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All Journal Unram Law Review MITRA: Jurnal Pemberdayaan Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Bisnis Krisnadwipayana Dialektika: Jurnal Ekonomi dan Ilmu Sosial SOLID Jurnal Pengabdian kepada Masyarakat GREENOMIKA Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Innovative: Journal Of Social Science Research Communautaire: Journal of Community Service Jurnal Riset Manajemen dan Ekonomi Semar : Jurnal Sosial dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Epsilon : Journal of Management (EJoM)
Kembang, Lale Puspita
Universitas Teknologi Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analisis Efektivitas Iklan Shopee Menggunakan EPIC Model Kembang, Lale Puspita; Maryanti, Sri; Kalbuadi, Amiruddin; Hikmi , Henni Comala
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.12409

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat efektivitas iklan yang sudah dilakukan oleh Shopee dengan menggunakan metode EPIC Model. Jenis penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Responden penelitian yang digunakan adalah konsumen yang melakukan kegiatan pembelian di Shopee baik melalui webiste dan aplikasi mobile dengan jumlah sampel sebanyak 80 orang. Teknik sampling yang digunakan dengan metode non probability sampling dengan teknik convenience sampling. Alat pengumpulan data menggunakan kuisioner yang disebarkan menggunakan media Google Forms. Hasil analisa menggunakan metode EPIC (Empathy, Persuasion, Impact dan Communication) menemukan bahwa masing-masing dimensi memiliki indeks keefektifan yang berbeda di mana Empathy memiliki nilai indeks sebesar 4.11 dengan kategori efektif, dimensi Persuasion memiliki nilai indeks sebesar 4.12 dengan kategori efektif, dimensi Impact memiliki nilai indeks sebesar 4.11 dengan kategori efektif dan dimensi Communication memiliki indeks sebesar 4.23 dengan kategori sangat efektif. Kemudian, secara model EPIC nilai indeks yang diperoleh sebesar 4.14 dengan kategori efektif. Sehingga iklan yang dikampanyekan oleh Shopee termasuk dalam kategori efektif.
IoT Innovation and Entrepreneurship Education: Sustainable Tilapia Cultivation Optimization Strategy Samsumar, Lalu Delsi; Kembang, Lale Puspita; Akbar, Ardiyallah; Sriasih, Sriasih; Zaenudin, Zaenudin; Kalbuadi, Amiruddin
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.781

Abstract

Tilapia cultivation in Teratak Village, Central Lombok, faces problems in feed efficiency and limited market access. Lack of automation technology causes feed waste, while limited marketing knowledge limits farmers' competitiveness. This community service activity aims to overcome these problems through the application of Internet of Things (IoT) technology in the form of automatic feeders (smart feeders) and entrepreneurship training focused on digital marketing. The methods applied include the manufacture and installation of smart fish feeders that are controlled via an application to regulate the amount and frequency of feed. In addition, entrepreneurship training focuses on digital marketing strategies through social media and e-commerce platforms to expand market reach. The results of the activity show that smart feeders increase feed efficiency by up to 20%, reduce waste, and support more optimal fish growth. Digital marketing training helps farmers improve their online promotion skills, expand market networks, and significantly increase sales. In conclusion, the application of IoT technology and digital marketing-based entrepreneurship training has proven effective in increasing the efficiency of cultivation and market competitiveness of tilapia farmers in Teratak Village
Co-Authors Agus Hermanto Agus Hermanto Agustina, Fitria ika Agustiningsih, Wulandari Akbar, Ardiyallah Amiruddin Kalbuadi Amirudin Kalbuadi Dewi Rispawati Dhanny Safitri Dinis Cahyaningrum Farha Farha Genadi, Yeldi Dwi Hikmi , Henni Comala Hully Hully Ibrahim, Isra Dewi Kuntary Kalbuadi, Amirudin Khotmi, Herawati Lalu Delsi Samsumar, M.Eng. Mahmud Mahmud Muhammad Sood, Muhammad Nadia Nuril Ferdaus Ni Wayan Adelia Mutiara Asri Ramadhan, Mahameru Nur Ikhsan Rian Indranopa Rispawati, Dewi Safitri, Dian Mila Sri Maryanti Sri Maryati Sriasih, Sriasih Tifani Dame Hasany Valencia Husni Yeldi Dwi Genadi Zaenudin Zaenudin