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All Journal Jurnal Pendidikan Ekonomi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal AbdiMas Nusa Mandiri International Journal of Community Service KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pepadu Jurnal Manajemen Pesisir dan Laut
Magistyo Purboyo Priambodo
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal AbdiMas Nusa Mandiri

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PENGUATAN EKONOMI LOKAL MELALUI DIGITALISASI UMKM PEREMPUAN: STUDI KASUS KELOMPOK TANI WANITA DESA SIDODADI Farida Rahmawati; Etty Soesilowati; Magistyo Purboyo Priambodo; Lustina Fajar Prastiwi
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.6435

Abstract

Strengthening the local economy through the active role of the Women Farmers Group (KTW) by improving digital marketing technology skills is an effective strategy for developing rural MSMEs. Sidodadi Village in Malang Regency has several key agricultural commodities such as bananas, cassava, and corn, which are mostly processed and marketed by women’s MSME groups. However, several challenges remain, including limited institutional management capacity, lack of knowledge about digital marketing technology, and restricted market access, making it difficult for MSMEs to compete. This community service aims to assist the Women Farmers Group in improving institutional management capacity and digital marketing skills through training and mentoring activities. The program was conducted in Sidodadi Village using survey, socialization, and training methods, followed by evaluation. The evaluation results show that participants were enthusiastic, actively involved, and demonstrated improved understanding and skills in using digital marketing tools. The activity successfully encouraged the group to optimize digital marketing for the sustainable growth of rural MSMEs. Therefore, this service is expected to increase the efficiency of agricultural product marketing and positively impact community welfare and income.
Co-Authors Abbas, Muhammad Hasyim Ibnu Abdul Azis Ahmad Fawaiq Suwanan Annisya, Annisya Aristawati, Apsari Nur Rofi’ah Davied Radhika Saputra Elmira Mufliha Camila Emma Yunika Puspasari Etty Soesilowati Farida Rahmawati Fikri Aulia Hadi Sumarsono Imam Mukhlis Kuntum Kinanthi Lustina Fajar Prastiwi Ni'matul Istiqomah Nila Cahayati Nur Anita Yunikawati Nur Syahidah Binti Aulia Rizqi, M. Yusril Naili Rizza Megasari Santya Ulfah Satrio, Yogi Dwi Syahrul Munir Tiya, Afrisma Silvia Ayu Karning Wahjoedi Wahyuningsih, Rani Destia