjukkan biaya usaha budi daya ikan nila sistem keramba jaring apung sebesar Rp131.481.470,00 penerimaan Rp182.234.917,00 dan pendapatan bersih Rp50.753.447,00. Efisiensi usaha budi daya ikan nila sebesar 1,3. Faktor sosial ekonomi, seperti biaya pakan, biaya tenaga kerja, dan umur pembudi daya berpengaruh secara nyata terhadap keuntungan usaha budi daya ikan nila sistem keramba jaring apung. Saluran pemasaran tipe III (pembudi daya – konsumen luar Solo Raya) merupakan saluran pemasaran paling efisien (terpendek), dan mempunyai margin pemasaran yang paling rendah dan farmer’s share paling tinggi. Oleh karena itu, rekomendasi kebijakan untuk meningkatkan usaha budi daya ikan nila dengan melakukan pelatihan pembuatan pakan mandiri, sedangkan untuk meningkatkan pendapatan pembudi daya perlu diversifikasi usaha melalui usaha pemasaran ikan nila.Title: Tilapia Aquacuture Using Floating Net Cage System and Its Marketing in Sragen RegencyKedung Ombo Reservoir in Sragen regency have been develop aquaculture using the floating net cage system. This study aimed to analyze the tilapia culture using floating net cage system, analyze the factors influence to Tillapia aquaculture, and to analyze the marketing channel of tilapia floating net cage system. Data were collected and analyzed with various methods, includes(1) Cost and benefit analysis; (2) R/C ratio; (3) Multiple linear regression analysis; and (4) marketing channel analysis. The results show that the cost of tilapia cuture is Rp131,481,470.02, revenue is Rp182,234,916.67, and net income is Rp50,753,446.65. The business efficiency of tilapia is 1.3. Socio-economic factors such as feed cost, labor cost, and age of farmers are significantly influenced to the profits of tilapia fish farmers floating net cage system. The marketing channel type III (farmers to consumers outside Solo Raya) of tilapia is the most efficient marketing channel due to the lowest marketing margin and highest farmer’s share. Therefore, recommendation for improving tilapia aquaculture is to conduct the training for independent feed production. Business diversification through marketing activitiy is needed.  
Pemberdayaan Kemandirian Pangan Berbasis Urban Farming di Kawasan Padat Penduduk Kota Surakarta Jawa Tengah Umi Barokah; Wiwit Rahayu; Darsono Darsono; Sri Marwanti; Minar Ferichani; Ernoiz Antriyandarti; Susi Wuri Ani
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 6 No 2 (2021): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v6i2.1689

Abstract

One of the problems faced in providing food from production to urban households is limited land. This also happened in the city of Surakarta. PKK RT 03 RW XVI, Gendingan Jebres village, Jebres Subdistrict, Surakarta City is a group of women who live in densely populated settlements. The problem faced by households in fulfilling family food is dependence on purchases due to limited land for food production. One solution to overcome this problem is to develop urban agricultural activities to support food self-sufficiency. It's just that PKK members do not have knowledge of urban farming, how to apply it, and the infrastructure is limited. Therefore, this community service activity is carried out to solve this problem by conducting counseling and training on urban farming, providing assistance with production facilities in the form of seeds, seedlings, polybags, wall bags, pots, and planting media. In addition, there was also assistance in implementing urban farming for women members of the PKK. Community service activities that have been carried out have made women members of the PKK RT 03 RW XVI, Gendingan Jebres Village, Jebres subdistrict, Surakarta City have knowledge and skills related to urban farming, have urban farming infrastructure so they can implement urban farming in their environment.
Measuring the Satisfaction Levels of Customers of Fresh Vegetables towards the Marketing Mix in Traditional Markets in Sukoharjo Regency, Indonesia Raya Ilham Syah Majiid; Joko Sutrisno; Umi Barokah
Caraka Tani: Journal of Sustainable Agriculture Vol 35, No 1 (2020): April
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.789 KB) | DOI: 10.20961/carakatani.v35i1.34476

