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All Journal Majalah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
untung lasiyono
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Optimalisasi Manajemen Strategi Untuk Menjadikan UMKM Yang Unggul Dalam Persaingan Bisnis Edy Sulistiyawan; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji; Aji Prasetyo
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9414

Abstract

In the current era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges in maintaining and improving their competitiveness. Optimizing strategic management is crucial to ensure that MSMEs can not only survive but also excel in the tight business competition. This study aims to identify and analyze effective management strategies for MSMEs to improve their competitiveness. The research methodology involves qualitative and quantitative analysis through case studies of MSMEs in various industrial sectors. Data were obtained from in-depth interviews with MSME owners, surveys, and internal documentation analysis. Key findings indicate that MSMEs that successfully implement optimal management strategies—such as product innovation, utilization of digital technology, effective human resource management, and targeted marketing strategies—can significantly improve their competitive position. This study concludes that the implementation of strategic management based on a deep understanding of market needs, adaptation to changes in the business environment, and the use of modern technology are key factors in achieving competitive advantage. Practical recommendations for MSMEs include developing market analysis capabilities, improving digital skills, and implementing more structured management practices. By implementing these recommendations, MSMEs are expected to increase their competitiveness and contribute more to local and national economic growth.
THE INFLUENCE OF BRAND IMAGE, PROMOTION AND SERVICE QUALITY ON CUSTOMER LOYALTY OF AL INSANI UMROH TRAVEL IN SIDOARJO Rakha Alvin Rahadianto; Siti Istikhoroh; Untung Lasiyono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

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Abstract

Indonesia's Umrah travel sector is experiencing swift expansion within the country's bustling tourism landscape. Given Indonesia's sizable Muslim populace, the annual demand for Umrah pilgrimage remains consistently high. Organizing travel aims to provide guidance, service and protection to the congregation. The aim of this study is how customer loyalty affects brand image, promotion and service quality for Al Insani Sidoarjo Umrah travel. The quantitative research method is one that is used. The population of this research consists of Al Insani Sidoarjo Umrah travel customers. A total of 112 people were used as samples, namely as participants. Samples were taken using purposive sampling technique. Instrument testing, hypothesis testing, multiple linear regression analysis, and classical assumption testing via the SPSS version 22 application are several data analysis methodologies. The results show that the variables brand image, promotion and service quality partially have a positive and significant impact on the loyalty of Umrah Al Insani Sidoarjo travel customers. Then brand image, promotion, service quality simultaneously have a positive and significant impact on customer loyalty of Al Insani Sidoarjo Umrah travel.
Optimalisasi Perencanaan dan Penjadwalan Produksi: Kunci Meningkatkan Efisiensi Operasional Lilis Setyowati; Untung Lasiyono
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.354

Abstract

Optimizing production planning and scheduling is a crucial aspect in improving operational efficiency in the competitive industrial era. This article discusses the importance of proper production planning and scheduling strategies to forecast demand and efficiently manage resource allocation, as well as effective scheduling to minimize downtime and increase throughput. The company has the possibility of not only providing better services to customers, but also reducing costs, and increasing efficiency, thus achieving a sustainable competitive advantage. This research uses a qualitative approach with a literature study method. The research was conducted by collecting information, then analyzed, and synthesized from various sources, including, journals, articles, and online publications.
Peran Desain Kerja dalam Meningkatkan Produktivitas SDM Dwi Ariningsih; Untung Lasiyono
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.368

Abstract

Work design is a crucial human resource (HR) management element that directly affects organizational productivity. This research examines how aspects of work design, including physical arrangements, task division, team interaction, and organizational culture, can influence employee motivation and performance. With the right approach, work design creates a comfortable and supportive environment and encourages collaboration and innovation. Through an analysis of best practices in work design, this article identifies strategies organizations can implement to improve HR productivity and the long-term implications for business success. The results of this study show that the role of work design is crucial in improving HR productivity. Implementation of appropriate and good work design will increase the productivity of appropriate human resources to achieve the goals desired by the company or organization.
Strategi Pengembangan Inovasi dalam Digitalisasi Untuk Keberlanjutan UMKM di Kelurahan Taman Kecamatan Taman Sidoarjo Edy Sulistiyawan; Yusuf Iskandar; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10544

Abstract

The current development of digitalization for Micro, Small, and Medium Enterprises (MSMEs) faces increasingly complex challenges in increasing and maintaining competitiveness. Optimization of marketing strategies is very crucial, to ensure that MSMEs can survive, but have an advantage in business competition in the digital era. This study aims to develop innovation in digitalization for the sustainability of MSMEs. The methodology of this study uses qualitative and quantitative analysis through case studies of MSMEs from various industrial sectors. Data was obtained from interviews with MSME survey actors, and analyzing documentation internally. The findings show that MSMEs have succeeded in implementing marketing strategies by innovating from the products they make, managing human resources effectively, utilizing digital technology that continues to develop, and implementing marketing strategies in a targeted manner. This study can be concluded that MSMEs are able to implement digital-based marketing strategies to the development of the business environment and the use of modern technology which are key factors in achieving competitive advantage. MSME recommendations are practically a development in market analysis capabilities, improving digital skills, and implementing structured management practices. The implementation of recommendations for MSMEs is expected to increase competitiveness and contribute more to economic growth locally and nationally.
Co-Authors Aji Prasetyo, Aji Ali Hasan Bayu Adi Ch. Menuk Sri Handayani Dwi Ariningsih Edy Sulistiyawan Edy Sulistiyawan, Edy Fauziyah Fauziyah Ferry Hariawan Firdausia, Yuli Kurnia Imam Chambali irianto, apri Istikhoroh, Siti LILIS SETYOWATI M. Afrizal Miradji M. Nushron Ali Mukhtar Moch. Munir Rachman Mohamad Afrizal Miradji Mohammad Afrizal Miradji Nashrudin Latif Noerchoidah Rakha Alvin Rahadianto ririn trijanawaty RR. Ella Evrita Hestiandari Siti Isthikoroh Suharyanto TAUDLIKHUL AFKAR Teguh Purwanto Tony Susilo Wibowo Widiar Onny Kurniawan wira yudha alam