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All Journal Riset Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Industrika : Jurnal Ilmiah Teknik Industri Jurnal Rekayasa, Teknologi, dan Sains JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Jurnal Bakti Masyarakat Manajemen SENMEA
Ahmad Sidiq
Sekolah Tinggi Ilmu Ekonomi Atma Bhakti
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Journal : SENMEA

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ANALISIS INOVASI DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA WAKEUP COFFEE KEDIRI Sidiq, Ahmad
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The development of the business world is currently increasing very rapidly. One of them is in the culinary business sector. Competition is one thing that cannot be separated from business life. Currently, business competition is getting tougher and tougher, as is happening in Indonesia. Business competition in Indonesia has created many changes for business people. Many things influence the occurrence of competition, some of which are achievement targets, innovations in human life, the level of human creativity that continues to develop, the demands of life that continue to increase, and human lifestyles that continue to change in every era. The purpose of this study is to analyze (1) Innovation has a significant effect on WakeUp Coffee Kediri Consumer Satisfaction. (2) Prices significantly affect WakeUp Coffee Kediri Consumer Satisfaction. (3) Innovation and Price simultaneously significantly affect WakeUp Coffee Kediri Consumer Satisfaction. The population in this study are consumers of wakeup coffee. Respondents in this study were 40 people using the total sampling method. And analyzed by Multiple linear regression with the help of the SPSS Version 29 application. The conclusion of this study Innovation has a significant effect on WakeUp Coffee Kediri Consumer Satisfaction. (2) Prices have a significant effect on WakeUp Coffee Kediri Consumer Satisfaction. (3) Innovation and Price simultaneously have a significant effect on WakeUp Coffee Kediri Consumer Satisfaction.  
Co-Authors Anggraini, Meilani Anissa, Dinda Rizky Anita, Indri Astuti, Adinda Ajeng Rindu Darmanto Darmanto Diana, Dela Dirgantara, Wayan Veri Emy Khikmawati Fattah, Kemas Muhammat Abdul Hartiwi, Intan Heri Wibowo Heriyanti, Candra Ika Iing Lukman Jaya, Isha Kemas Muhammat Abdul Fatah Marcelly Widya Wardana Novie Dian Ambarsari, Novie Dian Nuryanto, Aan Ojahan R., Tumpal Prameswari, Caket Prasetyo, Renaldhi Reza Maulana Sukarno, Damai Nur Suprihati - W, Herlina Putri Wahyuni, Alfika Yulianti, Dita Yuniawatika