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All Journal RJABM (Research Journal of Accounting and Business Management) EQIEN - JURNAL EKONOMI DAN BISNIS Valid Jurnal Ilmiah Target : Jurnal Manajemen Bisnis SOLID Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Business Management Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen Media Riset Bisnis Ekonomi Sains dan Terapan
Amiruddin Kalbuadi
Universitas Teknologi Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Efektivitas Iklan Shopee Menggunakan EPIC Model Kembang, Lale Puspita; Maryanti, Sri; Kalbuadi, Amiruddin; Hikmi , Henni Comala
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.12409

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat efektivitas iklan yang sudah dilakukan oleh Shopee dengan menggunakan metode EPIC Model. Jenis penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Responden penelitian yang digunakan adalah konsumen yang melakukan kegiatan pembelian di Shopee baik melalui webiste dan aplikasi mobile dengan jumlah sampel sebanyak 80 orang. Teknik sampling yang digunakan dengan metode non probability sampling dengan teknik convenience sampling. Alat pengumpulan data menggunakan kuisioner yang disebarkan menggunakan media Google Forms. Hasil analisa menggunakan metode EPIC (Empathy, Persuasion, Impact dan Communication) menemukan bahwa masing-masing dimensi memiliki indeks keefektifan yang berbeda di mana Empathy memiliki nilai indeks sebesar 4.11 dengan kategori efektif, dimensi Persuasion memiliki nilai indeks sebesar 4.12 dengan kategori efektif, dimensi Impact memiliki nilai indeks sebesar 4.11 dengan kategori efektif dan dimensi Communication memiliki indeks sebesar 4.23 dengan kategori sangat efektif. Kemudian, secara model EPIC nilai indeks yang diperoleh sebesar 4.14 dengan kategori efektif. Sehingga iklan yang dikampanyekan oleh Shopee termasuk dalam kategori efektif.
IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Abstract

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village
Pengaruh Persepsi Manfaat, Kemudahan, dan Resiko terhadap Kepuasan Nasabah dalam Menggunakan Aplikasi Mobile Banking Livin By Mandiri Kalbuadi, Amiruddin; Rahmayani, Rani; Hikmi, Henni Comala
Infoman's : Jurnal Ilmu-ilmu Informatika dan Manajemen Vol. 19 No. 1 (2025): Infoman's
Publisher : LPPM & Fakultas Teknologi Informasi UNSAP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan pesat layanan perbankan digital di Indonesia, termasuk aplikasi Livin' by Mandiri, menunjukkan peningkatan signifikan dalam adopsi teknologi mobile banking. Meskipun aplikasi ini mengalami lonjakan jumlah pengguna, tantangan seperti risiko keamanan, kendala teknis, dan persepsi terhadap manfaat serta kemudahan penggunaan masih menjadi perhatian utama. Penelitian ini bertujuan untuk mengkaji pengaruh Persepsi Manfaat, Kemudahan Penggunaan, dan Analisis Resiko terhadap Kepuasan Nasabah dalam menggunakan aplikasi Livin' by Mandiri menggunakan pendekatan Teori Perilaku Terencana (TPB). Penelitian dilakukan dengan pendekatan kuantitatif eksplanatori, melibatkan 190 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berbasis daring menggunakan Google Form dengan skala Likert dan dianalisis melalui metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Persepsi Manfaat dan Kemudahan Penggunaan berpengaruh positif dan signifikan terhadap Kepuasan Nasabah. Sebaliknya, Analisis Resiko memiliki pengaruh negatif yang signifikan, menunjukkan bahwa persepsi risiko yang tinggi dapat mengurangi Kepuasan Nasabah untuk menggunakan aplikasi. Implikasi dari penelitian ini adalah pentingnya pengelola layanan Livin' by Mandiri untuk terus meningkatkan manfaat dan kemudahan aplikasi sambil meminimalkan risiko yang dirasakan pengguna. Upaya ini dapat dilakukan melalui inovasi fitur, peningkatan keamanan, dan edukasi pengguna. Temuan ini juga memberikan kontribusi teoretis terhadap pengembangan kajian adopsi teknologi berbasis TPB.
Pengaruh Customer Brand Love melalui Genuineness Personal Branding terhadap Loyalitas Konsumen Gen-Z pada Coffeeshop di Kota Mataram Kalbuadi, Amiruddin; Kembang, Lale Puspita; Hermanto, Agus; Hilmawati
Valid: Jurnal Ilmiah Vol. 23 No. 1 (2025): Valid Jurnal Ilmiah - Edisi Juli-Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v23i1.609

Abstract

This research examines the influence of customer brand love and the mediating role of genuineness of personal branding on consumer loyalty among Gen-Z coffee shop patrons in Mataram City. With Gen-Z prioritizing authenticity and value alignment, the research investigates how emotional connections and perceived brand genuineness shape loyalty in a competitive market. A quantitative approach using structural equation modeling (SEM) with 384 respondents revealed significant direct effects: customer brand love positively influences both genuineness of personal branding and consumer loyalty. Additionally, the genuineness of personal branding directly impacts loyalty. Notably, genuineness of personal branding mediates the relationship between customer brand love and customer loyalty, explaining 30% of the total effect. The findings highlight that authentic personal branding amplifies emotional bonds, which in turn drive loyalty. The study underscores strategies for coffeeshops to foster Gen-Z loyalty by prioritizing transparent communication, experiential engagement, and values-driven narratives. Practical implications emphasize the need for brands to align with Gen-Z’s demand for authenticity to enhance competitiveness.
Integrasi Manajemen dan Teknologi Informasi dalam Pelatihan Media Pembelajaran dan Branding Sekolah Lale Puspita Kembang; Lalu Delsi Samsumar; Zaenudin Zaenudin; Amiruddin Kalbuadi; Dewi Rispawati
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1765

