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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Indonesian Journal of Business Analytics (IJBA) JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Economics (IJEC) Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE
Ugy Soebiantoro
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Equity dan Word Of Mouth terhadap Keputusan Pembelian Pop Mie di Sidoarjo Irfan Wahyu Jatmiko; Ugy Soebiantoro
Jurnal E-Bis Vol 7 No 2 (2023): Vol. 7 No.2 2023
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i2.1356

Abstract

This study explains how brand equity and word of mouth influence purchasing decisions for Pop Mie in Sidoarjo in the midst of the development of cup instant noodle products and the condition of Indonesian people who have a FOMO attitude. The research objective is to determine the effect of brand equity and word of mouth on purchasing decisions for Pop Mie in Sidoarjo. The research is quantitative, primary data is generated from distributing questionnaires using Google Form, secondary data from previous research journals, books, data from websites or trusted data survey institutions. The sample used was 100 samples, non probability sampling with convenience sampling technique was used in sampling. The data analysis technique uses PLS through the SmartPLS 4.0 program. This study found that there is a contribution of brand equity and word of mouth in purchasing decisions for Pop Mie in Sidoarjo.
Beauty Vlogger Review, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Lipstick Viva (Studi Kasus Pada Konsumen Kosmetik Viva Di Surabaya) Khoirotun Nisa; Ugy Soebiantoro
Jurnal E-Bis Vol 7 No 2 (2023): Vol. 7 No.2 2023
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i2.1358

Abstract

Berbagai perusahaan kosmetik multinasional dan lokal saat ini didorong oleh persaingan yang semakin ketat di bidang kosmetik untuk mengembangkan produk terbaik dan sesuai dengan keinginan pelanggan. Menemukan kosmetik dan produk perawatan kulit favorit Anda di Indonesia sangatlah mudah. Tujuan penelitian adalah untuk mengidentifikasi hubungan antara review beauty vlogger, kualitas, dan persepsi harga. Beberapa faktor diperiksa sebagai prediktor potensial perilaku konsumen, antara lain review beauty vlogger (X1), kualitas produk (X2), persepsi harga (X3), dan pilihan pembelian akhir (Y). Populasi penelitian ini adalah pembeli Surabaya yang rutin memakai lipstik Viva yang berjumlah 120 orang. Metode yang digunakan adalah non-probability sampling seperti “tujuan sampling”. Partial Least Squares (PLS), sebuah metode statistik, digunakan untuk menilai data. Ditemukan pengaruh positif dan tidak signifikan rekomendasi beauty blogger terhadap keputusan pembelian, sedangkan pengaruh positif dan signifikan adalah hasil dari persepsi harga dan kualitas produk.
Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian pada Produk Kopi Nescafe di Kabupaten Mojokerto Rohmatus Shofia; Ugy Soebiantoro
Jurnal E-Bis Vol 7 No 2 (2023): Vol. 7 No.2 2023
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i2.1359

Abstract

Perkembangan pesat sektor minuman ringan dewasa ini telah menimbulkan terjadinya persaingan komersial yang nyata, yang terlihat pada ranah minuman olahan berbahan dasar kopi. Meningkatnya pola konsumsi individu yang rutin mengonsumsi kopi telah menghasilkan banyak produk baru. Penelitian ini bertujuan mengetahui pengaruh gaya hidup dan citra merek terhadap perilaku pembelian konsumen. Variabel bebas dalam penelitian ini adalah individu pengguna produk Nescafé di Kabupaten Mojokerto dengan jumlah sampel 100 responden. Metodologi sampel penelitian ini adalah non-probability sampling, khususnya menggunakan purposive sampling. Metodologi dalam analisis data melibatkan penggunaan pendekatan analisis partial least square (PLS). Hasil penelitian yaitu terdapat hubungan positif dan signifikan secara statistik antara gaya hidup, citra merek, dan keputusan pembelian barang Nescafé di Kabupaten Mojokerto.
Pengaruh Persepsi Harga dan Inovasi Produk terhadap Keputusan Pembelian Smartphone Xiaomi Nova Aditya Pradana; Ugy Soebiantoro
Jurnal E-Bis Vol 7 No 2 (2023): Vol. 7 No.2 2023
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v7i2.1370

