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<![CDATA[PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA IM3 PRABAYAR BY INDOSAT DI KOTA TUBAN, JAWA TIMUR ]]>
<![CDATA[Rixy Vidianto]]>;
<![CDATA[Ugy Soebiantoro]]>
<![CDATA[ JWM (JURNAL WAWASAN MANAJEMEN) Vol. 10 No. 3 (2022) ]]>
Publisher : <![CDATA[Universitas Lambung Mangkurat ]]>
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DOI: 10.20527/jwm.v10i3.209
<![CDATA[Seiring dengan perkembangan teknologi dan informasi yang sangat pesat di era saat inidapat menimbulkan persaingan yang semakin ketat bagi para pebisnis yang memiliki produksejenis. Oleh sebab itu dibutuhkan strategi yang baik untuk mengembangkan bisnisnya. Tujuandilakukannya penelitian agar mengetahui relasi dari brand image (citra merek), kualitas produkdan promosi terhadap keputusan pembelian kartu perdana IM3 prabayar by Indosat di KotaTuban, Jawa Timur. Penelitian termasuk kedalam penelitian kuantitatif yang metodepengumpulan datanya menggunakan kuisioner. Dengan populasi pelanggan yang berdomisilidi Kota Tuban Jawa Timur yang menggunakan produk IM3 by Indosat. Penentuan sampelpenelitian menggunakan non-probability sampling dengan purposive sampling. Jumlah sampelyang dikumpulkan dalam penelitian ini adalah 70 pengguna IM3 by Indosat yang tinggal diwilayah kota Tuban Jawa Timur. Data yag dipergunakan adalah primer dan sekunder. Denganuji analisis partial least squares (PLS). dan menghasilkan bahwa brand Image, kualitas produkdan promosi memiliki dampak yang baik pada keputusan pembelian.]]>
<![CDATA[Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada Es Krim Wall’s di Sidoarjo Kota ]]>
<![CDATA[Boggy Nugraha Pramana]]>;
<![CDATA[Ugy Soebiantoro]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v5i3.2152
<![CDATA[The research entitled The Effect of Product Quality and Price Perception on Purchase Decisions at Wall's Ice Cream in Sidoarjo City was conducted with the aim of knowing the effect of Product Quality (X1) and Price Perception (X2) on Purchase Decisions (Y) Wall's Ice Cream in Sidoarjo City. The population in this study are consumers who buy Wall's ice cream in Sidoarjo and use a sample that are consumers who have bought Wall's ice cream products in stalls, minimarkets, supermarkets, and hypermarkets located in Sidoarjo city (within 2 months since the questionnaire was distributed) with 126 respondents. person. This study uses a quantitative approach with the analytical technique used in this study is partial least square (PLS) and sampling using purposive sampling technique and using primary data through questionnaires. The test results obtained in this study are product quality has an influence on purchasing decisions and price perceptions also have an influence on purchasing decisions so that both variables are stated to be true that have an influence on purchasing decisions. Keywords: Buying Decision ; Price Perception ; Product Quality]]>
<![CDATA[Pengaruh citra merek dan kepercayaan konsumen terhadap kepuasan konsumen ]]>
<![CDATA[Nina Masfufah]]>;
<![CDATA[Ugy Soebiantoro]]>
<![CDATA[ FORUM EKONOMI Vol 23, No 4 (2021): Oktober ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.30872/jfor.v23i4.10127
<![CDATA[Semakin banyak bermunculan lembaga pendidikan non formal menyebabkan timbulnya persaingan antar lembaga yang ketat. Atas dasar pemikiran tersebut penelitian ini dilakukan dengan tujuan untuk memperoleh informasi tentang pengaruh Citra Merek dan Kepercayaan Konsumen terhadap Kepuasan Konsumen Sony Sugema College Unit Trunojoyo Sidoarjo. Peneletian ini menggunakan data primer yang diperoleh dari jawaban responden (peserta didik) Populasi dalam penelitian ini adalah semua peserta didik di Sony Sugema College Unit Trunojoyo Sidoarjo. Metode pengambilan sampel yang digunakan adalah non probably sampling denan teknik purposive sampling dengan jumlah sampel sebanyak 42 responden. Teknik pengumpulan data melalui penyebaran kuisioner secara langsung. Teknik analisis data menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa variable Citra Merek dan Kepercayaan Konsumen berpengaruh positif terhadap Kepuasan Konsumen Sony Sugema College Unit Trunojoyo Sidoarjo.]]>
<![CDATA[The Influence of Lifestyle, Promotion, and Product Quality on Purchasing Decisions on Nu Skin TR90 Products in Surabaya. ]]>
<![CDATA[Theodora Ketlinia]]>;
