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Mite Setiansah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Profetik

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STRATEGI PENCITRAAN KOTA (CITY BRANDING) BERBASIS KEARIFAN LOKAL (Studi Kasus di Kota Solo, Jawa Tengah dan Kabupaten Badung, Bali) Bambang Widodo
Profetik: Jurnal Komunikasi Vol 7, No 2 (2014)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

This article is the first result of fundamental grant research about city branding and local wisdom which has conduct for two years in the district of Solo and Badung. The aims of this research were to get a comprehensive description about government understanding of city branding, city branding strategy which is held by the both of district and people image about their city. The datas collected by using depth interview, observation and document analysis. The research result shows that there was a difference betwen the district of Solo and Badung in interpreting and implementing city branding. Solo’s branding was formulated by third party in cooperation with several districts. On the other side, the district of Badung was using their live guidance as their base of city branding.
Co-Authors Adhi Iman Sulaiman Anggun Rahmawati Edi Santoso Edi Santoso Edi Santoso Edi Santoso Fajarsari, Amalia Itsna Hidayatul Khusna Jayawarsa, A.A. Ketut Khairunnisa Setyo Fatimatuzzahra Leony, Anastasia Lydia Agustina Maria Consulata Wening Muhamad Irfan Nana Sutikna Nana Sutikna nuryanti nuryanti Perwita, Adinna Islah Prasetya Yoga Ratna Noviani S. Bekti Istiyanto Sabiq Ahmad Santika, MM Bryan Sekar Diva Parasdya Shinta Prastyanti Sintya Diar Nugrahaningsih Slamet Riyadi Sri Pangestuti Tiara Mesias Purbaningrum tri nugroho adi Wasilah, Rihadatul Wening Udasmoro Wisnu Widjanarko Wiwik Novianti Yulinda Nur Fitriana