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All Journal Fokus Ekonomi EBSJ SOLUSI Jurnal Fokus Manajemen Bisnis COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Kontigensi: Jurnal Ilmiah Manajemen AMMA : Jurnal Pengabdian Masyarakat Tematik Lantera Widya
Wibisono, Totok
Universitas Semarang
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Strategic Role Of Sales Promotion In Increasing The Number Of Vermox Drug Sales Dyah Corry Kuswardani; Nurhidayati Nurhidayati; Totok Wibisono
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.327 KB) | DOI: 10.26623/ebsj.v2i2.1247

Abstract

This study aims to contribute   to understanding about strategic role of sales promotion in increasing the number of sales of Vermox worm medicine products. The data used in this study is secondary data which includes sponsorship event costs, window displays, loyalty programs, gimmicks, and price discounts. Multiple linear regression analysis tool is used to show the effect of sales promotion costs on total sales. Hypothesis testing results show that there is a significant influence of Event Sponsorship and Discounts on the number of sales. Window displays, Loyalty and Gimmick Programs have no significant effect on the number of sales. The regression equation in this study is Y1 = 0.071X1 - 0.001X2 - 9.563X3 - 0.001X4 + 0.038X5.
Market Orientation, Entrepreneurship Orientation, and Company Performance: Study on Small and Medium Industries (SMES) Furniture in Demak District Totok Wibisono; Nuria Universari; Yuli Budiati
Economics and Business Solutions Journal Vol. 4 No. 1 (2020): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.713 KB) | DOI: 10.26623/ebsj.v4i1.2240

Abstract

The objectives of this research were to examine the effect of market orientation and entrepreneurial orientation toward firm performance. The populations of this study were small and medium enterprises (SMEs) in Demak regency. The sample were the furniture industry SMEs. This is a survey type of questionnaire based research. Sample size of the study is 86 and the data collection technique with purposive sampling. The data analysis used was PLS (Partial least Square). The research result showed that market orientation and entrepreneurial orientation have a positive effect on firm performance. It was evident that market orientation and entrepreneurial
MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK UNILEVER DENGAN KUALITAS PRODUK, CITRA MEREK, DAN HARGA Elisa Teguh Prasetyani; Totok Wibisono
Solusi Vol. 22 No. 1 (2024): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v22i1.8115

Abstract

Tujuan dilakukannya penelitian yakni menguji kualitas produk, citra merek, dan harga terhadap meningkatkan keputusan suatu pembelian produk PT Unilever Indonesia Tbk di Kota Semarang. Penelitian ini memiliki hipotesis yaitu harga, kemudian citra merek, serta kualitas produk bepengaruh terhadap keputusan pembelian produk PT Unilever Indonesia Tbk Kota Semarang. Penelitian dibantu dengan kuesioner guna melakukan pengumpulan data, dan analisis yang dilakukan dengan SPSS22, dimana mencakup pengujian validitas, realibilitas, normalitas, asumsi klasik, dilanjut analisis linier berganda, uji t atau pengujian hipotesis dan yang terakhir uji R2 atau pengujian koefisien determinasi. Penggunaan sampel sebanyak 96 responden yang diperoleh berdasarkan metode purposing random sampling. Berdasarkan uji yang dilakukan kualitas produk dan citra merek memiliki pengaruh positif signifikan, dan yang terakhir harga mempengaruhi namun dampaknya kecil terhadap keputusan pembelian produk PT Unilever Indonesia Kota Semarang.
Co-Authors Anantyo Roestanto Aprih Santoso DC. Kuswardani Elisa Teguh Prasetyani Junaidi, Muhammad Kumala Sari Kuswardani, Dyah Corry Nurhidayati Nurhidayati Nurhidayati Nuria Universari Rosyati Rosyati Rr Lulus Prapti Nugroho Setiasih Surjanti Siti Maisaroh Sujito Tri Endang Yani Yuli Budiati