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All Journal Unram Law Review JMM (Jurnal Masyarakat Mandiri) MITRA: Jurnal Pemberdayaan Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Valid Jurnal Ilmiah SOLID Jurnal Pengabdian kepada Masyarakat GREENOMIKA Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Riset Manajemen dan Ekonomi Semar : Jurnal Sosial dan Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Epsilon : Journal of Management (EJoM)
Kembang, Lale Puspita
Universitas Teknologi Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Kegiatan Bersih – Bersih Sungai Unus Di Kota Mataram Dalam Menjaga Kelestarian Lingkungan: Pengabdian Dewi Rispawati; Nora Listantia; Eko Supriastuti; Lale Puspita Kembang; Suparlan, Suparlan; Sri Maryanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4136

Abstract

Pengabdian Masyarakat ini bertema “Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram Dalam Menjaga Kelestarian Lingkungan”. Tujuan Pengabdian Masyarakat ini, untuk mencegah terjadinya banjir dengan menghilangkan sampah yang menyumbat aliran air, menjaga kebersihan dan kesehatan ekosistem sungai serta meningkatkan kesadaran masyarakat akan pentingnya tidak membuang sampah sembarangan ke sungai. Pengabdiaan Masyarakat ini, menggunakan dua metode dalam pelaksanaannya yaitu: (1) Persiapan Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram, (2) Pelaksanaan Kegiatan Bersih – Bersih Sungai Unus di Kota Mataram yang sangat bermanfaat untuk mencegah terjadinya banjir, menjaga kebersihan dan kesehatan ekosistem sungai serta meningkatkan kesadaran masyarakat akan pentingnya tidak membuang sampah sembarangan ke sungai. Kegiatan bersih – bersih Sungai Unus di Kota Mataram ini, menjadi sarana untuk mempererat kerjasama antar pemerintah dan warga masyarakat dalam menjaga kelestarian lingkungan.
Pengaruh Customer Brand Love melalui Genuineness Personal Branding terhadap Loyalitas Konsumen Gen-Z pada Coffeeshop di Kota Mataram Kalbuadi, Amiruddin; Kembang, Lale Puspita; Hermanto, Agus; Hilmawati
Valid: Jurnal Ilmiah Vol. 23 No. 1 (2025): Valid Jurnal Ilmiah - Edisi Juli-Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v23i1.609

Abstract

This research examines the influence of customer brand love and the mediating role of genuineness of personal branding on consumer loyalty among Gen-Z coffee shop patrons in Mataram City. With Gen-Z prioritizing authenticity and value alignment, the research investigates how emotional connections and perceived brand genuineness shape loyalty in a competitive market. A quantitative approach using structural equation modeling (SEM) with 384 respondents revealed significant direct effects: customer brand love positively influences both genuineness of personal branding and consumer loyalty. Additionally, the genuineness of personal branding directly impacts loyalty. Notably, genuineness of personal branding mediates the relationship between customer brand love and customer loyalty, explaining 30% of the total effect. The findings highlight that authentic personal branding amplifies emotional bonds, which in turn drive loyalty. The study underscores strategies for coffeeshops to foster Gen-Z loyalty by prioritizing transparent communication, experiential engagement, and values-driven narratives. Practical implications emphasize the need for brands to align with Gen-Z’s demand for authenticity to enhance competitiveness.
PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING SEBAGAI STRATEGI TRANSFORMASI BRANDING DAN PEMASARAN UMKM Kembang, Lale Puspita; Maryanti, Sri; Wardani, Laila; Samsumar, Lalu Delsi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34674