Abstract

In the era of digitalization of communication as it is today, the development of communication technology such as smartphones is growing rapidly following consumer needs. This study was conducted to identify the impact perceived price and product innovation towards purchase decision of Xiaomi Smartphone in Surabaya. This research is quantitative and uses primary data obtained through questionnaire distribution and additional data sourced from the official website of an institution or previous research. The sample in the research used accidental sampling with 100 respondents who were located in Surabaya. Primary data analysis in this research was supported by SmartPLS 4.0 software. The results of this research indicate that eprception towards price has a significant impact on purchasing decisions, while product innovation also has a significant impact on purchasing decisions for Xiaomi in Surabaya.
Analisis Brand Awarness Dan Influencer Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Wardah Di Surabaya Selatan Indah Miftaul Janah; Ugy Soebiantoro
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2478

Abstract

Tujuan dari penelitian ini yaitu untuk mengidentifikasi dampak brand awareness dan influencer bagi keputusan pembelian produk kosmetik lipstik Wardah di Surabaya Selatan. Populasi yang diambil ialah pengguna produk kosmetik lipstik Wardah di Surabaya Selatan. Bentuk penelitian ini ialah kuantitatif karena mengambil sampel sebanyak 100 responden dan memakai Google Forms untuk menyebarluaskan kuesioner di kota Surabaya Selatan. Pengumpulan sampling menerapkan non probability sampling dengan metode purposive sampling. Sampling yakni narasumber berumur diatas 17 tahun yang tinggal di kota Surabaya Selatan, pembeli dan pengguna kosmetik lipstik Wardah. Informasi yang dikumpulkan dari narasumber berupa informasi primer dan sekunder. Cara analisa yang diterapkan pada riset ini menerapkan metode partial least square (PLS) dengan uji validitas, uji reliabilitas dan uji hipotesis. Dari hasil olah data riset tersebut bisa diambil kesimpulan bahwasanya brand awareness dan influencer memiliki dampak positif dan signifikan terhadap keputusan pembelian kosmetik lipstik Wardah.
Analisis Pengaruh Brand Image dan Lokasi terhadap Minat Beli Ulang Coffee Shop Jokopi Dinoyo Surabaya Dani Rachmat Cipto Adi; Ugy Soebiantoro
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2527

Abstract

Saat ini banyak sekali kedai kopi dengan konsep modern di kota Surabaya. Kedai kopi di Surabaya, Indonesia sudah menjadi gaya hidup bagi masyarakat, dan dalam penelitian ini membahas tentang Kedai Kopi Jokopi di Surabaya. Sebuah merek dapat dikatakan menarik jika memiliki cara yang inovatif dalam memberikan produk yang dimiliki dan memiliki kemampuan dalam memberikan promosi. Penelitian ini menggunakan variabel bebas yang terdiri dari citra merek (X1) dan lokasi (X2) dan variabel terikat niat beli berulang (Y). Pengumpulan data dilakukan dengan menyebarkan kuesioner dan mengumpulkan data melalui jurnal, artikel dan sumber tertulis lainnya (cetak dan elektronik). Teknik analisis yang digunakan adalah partial least squares (PLS). Brand image berkontribusi terhadap minat beli ulang yang dimiliki oleh Jokopi. Semakin baik citra merek di benak konsumen, maka semakin tinggi atau rendah minat beli ulang yang dimiliki Jokopi Dinoyo Surabaya. Lokasi akses menuju kedai kopi sangat berpengaruh terhadap minat beli ulang terbukti dengan lokasi yang strategis, kemudahan dalam menjangkau lokasi akan berdampak pada peningkatan keputusan pembelian. Menurut penelitian, kedai kopi Jokopi memiliki citra merek yang baik. Oleh karena itu, peneliti memberikan saran agar Jokopi lebih sering melakukan promosi atau branding melalui media sosial agar merek Jokopi dapat tertanam di benak konsumen, dan juga agar Jokopi terus berkreasi dan berkreasi secara modern dalam meningkatkan citra mereknya.
The Influence of Digital Marketing and E-WOM on Interest in Visiting Atlantis Land Ralfael Al Hafizh Ferdiansyah; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5438

Abstract

This study aims to determine the effect of Digital Marketing on Interest in Visiting Atlantis Land East Surabaya and the effect of E-WOM on Interest in Visiting Atlantis Land Surabaya. The population in this study are visitors to Atlantis Land who are over 18 years old. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the Digital Marketing indicator variable that has the highest percentage is video content that displays all the attractions and rides of Atlantis Land Surabaya which are very interesting (X1).
The Influence of Product Quality and Brand Image on Purchase Decisions of Nescafe Coffee in Packaging Ready to Drink in Surabaya City Maulida Zulfania; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5462

