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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Journal of Management - Small and Medium Enterprises (SME's) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) International Journal of Economics (IJEC) IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ugy Soebiantoro
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH PERSEPSI MANFAAT DAN KUALITAS LAYANAN ELEKTRONIK TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI NEOBANK DI KOTA SURABAYA Ivan Ramadhan Robbyono; Ugy Soebiantoro
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12309

Abstract

Penelitian ini bertujuan untuk mengkaji apakah model dari persepsi manfaat dan kualitas layanan elektronik memberikan kontribusi terhadap keputusan penggunaan aplikasi mobile banking Neobank. Dalam penelitian ini yang menjadi populasi adalah konsumen yang Masyarakat Surabaya yang menggunakan aplikasi mobile banking Neobank dengan jumlah sampel 98 responden. Metode pengumpulan data pada penelitian ini menggunakan metode survey. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan metode accidental sampling dan menggunakan partial least square sebagai alat analisis data. Dari hasil penelitian terdapat bahwa persepsi manfaat dan kualitas layanan elektronik memberikan dampak yang positif terhadap keputusan penggunaan aplikasi mobile banking Neobank yang dimana semakin banyak yang menjadi pengguna aplikasi Neobank dan semakin baik kualitas layanan elektronik yang disediakan maka masyarakat akan lebih banyak yang menggunakan aplikasi mobile banking Neobank.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN FAMILYMART DI KOTA SURABAYA Nur Suranti Madu Sukmah; Ugy Soebiantoro
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13337

Abstract

Penelitian ini berusaha untuk menganalisis dampak dari persepsi harga, kualitas layanan, dan kualitas produk terhadap kesediaan calon pelanggan untuk melakukan pembelian tambahan di FamilyMart. Kuesioner dikirimkan untuk mengumpulkan data untuk penelitian kuantitatif ini. Partisipan dalam penelitian ini dipilih dari pelanggan FamilyMart di Kota Surabaya. Dengan menggunakan strategi purposive sampling, sebanyak 120 orang diikutsertakan dalam penelitian ini. Berikut ini adalah hasil analisis data penelitian dengan menggunakan perangkat lunak SmartPLS (Partial Least Square): 1) Kesan harga memiliki pengaruh yang baik dan substansial terhadap niat beli ulang pembeli FamilyMart. 2) Niat beli ulang pelanggan dipengaruhi secara positif oleh kualitas layanan, tetapi dampaknya tidak cukup signifikan untuk menjamin penyelidikan lebih lanjut. Pelanggan yang memiliki pengalaman positif dengan produk yang mereka beli dari FamilyMart lebih cenderung untuk membeli produk tersebut lagi.
Pengaruh Store Atmosphere, Persepsi Harga, Serta Kualitas Layanan Terhadap Kepuasan Konsumen Fore Coffee Di Kota Surabaya Dwi Zhaafira Pratiwi; Ugy Soebiantoro; Virginia Mandasari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8063

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Store Atmosphere, Persepsi Harga, serta Kualitas layanan terhadap Kepuasan Konsumen Fore Coffee di kota Surabaya. Metode penelitian ini menggunakan penelitian kuantitatif, dimana variabel dependennya adalah kepuasan konsumen dan variabel independennya adalah store atmosphere, persepsi harga, dan kualitas layanan. Populasi dalam penelitian ini adalah konsumen yang pernah berkunjung dan melakukan pembelian di Fore Coffee Surabaya minimal 3 bulan terakhir. Jumlah sampel yang diambil sebanyak 112 responden. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Teknik analisis penelitian ini menggunakan metode partial least squares (PLS). Hasil analisis penelitian ini adalah: 1) Store Atmosphere berpengaruh positif dan signifikan terhadap kepuasan konsumen Fore Cofffee di kota Surabaya, 2) Persepsi Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen Fore Cofffee di kota Surabaya, 3) Kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan konsumen Fore Cofffee di kota Surabaya.
PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN JASA NBTRANS TOUR AND TRAVEL Alfi Rizka; Ugy Soebiantoro; Virginia Mandasari
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1462