Abstract

Vegetables are horticultural crops that have a high market absorption. Modern market that is considered to have many advantages does not necessarily reduce consumers’ shopping interest at traditional markets. Traditional markets appear to have different characteristics and visitor segments from modern markets. This study aims to determine the level of consumers’ satisfaction of vegetables towards the marketing mix in the traditional markets in Sukoharjo. Data were processed using the Customer Satisfaction Index (CSI) method. The study was conducted from January to March 2019 with 80 consumers of vegetables as the respondents taken using quota sampling technique. CSI analysis was used to measure the level of customers’ satisfaction by calculating the rates of indicator performance attached to the items/services given by the consumers. Based on the CSI values, the result of the study conclude that consumers were satisfied with the services provided in traditional markets, which put priority on using family system to create convenient atmosphere of transactions.
DAMPAK KONVERSI LAHAN PERTANIAN TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI KABUPATEN KARANGANYAR Umi Barokah; Suprapti Supardi; Sugiharti Mulya Handayani
Caraka Tani: Journal of Sustainable Agriculture Vol 27, No 2 (2012): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1970.137 KB) | DOI: 10.20961/carakatani.v27i2.14266

Abstract

This study aims to (1) analyzing the amount of land conversion and the factors that affect, (2) identify and analyze changes in households income structure of farm household, (3) analyze the impact of conversion on agricultural land to the income distribution, employment and welfare of farm households. The basic method on this study is descriptive analytic. Determination of the districts location is based on (1) the number of people who worked as farmers themselves, (2) the amount and type of existing industries and (3) ease of reaching the central interconnected economy. Sub-district is elected Jumantono and Jaten. Type of data used include (1) primary data is the results of interviews with farm households, (2) secondary data from relevant instances. The result showed (1) during the 12 years there is a change 0,120 ha of wet rice field function per household farmer and owned land is the only factor affecting the conversion of agricultural land; (2) the proportion of farm income reduced by 8,30% from 42% to 33,7% and the proportion of outside farm income increased 10,30% from 54% to 64,30%, (#) the results of t test analysis with α = 5% shows the employment and household income of farmers before the conversion is not the same as after the conversion of agricultural land (revenue increased to IDR 1.482 million per year).
DAMPAK KONVERSI LAHAN PERTANIAN TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI KABUPATEN KARANGANYAR Umi Barokah; Suprapti Supardi; Sugiharti Mulya Handayani
Caraka Tani: Journal of Sustainable Agriculture Vol 27, No 1 (2012): March
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1313.182 KB) | DOI: 10.20961/carakatani.v27i1.14362

Abstract

This study aims to (1) analyzing the amount of land conversion and the factors that affect, (2) identify and analyze changes in household income structure of farm households, (3) analyze the impact of conversion on agricultural land to the income distribution, employment and welfare of farm households. The basic method on this study is a descriptive analytic. Determination of the districts location is based on (1) the number of people who worked as farmers themselves, (2) the amount and type of existing industries and (3) ease of reaching the central interconnected economy. Sub-district is elected Jumantono and Jaten. Type of data used include (1) primary data is the results of interviews with farm households, (2) secondary data from relevant instances. The results showed (1) during the 12 years there is a change 0,120 ha of wet rice field function per household farmer and owned land is the only factor affecting the conversion of agricultural land; (2) The proportion of farm income reduced by 8.30% from 42% to 33.7% and the proportion of outside farm income increased 10.30% from 54% to 64.30%), (3) the results of t test analysis with α = 5 % shows the employment and household income of farmers before the conversion is not the same as after the conversion of agricultural land (revenue increased to Rp 1.482 million per year). 
ANALISIS PENAWARAN KEDELAI DI KABUPATEN GROBOGAN Suprapti Suprapti; Sri Marwanti; Umi Barokah
Caraka Tani: Journal of Sustainable Agriculture Vol 26, No 1 (2011): March
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2630.707 KB) | DOI: 10.20961/carakatani.v26i1.14102

Abstract

Soybean crop area that is unstable causing the production of soybean in the District Grobogan as one of the centers in Central Java soybean fluctuated sharply. This study aims to 1) Review and analyze the factors that affect soybean supply in the District Grobogan and 2) Review and analyze the elasticity of supply in the District Grobogan soybean due to changes in the factors that influence it. He method used in this research is descriptive method. Determination of the study area is done by purposive technique with consideration of the area has the largest soybean yield compared to other districts, namely Grobogan district with 15,71 quintal per hectare productivity. Results of secondary data analysis states that the supply function model of soybean in the District Grobogan is Qt = bo + 13,544 Pt-1 to 0,098 Qt-1 + 1,404 At – Purea 24,119 – 3,077 + 7,191 Wt PSP36 with coefficient of determination 0,891 Calculated F value obtained at 15,030, which means that the variable price of soybeans a year earlier, the amount of soybean production last year, the total area harvested during the year, the price of urea fertilizer, the price of SP 36 on the year.
ANALISIS BIAYA DAN PENDAPATAN USAHATANI KEDELAI DI KABUPATEN SUKOHARJO UMI BAROKAH
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 8, No 1 (2011): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v8i1.48839

