Garuda - Garba Rujukan Digital

IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village

Analysis of Brand Perception and Relevance of Sukarara Woven Fabric Motifs in the Context of Cultural Identity and Market Kembang, Lale Puspita; Dewi Rispawati; Maryanti, Sri
GREENOMIKA Vol. 6 No. 2 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.2.1

This study aims to analyze the level of Brand Awareness of Sukarara woven fabric motifs among domestic tourists. The method used in this study is a quantitative survey with data collection through questionnaires distributed to tourists visiting the area. The research sample consisted of 120 respondents selected through non-probability sampling techniques. The results of the study indicate that the level of Brand Awareness of Sukarara woven fabric motifs is at the brand recall level which is included in the high category, with an average value of 2.89 which is on a scale of 2.52 - 3.27. This finding indicates that domestic tourists have recognized and remembered Sukarara woven fabric motifs, although the product has not been the main choice when buying woven fabrics. This study provides important insights for craftsmen and marketers to formulate more effective marketing strategies to increase the attractiveness and relevance of Sukarara woven fabrics in the market so that they can transform from being simply recognized to being the main choice among consumers. Thus, this study is expected to contribute to the development of the local weaving industry and cultural preservation through increased brand awareness.

Indonesia Foreign Trade Policy in Protecting Domestic Textile Industry Products from the Influx of Illegal Textile Import Sood, Muhammad; Valencia Husni; Sri Maryati; Lale Puspita Kembang
Unram Law Review Vol 9 No 1 (2025): Unram Law Review (ULREV)
Publisher : Faculty of Law, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ulrev.v9i1.407

This study aims to analyze international trade regulations related to the importation of goods into Indonesia; examine the implications of the widespread circulation of illegal textile products on the domestic textile industry; and assess Indonesia import policies in providing protection for domestic textile production. This research employs a normative legal method, utilizing both the Statutory Approach and the Conceptual Approach. Legal materials were collected through a literature review, using documentation techniques to analyze various sources of law in the form of statutory regulations. The results of the study indicate that international trade regulations are established in various laws, including Law Number 17 of 2006 concerning Customs; Law Number 7 of 2014 concerning Trade; Law Number 7 of 1996 concerning Food; and Law Number 8 of 1999 concerning Consumer Protection. The widespread circulation of illegal textile products (commonly known as thrifting) has led to several negative impacts, including the closure of numerous domestic textile industries, increased unemployment, and reduced state revenue. To address these issues, the Indonesian government has implemented various policies to protect the domestic textile industry through both preventive and repressive legal measures. Preventive legal protection includes regulations on import policy and supervision, guidance for business actors (producers, importers, and distributors), and public outreach to consumers. Repressive legal protection involves the imposition of administrative, civil, and criminal sanctions on those engaged in the illegal importation of textile products.

Sosialisasi Pengembangan Produk Gerabah Yang Lebih Beragam Untuk Meningkatkan Pendapatan Perajin Gerabah Pada Usaha Kerajinan Gerabah Di Desa Banyumulek Lombok Barat: Pengabdian Dewi Rispawati; Herawati Khotmi; Lale Puspita Kembang; Sri Maryanti; Nadia Nuril Ferdaus; Yeldi Dwi Genadi; Wulandari Agustiningsih
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.994

Pengabdian Masyarakat ini bertema “Sosialisasi Pengembangan Produk Gerabah Yang Lebih Beragam Untuk Meningkatkan Pendapatan Perajin Gerabah Pada Usaha Kerajinan Gerabah Di Desa Banyumulek Lombok Barat”. Tujuan Pengabdian Masyarakat ini, untuk meningkatkan pendapatan perajin Gerabah pada Usaha Kerajinan Gerabah di Desa Banyumulek Lombok Barat. Dalam Pengabdiaan Masyarakat ini, menggunakan tiga metode dalam pelaksanaannya yaitu: (1) Persiapan dan Sosialisasi Kegiatan Pengabdian Masyarakat Pengembangan Produk Gerabah Yang Lebih Beragam, (2) Pelaksanaan Kegiatan Pengabdian Masyarakat Sosialisasi Pengembangan Produk Gerabah Yang Lebih Beragam dan (3) Monitoring dan Evaluasi Hasil Kegiatan Pengabdian Masyarakat Sosialisasi Pengembangan Produk Gerabah Yang Lebih Beragam. Hasil Kegiatan Pengabdian Masyarakat di Desa Banyumulek Lombok Barat sangat bermanfaat untuk mengembangkan produk Gerabah yang lebih beragam untuk meningkatkan volume penjualan usaha kerajinan Gerabah, sehingga dapat meningkatkan pendapatan perajin Gerabah di Desa Banyumulek Lombok Barat.

