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All Journal Unram Law Review JMM (Jurnal Masyarakat Mandiri) MITRA: Jurnal Pemberdayaan Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Valid Jurnal Ilmiah Dialektika: Jurnal Ekonomi dan Ilmu Sosial SOLID Jurnal Pengabdian kepada Masyarakat GREENOMIKA Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Communautaire: Journal of Community Service Jurnal Riset Manajemen dan Ekonomi Semar : Jurnal Sosial dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Epsilon : Journal of Management (EJoM)
Kembang, Lale Puspita
Universitas Teknologi Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Abstract

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village
Dampak Pemasaran E-Commerce terhadap Daya Saing Produk Lokal: Perspektif UMKM di Kota Mataram Kembang, Lale Puspita; Rispawati, Dewi; Maryanti, Sri; Asri, Ni Wayan Adelia Mutiara
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3675

Abstract

Dalam era digitalisasi, e-commerce telah menjadi saluran utama untuk pemasaran produk lokal, namun membawa tantangan bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk meningkatkan daya saing UMKM di Kota Mataram, yang menghadapi persaingan ketat dengan produk impor dan kesenjangan literasi digital. Penelitian ini mengidentifikasi strategi pemasaran e-commerce yang paling efektif, menganalisis faktor-faktor yang memengaruhi minat beli konsumen dari perspektif pelaku UMKM, serta mengukur dampak adopsi e-commerce terhadap kinerja bisnis. Menggunakan pendekatan mixed-methods, data kuantitatif diperoleh melalui survei kuesioner terhadap 89 pelaku UMKM, sementara wawancara mendalam digunakan untuk memperkaya temuan kualitatif. Hasil penelitian menunjukkan bahwa faktor utama yang memengaruhi minat beli konsumen adalah kualitas produk (skor 4,6) dan kepercayaan pada penjual (4,5). Strategi pemasaran yang paling efektif mencakup desain kemasan menarik (4,6), promosi media sosial aktif (4,4), dan pelayanan pelanggan responsif (4,3). Selain itu, adopsi e-commerce membawa dampak signifikan, dengan peningkatan volume penjualan rata-rata sebesar 75%, jumlah pelanggan aktif meningkat 77%, dan omzet bulanan mengalami kenaikan sebesar 87%. Penelitian ini menegaskan bahwa e-commerce merupakan katalisator penting dalam meningkatkan daya saing produk lokal UMKM dan memberikan model pemasaran yang relevan untuk pengembangan ekonomi daerah. Temuan ini juga memberikan rekomendasi bagi UMKM untuk memperkuat branding digital dan meningkatkan literasi digital guna menghadapi persaingan global serta memanfaatkan peluang pasar yang lebih luas.
Kegiatan Bersih – Bersih Sungai Unus Di Kota Mataram Dalam Menjaga Kelestarian Lingkungan: Pengabdian Dewi Rispawati; Nora Listantia; Eko Supriastuti; Lale Puspita Kembang; Suparlan, Suparlan; Sri Maryanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4136

Abstract

Pengabdian Masyarakat ini bertema “Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram Dalam Menjaga Kelestarian Lingkungan”. Tujuan Pengabdian Masyarakat ini, untuk mencegah terjadinya banjir dengan menghilangkan sampah yang menyumbat aliran air, menjaga kebersihan dan kesehatan ekosistem sungai serta meningkatkan kesadaran masyarakat akan pentingnya tidak membuang sampah sembarangan ke sungai. Pengabdiaan Masyarakat ini, menggunakan dua metode dalam pelaksanaannya yaitu: (1) Persiapan Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram, (2) Pelaksanaan Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram yang sangat bermanfaat untuk mencegah terjadinya banjir, menjaga kebersihan dan kesehatan ekosistem sungai serta meningkatkan kesadaran masyarakat akan pentingnya tidak membuang sampah sembarangan ke sungai. Kegiatan bersih – bersih Sungai Unus di Kota Mataram ini, menjadi sarana untuk mempererat kerjasama antar pemerintah dan warga masyarakat dalam menjaga kelestarian lingkungan.
Pengaruh Customer Brand Love melalui Genuineness Personal Branding terhadap Loyalitas Konsumen Gen-Z pada Coffeeshop di Kota Mataram Kalbuadi, Amiruddin; Kembang, Lale Puspita; Hermanto, Agus; Hilmawati
Valid: Jurnal Ilmiah Vol. 23 No. 1 (2025): Valid Jurnal Ilmiah - Edisi Juli-Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v23i1.609

Abstract

This research examines the influence of customer brand love and the mediating role of genuineness of personal branding on consumer loyalty among Gen-Z coffee shop patrons in Mataram City. With Gen-Z prioritizing authenticity and value alignment, the research investigates how emotional connections and perceived brand genuineness shape loyalty in a competitive market. A quantitative approach using structural equation modeling (SEM) with 384 respondents revealed significant direct effects: customer brand love positively influences both genuineness of personal branding and consumer loyalty. Additionally, the genuineness of personal branding directly impacts loyalty. Notably, genuineness of personal branding mediates the relationship between customer brand love and customer loyalty, explaining 30% of the total effect. The findings highlight that authentic personal branding amplifies emotional bonds, which in turn drive loyalty. The study underscores strategies for coffeeshops to foster Gen-Z loyalty by prioritizing transparent communication, experiential engagement, and values-driven narratives. Practical implications emphasize the need for brands to align with Gen-Z’s demand for authenticity to enhance competitiveness.
Enhancing Local Coffee Business Competitiveness through Production Improvement and Marketing Digitalization at Kedai Titik Anggur, North Lombok Kembang, Lale Puspita; Samsumar, Lalu Delsi; Rispawati, Dewi; Asri, Ni Wayan Adelia Mutiara
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1345