Abstract

In the current era, people no longer spend a lot of time waiting for the manufacturing process, but prefer consume instant beverage products because they are save time but can still increase productivity. This study is anticipated to be able to examine how brand perception and product quality affect consumer buying behavior for Nescafe coffee in ready-to-drink packages. Purposive sampling is used in this quantitative data collection procedure using 104 responders as the sample size. Partial Least Square (PLS) was used in this study's data analysis method. According to the study's findings, it can be concluded that the product quality and the brand image have a significant positive effect on purchasing decisions.
The Influence of Price Perceptions and Promotion on Purchase Decisions of Gacoan Noodles in Surabaya City (Study on Shopee Food Application) Levy Mochammad Tsaqif; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5809

Abstract

The purpose of this research is to determine the influence of price perception and promotions on the purchasing decisions of Mie Gacoan (a brand of instant noodles) in Surabaya City (a study conducted on the Shopee Food application). This research method is quantitative and involves a sample size of 96 respondents, determined based on the sampling technique according to Ghozali's guidelines. The population of this study consists of Mie Gacoan consumers in Surabaya City who have made purchases through the Shopee Food application. The sample for this research was obtained using purposive sampling, which means selecting samples based on specific criteria. The sample consists of respondents who have purchased Mie Gacoan in Surabaya City through the Shopee Food application. The data used in this research are primary and secondary data. The analysis technique used in this study is Partial Least Squares (PLS) with validity testing, reliability testing, and hypothesis testing. The results of this research prove that: (1) Price perception has a positive and significant influence on purchasing decisions. (2) Promotions have a positive and significant influence on purchasing decisions.
Analysis Of The Influence Of Product Quality, Price Perception, Promotion, And Location On The Purchasing Decisions Of Civiartss Bouquets Among Students In Surabaya Uci Silvia Rahmah; Ugy Soebiantoro
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11971

Abstract

A bouquet business is a promising and timeless venture. Various types of products are offered with a wide range of creative designs. The business is supported by the trend of celebration events, particularly thesis defense celebrations by university students, which have made bouquets highly sought after, with orders often reflecting the latest trends. This study aims to determine the influence of product quality, price perception, promotion, and location on students' purchasing decisions for Civiartss bouquets in Surabaya. The research employs a quantitative method involving 100 respondents selected through purposive sampling. The respondents consist of university students in Surabaya who have purchased Civiartss bouquets and are enthusiasts of celebrations. Data collection involved both primary and secondary data, and the analysis was conducted using the Partial Least Squares (PLS) technique with validity, reliability, and hypothesis testing. The results of the study indicate that (1) there is a significant and positive influence of product quality on the purchasing decisions for Civiartss bouquets, (2) there is a significant and positive influence of price perception on the purchasing decisions for Civiartss bouquets, (3) there is a significant and positive influence of promotion on the purchasing decisions for Civiartss bouquets, and (4) there is a significant and positive influence of location on the purchasing decisions for Civiartss bouquets.
Co-Authors Achmad Hadi Dachlan Aditya Muhammad Alfi Rizka Amalia Tasya Salsabila Suyanto Amriel, Egan Evanzha Yudha Bima Aldian Yudhana Boggy Nugraha Pramana Calvin Rajagukguk Dani Rachmat Cipto Adi Deborah Yessinta Tan Dwi Zhaafira Pratiwi Indah Miftaul Janah Irfan Wahyu Jatmiko Ivan Ramadhan Robbyono Jesslin Anastacia Kevin Rafi Diaz Sandio Khoirotun Nisa Khoirunnisa' Islamiyah Laurensi Angelica Levy Mochammad Tsaqif Lisa Dwi Luthfi Ali Akbar Mahendra Alfatoni Hadinata Maulida Zulfania Merchelly Bonita Sari Michael Daniel Pinontoan Muhammad Miftahul Khoir Muhammad Sutan Ethanova Primolassa Nina Masfufah Nova Aditya Pradana Nur Suranti Madu Sukmah Ralfael Al Hafizh Ferdiansyah Rixy Vidianto Rohmatus Shofia Ryan Ahnaf Rizky Nugroho Theodora Ketlinia Uci Silvia Rahmah Ulum’mil Insanniat Virginia Mandasari