Abstract

This study aims to analyze the extent to which Service Quality and Word of Mouth influence consumer decisions in using NBTrans Tour and Travel services in the Sidoarjo area. This research uses a quantitative approach. The sample selection was carried out through purposive sampling technique, with a population consisting of the Sidoarjo community and a total of 110 respondents. Data were collected through field observations, interviews, distributing questionnaires, and literature studies. Data analysis was carried out using the Structural Equation Modeling (SEM) method on a component basis through the Partial Least Square (PLS) approach. The results of the analysis show that Service Quality has a positive and significant effect on decisions in using services, as well as Word of Mouth which also has a positive and significant effect on consumer decisions on the selection of NBTrans Tour and Travel services.
The Influence of Celebrity Endorser and Brand Image on Erigo Purchase Decisions in Surabaya Calvin Rajagukguk; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5475

Abstract

This research aims to explore the influence of celebrity endorsers and brand image on Erigo's purchasing decisions in the city of Surabaya. In this case, celebrity endorsers and brand image are considered important in increasing purchasing decisions for a product. This research uses a qualitative method using a questionnaire which is used to collect data and the population in this research is the people of Surabaya who have purchased Erigo products with a sample of 90 respondents. Data analysis uses the Partial Least Square (PLS) method. Celebrity endorsers have the most influential indicator, namely power, and brand image has the most influential indicator, product image. The research results show that celebrity endorsers have a positive and significant influence on the decision to purchase Erigo products in the city of Surabaya as well as the brand image has a positive and significant influence on the decision to purchase Erigo products in the city of Surabaya. These findings show that there is a relationship that mutually influences celebrity endorsers, brand image, and Erigo purchasing decisions in the city of Surabaya.
The Influence of Promotion, Information Quality, and Price Perception on Impulsive Buying on the Shopee Live Feature Among Students of UPN "Veteran" East Java Michael Daniel Pinontoan; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5592

Abstract

After the emergence and develops of e-commerce in Indonesia, consumer behavior began to shift, whereas now consumers no longer had to come to a store or a mall to go shopping and see the value of a product. They could just simply visit the targeted website or e-commerce platform, which is Shopee in this case. Shopee has provided many ways and selling features inside their platform for business owners to be able to interact directly with their product/service buyers even though they are not in the same physical environment. Among them is live streaming marketing via the Shopee live feature. This feature is pretty familiar to Shopee consumers or users, especially among UPN "Veteran" East Java students. The purpose of this study is to analyze the effect of promotions, information quality, and price perceptions on impulse buying via the Shopee Live feature on UPN "Veteran" East Java students. This study uses quantitative methods which are processed using the SmartPLS 4 program, with a sample size of 100 respondents. The results showed that promotions, information quality, and price perceptions have a positive and significant effect on impulse buying.
The Influence of Price Perceptions and Lifestyle on Purchasing Decisionss for Iphone Smartphones in Generation Z Surabaya Ryan Ahnaf Rizky Nugroho; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7652

Abstract

Advances in information technology encourage people, especially Generation Z, to increasingly rely on digital devices such as smartphones. Thissstudyyaimssto evaluate the influenceeoffperceived priceeanddlifestyleeon iPhone purchase decisions among Generation Z aged 20-24 years in Surabaya. Using a non-probability approach with purposive sampling method, 100 respondents were involved. Data analysis was conducted through the Partial Least Square (PLS) method. The results showed that price perception has the mostsdominanttinfluenceeinnpurchasinggdecisions, because consumers consider the suitability between price and product quality. In addition, lifestyle also plays an important role as a supporting factor, as the iPhone is often associated with a modern image and a symbol of social status. The findings provide strategic insights for businesses in designing more effective marketing approaches that suit the characteristics of young consumers.
PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MICELLAR WATER GARNIER DI KOTA SURABAYA Hernanda Julia Ayu Maharani; Ugy Soebiantoro
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2370

Abstract

The increasing competition in the skincare industry and the high demand for facial care products are driving cosmetic companies to build a strong brand image and set prices that align with consumer perceptions. Garnier, as one of the skincare brands, faces competition in maintaining consumer purchasing decisions for its Micellar Water products. Using a Likert-scale questionnaire and analyzed using the partial least squares (PLS) method, brand image and price perceptions influenced purchasing decisions for Garnier Micellar Water in Surabaya. This study employed a quantitative method with purposive sampling of 110 respondents aged at least 17. The study demonstrated that brand image and price perceptions have a positive and significant effect on purchasing decisions. The better the brand image and the more positive consumer perceptions of price, the higher the consumer's purchasing decision for Garnier Micellar Water.
Pelatihan Pengelolaan Tekanan Kerja untuk Peningkatan Produktivitas Tenaga Marketing pada Perusahaan Pialang Berjangka Jesita Dian Rahmawati; Ugy Soebiantoro
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 1 (2026): Juli 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i1.1270