Meningkatkan Keterampilan Pemasaran Bagi Pedagang Pasar Tradisional Kembang, Lale Puspita; Kalbuadi, Amiruddin
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 3 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i3.749

This article discusses a community service program that focuses on improving marketing skills for traditional market traders to strengthen their competitiveness in modern markets. This program includes training in marketing techniques, product styling, and using social media for promotion. Service activities were carried out at the traditional market in Telaga Waru Village, West Lombok, using observation and in-depth interview methods to evaluate the program's impact on participating traders. The service results show that this training increased traders' understanding and skills in implementing more effective marketing strategies. Significant changes can be seen in more attractive product arrangements, increased promotional activities via social media, and an increase in the number of customers and sales. Apart from that, this program has also increased traders' awareness of the importance of adapting to technological developments in marketing. The conclusion of this service emphasizes the need for continuous training and support from the government and related institutions to maintain the sustainability and competitiveness of traditional markets. Recommendations include developing more comprehensive training programs, providing access to digital resources, and collaborating with various parties to support the sustainability of this initiative.ABSTRAKArtikel ini membahas program pengabdian masyarakat yang berfokus pada peningkatan keterampilan pemasaran bagi pedagang pasar tradisional untuk memperkuat daya saing mereka terhadap pasar modern. Program ini mencakup pelatihan teknik pemasaran, penataan produk, dan penggunaan media sosial untuk promosi. Kegiatan pengabdian dilakukan di pasar tradisional Desa Telaga Waru Lombok Barat dengan menggunakan metode observasi dan wawancara mendalam untuk mengevaluasi dampak program terhadap pedagang yang berpartisipasi. Hasil pengabdian menunjukkan bahwa pelatihan ini berhasil meningkatkan pemahaman dan keterampilan pedagang dalam menerapkan strategi pemasaran yang lebih efektif. Perubahan signifikan terlihat dalam penataan produk yang lebih menarik, peningkatan aktivitas promosi melalui media sosial, serta peningkatan jumlah pelanggan dan penjualan. Selain itu, program ini juga berhasil meningkatkan kesadaran pedagang tentang pentingnya adaptasi terhadap perkembangan teknologi dalam pemasaran. Kesimpulan dari pengabdian ini menekankan perlunya pelatihan berkelanjutan dan dukungan dari pemerintah serta lembaga terkait untuk menjaga keberlanjutan dan daya saing pasar tradisional. Rekomendasi meliputi pengembangan program pelatihan yang lebih komprehensif, penyediaan akses ke sumber daya digital, dan kolaborasi dengan berbagai pihak untuk mendukung keberlanjutan inisiatif ini.

Efektivitas Bauran Promosi dalam Meningkatkan Volume Penjualan di Art Shop Sukarara Lombok Tengah Lale Puspita Kembang; Rian Indranopa; Amirudin Kalbuadi
Epsilon Journal of Management Vol. 3 No. 2 (2025): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v3i2.67

Promoting company products so that they are known to the wider community, not only by promoting through social media or using online media, but promoting directly to the public also has a significant effect on the company's sales volume, such as brochures distributed door to door, through magazines. can be seen directly by the public, through placing banners and banners on every strategic road, this is a marketing strategy that can be used by companies as a tool to introduce their products without having to look on social media or online and there are still many ways that can be used. The aim of this research is to analyze advertising, promotions and personal sales in increasing sales volume at Artshop Sukarara, Central Lombok. The method used in this research is causal associative research, which is asking about the relationship between two or more variables. The location of the research was at the Patuh Sukarara Art Shop, Central Lombpk. The number of respondents in the research was 30 consumers. The results of research on the effectiveness of the promotional mix are thought to have a relationship or relationship with sales volume. Based on the results of analysis of the coefficient of determination (R2), it was found that the coefficient of determination or R-Square value was 0.17906, which means that 17.9% of the dependent variable of sales volume is influenced by advertising and promotion variables. sales, personal sales and public relations, while the rest is explained by unused variables.