Abstract

This community service program aims to enhance the competencies of teachers at MA Attarbiyah Addiniyah Gersik in utilizing information technology and strengthening school branding through an integrative approach combining Management and Information Technology. The one‑month program consisted of needs analysis, program design, pre‑test, basic computer training, digital learning media development, school branding training, mentoring, and post‑test evaluation. The pre‑test and post‑test results indicate significant improvements in all competency areas: basic computer skills (57.7%), digital learning media development (83.3%), and school branding (45.4%). Observations during the training revealed increased teacher confidence in using digital tools, improved ability to produce engaging learning media, and better understanding of school branding strategies. The mentoring phase supported teachers in completing their final outputs, including digital learning media and a school branding concept. Overall, this program contributed to improving teachers’ digital literacy, enhancing learning quality, strengthening teacher professionalism, and reinforcing the school’s digital identity.
Brand Awareness Analysis Of Sukarara Woven Cloth Motifs Fitria Ika Agustina; Amiruddin Kalbuadi; Sri Septin Adiningsih
Business Management Vol. 5 No. 2 (2026): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i2.10404

Abstract

This research aims to determine and analyze the level of awareness (brand awareness) of tourists regarding the Sukarara woven fabric motifs they purchase. The type of research used in this research is descriptive research with a quantitative approach with a sample of 120 respondents who met the criteria by sampling using a non-probability sampling technique. The data source used in this research is primary data with Documentation, Observation and Questionnaire data collection methods. The research results show that the level of Brand Awareness towards Sukarara woven fabric motifs is at the Brand Recall level. This can be seen from the Brand Awareness calculation results of 2.89 where the Brand Recall level is on a scale of 2.52 – 3.27, which means that the level of knowledge of tourists regarding the sukarara woven fabric motif in Brand Awareness is at the Brand Recall level
Analysis of the Influence of Smm, Ocr, and Im on the Brand Image of Fashion Products in Tiktok Shop Fitria Ika Agustina; Amiruddin Kalbuadi; Dini Milhiani
Business Management Vol. 4 No. 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9146

Abstract

This research aims to determine the influence of social media marketing, online customer reviews and influencer marketing on brand image. This type of research uses quantitative research. Data collected in this research used a questionnaire distributed via a Google Form link. The population or sample in this study was 85 respondents. Respondents were taken from students who had purchased fashion products at the TikTok shop. Data were processed using multiple linear analysis, t test and f test with the help of SPSS. The results of this research show that the t test that has been carried out on the social media marketing variable on brand image partially has a significant effect. The online customer review variable on brand image partially has a significant effect. The influencer marketing variable on brand image partially has a significant effect. Simultaneously, all variables, namely social media marketing, online customer reviews and influencer marketing, have a positive and significant effect on brand image. Meanwhile, the results of the last test, namely the online customer review variable, show a dominant influence on brand image. The conclusion of this research shows that the variables of social media marketing, online customer reviews and influencer marketing have a positive and significant effect on the brand image of fashion products in the TikTok shop. 
MENDORONG LOYALITAS PELANGGAN MELALUI CUSTOMER ENGAGEMENT DAN BRAND EXPERIENCE PADA KEDAI KOPI DI MATARAM Amiruddin Kalbuadi; Lale Puspita Kembang; Agus Hermanto; Lalu Ahmad Murdhani
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1007

Abstract

This study aims to examine the effect of customer engagement and brand experience on customer loyalty at coffee shops in Mataram City. A quantitative causal-explanatory approach was employed. The population comprised all coffee shop consumers in Mataram, with an infinite population size. A sample of 385 respondents was selected using purposive sampling, with criteria including age ≥17 years, minimum three visits per month. Data were collected through questionnaires using a 5-point Likert scale, distributed both directly and via Google Forms. Data analysis was performed using descriptive statistics and Partial Least Squares (PLS) with SmartPLS 4.0, including outer model evaluation (convergent validity, discriminant validity, reliability) and inner model evaluation (R-square, Q-square, hypothesis testing via bootstrapping). The results indicate that customer engagement has a positive and significant partial effect on customer loyalty (β=0.286; t=4.872; p=0.000). Brand experience also has a positive and significant partial effect, with a more dominant influence (β=0.452; t=8.122; p=0.000). Simultaneously, customer engagement and brand experience significantly affect customer loyalty (β=0.677; t=6.330; p=0.000), with an R-square value of 0.538, meaning both variables explain 53.8% of customer loyalty variation.Keywords : Brand Experience, Coffee Shop, Customer Engagement, Customer Loyalty, Mataram
Co-Authors Adlilulhak Adlilulhak Adlilulhak, Adlilulhak Agus Hermanto Agus Hermanto Agus Marjan Saputra Agustina, Fitria ika Akbar, Ardiyallah Dewi Rispawati Dini Milhiani Farha Farha Farha Farha Hikmi , Henni Comala Hikmi, Henni Comala Hilmawati Ibrahim, Isra Dewi Kuntary Kembang, Lale Puspita Lale Puspita Kembang Lalu Ahmad Murdhani Lalu Delsi Samsumar, M.Eng. Rian Indranopa Sri Maryanti Sri Septin Adiningsih Sriasih, Sriasih Sukardi, Roy Fransiskus Zaenudin Zaenudin Zaenudin Zaenudin