Abstract

Produktivitas tenaga marketing pada perusahaan pialang berjangka komoditi rentan terganggu oleh tekanan kerja yang bersumber dari target segmentasi nasabah yang spesifik, kuota contacting harian, dan tingkat penolakan calon nasabah yang tinggi akibat stigma negatif terhadap industri ini, sementara mitra belum memiliki program penanganan tekanan kerja yang sistematis. Kegiatan pengabdian ini bertujuan membekali karyawan divisi marketing PT. Glori Investama Surabaya dengan kemampuan mengelola tekanan kerja agar produktivitas pencarian nasabah meningkat. Pelaksanaan ditempuh melalui empat tahap selama empat bulan: identifikasi sumber tekanan, perancangan materi, pelatihan empat sesi, dan pendampingan-evaluasi, dengan melibatkan seluruh karyawan divisi marketing dan admin sebagai peserta. Evaluasi menggunakan observasi partisipatif, wawancara, dan dokumentasi catatan operasional yang dianalisis dengan model Miles dan Huberman. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam mengenali sumber tekanan, menerapkan strategi pencarian nasabah berbasis probabilitas, berkomunikasi secara edukatif, serta memanfaatkan sistem mentoring tim, yang pada gilirannya memperbaiki konsistensi aktivitas contacting dan kualitas interaksi dengan calon nasabah. Kata Kunci: Tekanan Kerja, Produktivitas Karyawan, Pelatihan SDM, Tenaga Marketing, Pialang Berjangka.
Strategi Adaptasi Perusahaan Pialang: Optimalisasi Pencarian Klien, Pengelolaan Risiko Terukur, dan Analisis Pergerakan Pasar dalam Merespons Ketidakpastian Ekonomi: Penelitian Faris Abqori Maulana Soma; Ugy Soebiantoro
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7202

Abstract

Kondisi ekonomi yang tidak pasti memaksa perusahaan pialang untuk terus berinovasi dan beradaptasi. Jurnal magang ini mendokumentasikan pengalaman langsung di lapangan mengenai strategi pialang untuk bertahan hidup dan berkembang, menyoroti tiga fungsi utama: taktik akuisisi klien baru, manajemen risiko investasi, dan pembacaan arah pasar. Selama magang, diamati bahwa membangun kepercayaan calon klien melalui edukasi investasi jauh lebih efektif daripada metode penjualan tradisional. Lebih lanjut, untuk melindungi portofolio klien dari volatilitas harga, pialang diharuskan untuk menerapkan manajemen risiko yang ketat (seperti penggunaan stop-loss) dan memberikan analisis harian yang akurat. Secara keseluruhan, integrasi edukasi klien yang transparan, manajemen risiko yang tepat, dan analisis
Co-Authors Achmad Hadi Dachlan Adinda Nila Puspita Sari Aditya Muhammad Alfi Rizka Amalia Tasya Salsabila Suyanto Amriel, Egan Evanzha Yudha Arinda Kristiandari Bima Aldian Yudhana Boggy Nugraha Pramana Calvin Rajagukguk Cipta Hening Alifiah Dani Rachmat Cipto Adi Deborah Yessinta Tan Dwi Zhaafira Pratiwi Faris Abqori Maulana Soma Hernanda Julia Ayu Maharani Indah Miftaul Janah Irfan Wahyu Jatmiko Ivan Ramadhan Robbyono Jesita Dian Rahmawati Jesslin Anastacia Kevin Rafi Diaz Sandio Khoirotun Nisa Khoirunnisa' Islamiyah Laurensi Angelica Levy Mochammad Tsaqif Lisa Dwi Luthfi Ali Akbar Mahendra Alfatoni Hadinata Maulida Zulfania Merchelly Bonita Sari Michael Daniel Pinontoan Muhammad Miftahul Khoir Muhammad Sutan Ethanova Primolassa Nina Masfufah Nova Aditya Pradana Nur Suranti Madu Sukmah Ralfael Al Hafizh Ferdiansyah Rixy Vidianto Rohmatus Shofia Ryan Ahnaf Rizky Nugroho Theodora Ketlinia Uci Silvia Rahmah Ulum’mil Insanniat Virginia Mandasari Zona Icashya Sugara