<![CDATA[Ugy Soebiantoro]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i4.5199
<![CDATA[This study aims to analyze the effect of Lifestyle, Promotion, and Product Quality on purchasing decisions on Nu Skin TR90 products in Surabaya. This study used a research tool or instrument in a questionnaire. In this study, a sample collection technique was used using the purposive sampling method. The total number of indicators in this study totaled 17 indicators and the parameters in the sample measurement to be used were 7. Data analysis used in this study used the component-based Structural Equation Modeling (SEM) method with using the Partial Least Square (PLS) analysis tool. Based on the results of the research that has been done, it is found that the Lifestyle variable has a non-significant effect on purchasing decisions. Promotion variable has a significant effect on purchasing decisions. Product Quality variable has a significant effect on purchasing decisions.]]>
<![CDATA[The Effect of Electronic Word of Mouth (E-WOM) and Price Perception on Purchase Decisions of MIXUE Products in the City of Surabaya ]]>
<![CDATA[Luthfi Ali Akbar]]>;
<![CDATA[Ugy Soebiantoro]]>;
<![CDATA[Egan Evanzha Yudha Amriel]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v2i2.477
<![CDATA[This study aims to determine the effect of E-WOM on Mixue Products in Surabaya and the influence of Price perceptions on Purchase Decisions of Mixue Products in Surabaya. The population in this study are consumers of Mixue products in Surabaya. The sample in this study used the slovin formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often collect review information from consumers online before I buy Mixue products (X1). From the results of the study, it can be concluded that E-WOM contributes to Mixue Purchase Decisions in the City of Surabaya. The more intensity and reviews that mention Mixue products can encourage purchasing decisions about what Mixue Surabaya has provided.]]>
<![CDATA[The Influence of E-WOM, Service Quality, and Perceived Price on Biznet Home WIFI Subscription Decisions in Sidoarjo ]]>
<![CDATA[Kevin Rafi Diaz Sandio]]>;
<![CDATA[Ugy Soebiantoro]]>;
<![CDATA[Egan Evanzha Yudha Amriel]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v2i2.528
<![CDATA[This study aims to determine the effect of E-WOM on the Decision to Subscribe to Biznet Home Wifi in Sidoarjo City, the effect of Service Quality on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City and the Effect of Perceived Price on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City. The population in this study is Biznet Home Customers in Sidoarjo City. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often consult with other consumers on social networking accounts regarding Biznet Home services. (X1.2), the variable Service Quality indicator that has the highest percentage is Biznet Home Officers who really understand the needs and difficulties of consumers (X2.4) while the Price Perception variable that has the highest percentage is the price offered by Biznet Home wifi which is quite competitive ( X3.4)]]>
<![CDATA[The Influence of Product Quality, Perceived Price, and Brand Image on Purchasing Decisions of Nescafe Instant Coffee Powder in Surabaya ]]>
<![CDATA[Achmad Hadi Dachlan]]>;
<![CDATA[Ugy Soebiantoro]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v2i2.529
<![CDATA[This study aims to determine the effect of product quality, price perception and brand image on purchasing decisions of Nescafe instant coffee powder in Surabaya . This research method is quantitative. The population in this study is consumers who have bought and consumed Nescafe instant coffee powder products in Surabaya . The sampling technique uses non -probability sampling and uses techniques purposive sampling as a technique for determining the sample used because not all members of the sample have criteria that are in accordance with the objectives of the study . According to Hair et al., (2014: 77) the number of sample sizes that are appropriate for Partial Least Square (PLS) can be measured by the number of indicators multiplied by 5 or the sample size between 100-200 respondents. In this case the number of samples in this study is 16 (indicators) x 6 = 96 and rounded up to 100 respondents. Data collection was carried out through a Google form questionnaire to respondents with an ordinal scale via a Likert scale from a score range of 1 to 5. The data was processed using the Partial Least Square (PLS) data analysis technique. The results showed, product quality, price perception and brand image has a positive effect on purchasing decisions of Nescafe instant coffee powder in Surabaya. In conclusion, product quality, perceived price and brand image have a significant influence on purchasing decisions.]]>