Mengakselerasi Daya Saing UMKM melalui Transformasi Digital Marketing: Studi pada Toko Kosmetik Luxolla Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Cahyaningrum, Dinis; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary; Kembang, Lale Puspita
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 9 No. 2 (2025): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v9i2.7184

Luxolla adalah usaha mikro, kecil, dan menengah (UMKM) yang bergerak di sektor kosmetik dan perawatan kulit, mulai didirikan pada tahun 2023 di Kota Mataram, Nusa Tenggara Barat. Tantangan utama yang dihadapi usaha ini meliputi ketiadaan elemen identitas visual seperti logo, serta belum optimalnya strategi pemasaran secara digital. Untuk menjawab tantangan tersebut, kegiatan pengabdian masyarakat dilaksanakan dengan fokus pada pembuatan desain logo dan pelatihan terkait pemasaran digital, termasuk pembuatan konten serta pengelolaan toko daring (e-commerce). Metode yang digunakan dalam kegiatan ini mencakup survei awal, penyampaian materi melalui presentasi, diskusi partisipatif, serta pendampingan langsung dalam proses desain. Pelatihan digital marketing diberikan agar Luxolla mampu memaksimalkan pemanfaatan media sosial dan platform e-commerce secara lebih efektif. Luaran kegiatan ini adalah desain logo baru serta peningkatan pemahaman dan keterampilan pemilik usaha dalam mempromosikan produk secara online.Program ini diharapkan dapat memperkuat daya saing Luxolla di pasar dan turut mendorong pertumbuhan UMKM secara berkelanjutan.

Analisis Efektivitas Iklan Shopee Menggunakan EPIC Model Kembang, Lale Puspita; Maryanti, Sri; Kalbuadi, Amiruddin; Hikmi , Henni Comala
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.12409

Penelitian ini bertujuan untuk mengetahui tingkat efektivitas iklan yang sudah dilakukan oleh Shopee dengan menggunakan metode EPIC Model. Jenis penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Responden penelitian yang digunakan adalah konsumen yang melakukan kegiatan pembelian di Shopee baik melalui webiste dan aplikasi mobile dengan jumlah sampel sebanyak 80 orang. Teknik sampling yang digunakan dengan metode non probability sampling dengan teknik convenience sampling. Alat pengumpulan data menggunakan kuisioner yang disebarkan menggunakan media Google Forms. Hasil analisa menggunakan metode EPIC (Empathy, Persuasion, Impact dan Communication) menemukan bahwa masing-masing dimensi memiliki indeks keefektifan yang berbeda di mana Empathy memiliki nilai indeks sebesar 4.11 dengan kategori efektif, dimensi Persuasion memiliki nilai indeks sebesar 4.12 dengan kategori efektif, dimensi Impact memiliki nilai indeks sebesar 4.11 dengan kategori efektif dan dimensi Communication memiliki indeks sebesar 4.23 dengan kategori sangat efektif. Kemudian, secara model EPIC nilai indeks yang diperoleh sebesar 4.14 dengan kategori efektif. Sehingga iklan yang dikampanyekan oleh Shopee termasuk dalam kategori efektif.

IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village

Dampak Pemasaran E-Commerce terhadap Daya Saing Produk Lokal: Perspektif UMKM di Kota Mataram Kembang, Lale Puspita; Rispawati, Dewi; Maryanti, Sri; Asri, Ni Wayan Adelia Mutiara
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3675

Dalam era digitalisasi, e-commerce telah menjadi saluran utama untuk pemasaran produk lokal, namun membawa tantangan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk meningkatkan daya saing UMKM di Kota Mataram, yang menghadapi persaingan ketat dengan produk impor dan kesenjangan literasi digital. Penelitian ini mengidentifikasi strategi pemasaran e-commerce yang paling efektif, menganalisis faktor-faktor yang memengaruhi minat beli konsumen dari perspektif pelaku UMKM, serta mengukur dampak adopsi e-commerce terhadap kinerja bisnis. Menggunakan pendekatan mixed-methods, data kuantitatif diperoleh melalui survei kuesioner terhadap 89 pelaku UMKM, sementara wawancara mendalam digunakan untuk memperkaya temuan kualitatif. Hasil penelitian menunjukkan bahwa faktor utama yang memengaruhi minat beli konsumen adalah kualitas produk (skor 4,6) dan kepercayaan pada penjual (4,5). Strategi pemasaran yang paling efektif mencakup desain kemasan menarik (4,6), promosi media sosial aktif (4,4), dan pelayanan pelanggan responsif (4,3). Selain itu, adopsi e-commerce membawa dampak signifikan, dengan peningkatan volume penjualan rata-rata sebesar 75%, jumlah pelanggan aktif meningkat 77%, dan omzet bulanan mengalami kenaikan sebesar 87%. Penelitian ini menegaskan bahwa e-commerce merupakan katalisator penting dalam meningkatkan daya saing produk lokal UMKM dan memberikan model pemasaran yang relevan untuk pengembangan ekonomi daerah. Temuan ini juga memberikan rekomendasi bagi UMKM untuk memperkuat branding digital dan meningkatkan literasi digital guna menghadapi persaingan global serta memanfaatkan peluang pasar yang lebih luas.

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