Abstract

The objectives of this research are to analyze the revenue, cost and income of soybean farm in Sukoharjo Regency, reached the highest economic efficiency. The main method of this research was descriptive. The research was conducted in Sukoharjo Regency and taken 30 farmers as the sample. The samples are monoculture soybean farmer which selected by purposive sampling. The result shows that average cost of the soybean farmer was Rp 3.947.131,58/ha, the average revenue Rp 10.509.794,74 / ha and average income was Rp 6.562.663,16 / ha.
Analisis Faktor-Faktor Sosial Ekonomi yang Mempengaruhi Pendapatan Usahatani Nanas Madu di Kecamatan Belik Kabupaten Pemalang amelia putri meitasari; Suprapti Supardi; Umi Barokah
Jurnal Ekonomi Pertanian dan Agribisnis Vol 4, No 1 (2020)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.023 KB) | DOI: 10.21776/ub.jepa.2020.004.01.20

Abstract

Nanas madu merupakan salah satu tanaman hortikultura yang diminati masyarakat karena rasa buah yang lebih manis dibandingan dengan nanas pada umumnya. Produksi nanas madu mengalami fluktuasi yang disebabkan oleh berbagai macam faktor yang tentunya mempengaruhi pendapatan petani nanas madu. Penelitian ini bertujuan untuk mengetahui besarnya biaya usahatani nanas madu, mengetahui besarnya pendapatan usahatani nanas madu, mengetahui faktor-faktor sosial ekonomi yang berpengaruh terhadap pendapatan usahatani nanas madu. Hasil analisis usahatani menunjukka bahwa besarnya rata-rata biaya yang dikeluarkan petani nanas madu di Kecamatan Belik, Kabupaten Pemalang sebesar Rp19.823.157/Ha/MT dan besarnya rata-rata pendapatan yang diterima petani nanas madu di Kecamatan Belik, Kabupaten Pemalang sebesar Rp79.425.738,01/Ha/MT. Rata-rata masa tanam nanas madu 10 sampai 12 bulan dengan rata-rata luas lahan 0,94 Ha. Faktor-faktor sosial ekonomi luas lahan dan pengalaman usahatani berpengaruh  nyata terhadap pendapatan petani dalam usahatani nanas madu di Kecamatan Belik, Kabupaten Pemalang, sedangkan  biaya tenaga kerja, jumlah tanggungan keluarga, tingkat pendidikan, biaya pupuk secara individu tidak memberikan pengaruh terhadap pendapatan petani nanas madu di Kecamatan Belik, Kabupaten Pemalang.
Peningkatan Kapasitas Usaha Mina Mandiri Melalui Pelatihan Pemasaran Produk Olahan Ikan Amalia Nadifta Ulfa; Umi Barokah; Darsono Darsono; Rhina Uchyani Fajarningsih; Joko Sutrisno; Suprapti Supardi
PRIMA: Journal of Community Empowering and Services Vol 4, No 1 (2020): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v4i1.37839

Abstract

Title:Capacity Building for Mina Mandiri Business Through Marketing Training of Fish Processed ProductsThe income earned from the main job as a rice farmer has not been able to meet the needs of a farmer family in Sindumartani Village, Ngemplak, Sleman. Residents use some of the land for tilapia farming. Tilapia aquaculture business has not provided significant additional revenue. Farmers market fresh fish with simple techniques (conventional) with a limited scope. Mina Mandiri Fish Farmers Group is required to be more creative in setting marketing strategies so that their products are better known, interested in consumers and reach a wider market. Farmer groups need marketing training to increase their business capacity. Market efforts by combining offline strategies and online strategies. This service is carried out in order to provide marketing training. The existence of this marketing training provides the right marketing knowledge for fish processed products, so that it can increase the marketing area and increase the group's business capacity.