<![CDATA[The Influence of Brand Image and Product Quality to Converse Shoe Purchasing Decisions (Study on UPN "Veteran" East Java Students) ]]>
<![CDATA[Mahendra Alfatoni Hadinata]]>;
<![CDATA[Ugy Soebiantoro]]>;
<![CDATA[Egan Evanzha Yudha Amriel]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v2i2.530
<![CDATA[This study aims to determine the effect of brand image on the decision to purchase Converse shoes for the study of UPN "Veteran" East Java students and the effect of product quality on the purchase decision for Converse shoes for the study of UPN "Veteran" students in East Java. The population in this study was East Java UPN "veteran" students. The sample in this study used the Likert formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the indicator Brand Image variable that has the highest percentage is Converse product details in line with expectations (X1.2) while the Product Quality the indicator variable that has the highest percentage is Converse shoes more attractive than other shoe brands (X2.3). Comparison quality product from brands competitor Shoe Converse done student push student do Buying decision.]]>
<![CDATA[The Effect of Brand Image, Packaging, and Price Perception on Consumer Purchasing Decisions of Generation Z for Silverqueen Chocolate Valentine Edition in Surabaya ]]>
<![CDATA[Amalia Tasya Salsabila Suyanto]]>;
<![CDATA[Ugy Soebiantoro]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v2i2.544
<![CDATA[The purpose of this research was to determine the effect of brand perception, packaging, and price perception on Generation Z consumers of SilverQueen chocolate in Surabaya. This quantitative research technique utilized a community of customers who have purchased the unique SilverQueen Valentine's Edition chocolates in Surabaya, Indonesia. Non-probability sampling method and purposive sampling methodology were used to collect 112 research samples from the population. An online survey was used to collect data, and a Likert scale was used to assess responses. Partial Least Square (PLS) analysis was used. The findings indicated that each variable had a significant effect on Generation Z consumers of SilverQueen chocolate in Surabaya, who make purchasing decisions based on brand image, packaging, and price considerations.]]>
<![CDATA[Penerapan Rumus Lanjutan Ms Excel Terhadap Efektivitas Input Data Sistem Informasi CV Wibowo Jaya Sentosa ]]>
<![CDATA[Jesslin Anastacia]]>;
<![CDATA[Ugy Soebiantoro]]>
<![CDATA[ Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[FKIP, Universitas Palangka Raya ]]>
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DOI: 10.59024/faedah.v1i3.255
<![CDATA[Di era globalisasi saat ini, kegunaan teknologi mendorong bisnis untuk berinovasi dan bergerak maju. Jika pengelolaan data mentah tidak dioptimalkan, itu akan menjadi aset yang tidak berguna. Data mentah akan menjadi aset yang tidak berarti apabila pengelolaannya tidak dioptimalkan. Selain itu, kebutuhan akan teknologi informasi merupakan penopang perusahaan agar dapat bersiteguh dalam dunia usaha yang penuh kompetisi. Oleh karena itu, untuk mendapatkan informasi dan sumber data penelitian, wawancara digunakan sebagai penunjang bentuk metode penelitian deksriptif kualitatif. Di penelitian ini CV Wibowo Jaya Sentosa harus mampu menyelesaikan masalah error yang sering terjadi karena kesalahan ketik dalam tabel dan nominal harga. Hasil penelitian menunjukkan bahwa penerapan rumus Microsoft Excel lanjutan terbukti efektif dalam studi sumber data pembelian CV Wibowo Jaya Sentosa. Perkembangan teknologi informasi telah menghasilkan produk yang memiliki kapasitas besar, hemat listrik, dan dapat melakukan berbagai fungsi dan jenis pekerjaan yang semakin praktis. Dengan memanfaatkan teknologi perangkat lunak, kegiatan input data mampu dioptimalkan tanpa memerlukan waktu tambahan untuk menghindari kesalahan manual.]]>