Abstract

Kedai Kopi Titik Anggur, a potential micro-enterprise in Sesait Village, North Lombok, faces significant operational hurdles due to traditional manual production methods and a marketing scope confined strictly to the local vicinity. These limitations have resulted in inconsistent product quality and restricted sales growth. This community service program aims to elevate the partner's competitiveness through comprehensive production management optimization and digital marketing transformation. The implementation utilized a participatory approach encompassing five systematic stages: socialization, technical training, appropriate technology adoption, intensive mentoring, and impact evaluation. Technological interventions focused on standardizing quality through the deployment of automatic roasting machines with precision temperature control, digital grinders, and vacuum packaging to extend shelf life. Simultaneously, market expansion was driven by developing a private e-marketplace website integrated with digital payment systems and optimizing social media branding. The outcomes were substantial: daily production capacity surged by 50-60%, production lead time was reduced by 25%, and product quality inconsistency dropped by 30%. Economically, total sales volume grew by 28% within the first three months, with the newly established online channel contributing 35% to the revenue. These findings confirm that integrating modern production technology with digital marketing strategies effectively enhances operational efficiency, market access, and long-term business sustainability.
PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING SEBAGAI STRATEGI TRANSFORMASI BRANDING DAN PEMASARAN UMKM Kembang, Lale Puspita; Maryanti, Sri; Wardani, Laila; Samsumar, Lalu Delsi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34674

Abstract

Abstrak: UMKM merupakan sektor penting dalam perekonomian Indonesia, namun masih banyak yang menghadapi keterbatasan dalam pemanfaatan teknologi digital. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan untuk memberdayakan 25 pelaku usaha di Kota Mataram melalui pelatihan dan pendampingan digital marketing serta teknologi informasi. Metode pelaksanaan kegiatan meliputi sosialisasi, pelatihan intensif, implementasi teknologi, pendampingan, dan evaluasi. Hasil pre-test menunjukkan rata-rata pemahaman peserta adalah 48 dari 100, yang kemudian meningkat secara signifikan menjadi 82 dari 100 pada post-test. Sebanyak 100% peserta berhasil mengaktifkan akun media sosial bisnis, 80% mengelola akun marketplace dengan rata-rata 10 produk terunggah, dan 10 UMKM berhasil membangun identitas branding baru. Dampak kegiatan ini terlihat dari peningkatan engagement media sosial sebesar 45%, penambahan pengikut rata-rata 200 akun, serta kenaikan omzet rata-rata 28% dalam dua bulan pasca program. Kegiatan ini membuktikan bahwa transformasi digital melalui pelatihan dan pendampingan berkelanjutan efektif meningkatkan literasi digital, daya saing, dan kemandirian UMKM.Abstract: Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in the Indonesian economy, yet many still face limitations in utilizing digital technology. This Community Service activity was implemented to empower 25 business owners in Mataram City through digital marketing and information technology training and mentoring. The implementation method included outreach, intensive training, technology implementation, mentoring, and evaluation. Pre-test results showed an average participant understanding of 48 out of 100, which then increased significantly to 82 out of 100 in the post-test. A total of 100% of participants successfully activated their business social media accounts, 80% managed marketplace accounts with an average of 10 uploaded products, and 10 MSMEs successfully established new branding identities. The impact of this activity was seen in a 45% increase in social media engagement, an average increase of 200 followers, and an average increase in turnover of 28% in the two months following the program. This activity proves that digital transformation through continuous training and mentoring is effective in increasing digital literacy, competitiveness, and independence of MSMEs.
Co-Authors Agus Hermanto Agus Hermanto Agustina, Fitria ika Agustiningsih, Wulandari Akbar, Ardiyallah Amiruddin Kalbuadi Amirudin Kalbuadi Dewi Rispawati Dhanny Safitri Dinis Cahyaningrum Eko Supriastuti Farha Farha Genadi, Yeldi Dwi Hikmi , Henni Comala Hilmawati Hully Hully Ibrahim, Isra Dewi Kuntary Kalbuadi, Amirudin Khotmi, Herawati Lalu Delsi Samsumar, M.Eng. Mahmud Mahmud Muhammad Sood, Muhammad Nadia Nuril Ferdaus Ni Wayan Adelia Mutiara Asri Nora Listantia Ramadhan, Mahameru Nur Ikhsan Rian Indranopa Rispawati, Dewi Safitri, Dian Mila Sri Maryanti Sri Maryanti Sri Maryati Sriasih, Sriasih Suparlan . Tifani Dame Hasany Valencia Husni Wardani, Laila Yeldi Dwi Genadi Zaenudin Zaenudin