Abstract

Abstrak: UMKM merupakan sektor penting dalam perekonomian Indonesia, namun masih banyak yang menghadapi keterbatasan dalam pemanfaatan teknologi digital. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan untuk memberdayakan 25 pelaku usaha di Kota Mataram melalui pelatihan dan pendampingan digital marketing serta teknologi informasi. Metode pelaksanaan kegiatan meliputi sosialisasi, pelatihan intensif, implementasi teknologi, pendampingan, dan evaluasi. Hasil pre-test menunjukkan rata-rata pemahaman peserta adalah 48 dari 100, yang kemudian meningkat secara signifikan menjadi 82 dari 100 pada post-test. Sebanyak 100% peserta berhasil mengaktifkan akun media sosial bisnis, 80% mengelola akun marketplace dengan rata-rata 10 produk terunggah, dan 10 UMKM berhasil membangun identitas branding baru. Dampak kegiatan ini terlihat dari peningkatan engagement media sosial sebesar 45%, penambahan pengikut rata-rata 200 akun, serta kenaikan omzet rata-rata 28% dalam dua bulan pasca program. Kegiatan ini membuktikan bahwa transformasi digital melalui pelatihan dan pendampingan berkelanjutan efektif meningkatkan literasi digital, daya saing, dan kemandirian UMKM.Abstract: Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in the Indonesian economy, yet many still face limitations in utilizing digital technology. This Community Service activity was implemented to empower 25 business owners in Mataram City through digital marketing and information technology training and mentoring. The implementation method included outreach, intensive training, technology implementation, mentoring, and evaluation. Pre-test results showed an average participant understanding of 48 out of 100, which then increased significantly to 82 out of 100 in the post-test. A total of 100% of participants successfully activated their business social media accounts, 80% managed marketplace accounts with an average of 10 uploaded products, and 10 MSMEs successfully established new branding identities. The impact of this activity was seen in a 45% increase in social media engagement, an average increase of 200 followers, and an average increase in turnover of 28% in the two months following the program. This activity proves that digital transformation through continuous training and mentoring is effective in increasing digital literacy, competitiveness, and independence of MSMEs.
Integrasi Manajemen dan Teknologi Informasi dalam Pelatihan Media Pembelajaran dan Branding Sekolah Lale Puspita Kembang; Lalu Delsi Samsumar; Zaenudin Zaenudin; Amiruddin Kalbuadi; Dewi Rispawati
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1765

Abstract

This community service program aims to enhance the competencies of teachers at MA Attarbiyah Addiniyah Gersik in utilizing information technology and strengthening school branding through an integrative approach combining Management and Information toto20 Technology. The one‑month program consisted of needs analysis, program design, pre‑test, basic computer training, digital learning media development, school branding training, mentoring, and post‑test evaluation. The pre‑test and post‑test results indicate significant improvements in all competency areas: basic computer skills (57.7%), digital learning media development (83.3%), and school branding (45.4%). Observations during the training revealed increased teacher confidence in using digital tools, improved ability to produce engaging learning media, and better understanding of school branding strategies. The mentoring phase supported teachers in completing their final outputs, including digital learning media and a school branding concept. Overall, this program contributed to improving teachers’ digital literacy, enhancing learning quality, strengthening teacher professionalism, and reinforcing the school’s digital identity.
Co-Authors Agus Hermanto Agus Hermanto Agustina, Fitria ika Agustiningsih, Wulandari Akbar, Ardiyallah Amiruddin Kalbuadi Amirudin Kalbuadi Dewi Rispawati Dhanny Safitri Dinis Cahyaningrum Eko Supriastuti Farha Farha Hikmi , Henni Comala Hilmawati Hully Hully Ibrahim, Isra Dewi Kuntary Kalbuadi, Amirudin Khotmi, Herawati Lalu Delsi Samsumar, M.Eng. Mahmud Mahmud Muhammad Sood, Muhammad Nadia Nuril Ferdaus Ni Wayan Adelia Mutiara Asri Nora Listantia Rian Indranopa Rispawati, Dewi Sri Maryanti Sri Maryanti Sri Maryati Sriasih, Sriasih Suparlan . Tifani Dame Hasany Valencia Husni Wardani, Laila Yeldi Dwi Genadi Zaenudin Zaenudin Zaenudin Zaenudin