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KONSTRUKSI MASKULINITAS DALAM IKLAN YOUTUBE L-MEN PLATINUM 2025 EDISI OLYMPIC Febriola, Adinda Hani; Wahdiyati, Dini; Setiawati, Titin
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 7, No 2 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v7i2.37619

Abstract

Studi ini menyelidiki bagaimana iklan YouTube Edisi Olympic L-Men Platinum 2025 menampilkan konstruksi maskulinitas. Iklan ini menggunakan elemen visual dan simbolik untuk mempromosikan produk susu tinggi protein untuk pria yang aktif berolahraga. Denis McQuail's teori isi media yang berpendapat bahwa media memiliki peran dalam menyebarkan nilai-nilai budaya dominan dan membentuk makna sosial digunakan dalam metode analisis isi kualitatif dalam penelitian ini. Hasil penelitian menunjukkan bahwa tiga komponen utama, berdasarkan teori Janet Saltzman Chafetz, membentuk maskulinitas: (1) penampilan fisik, yang ditunjukkan dengan tubuh yang berotot dan atletis; (2) interaksi interpersonal, yang terdiri dari sifat yang menonjol, seperti dominasi, ketangguhan, dan kepemimpinan;  (3) Intelektual yang ditunjukan yaitu Pria digambarkan mampu menghadapi tekanan, memproses rasa sakit sebagai cara untuk mencapai tujuan, dan tetap fokus dalam jangka panjang dan (4) sifat pribadi, seperti keinginan, persaingan, dan keberhasilan. Ketiga komponen tersebut mendukung gagasan maskulinitas hegemonik, yaitu maskulinitas yang mengontrol dan menggunakan kekuatan fisik sebagai standar maskulinitas.
Perancangan Buku Interaktif Untuk Membantu Healthy Sleep Habits Pada Anak Usia 8 – 12 Tahun Mutmainnah, Rahmi; Setiawati, Titin
Jurnal Dunia Pendidikan Vol 6 No 1 (2025): Jurnal Dunia Pendidikan
Publisher : LPPM Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jurdip.v6i1.4042

Abstract

Penelitian ini berfokus pada perancangan buku interaktif yang ditujukan untuk meningkatkan kebiasaan tidur sehat pada anak usia 8 hingga 12 tahun. Mengingat pentingnya tidur yang berkualitas bagi perkembangan fisik dan mental anak, buku ini dirancang dengan elemen visual yang menarik dan kegiatan interaktif yang mendidik. Melalui cerita yang menawan, ilustrasi yang berwarna-warni, dan permainan edukatif, anak-anak diajak untuk memahami konsep tidur yang sehat, termasuk rutinitas tidur yang baik, lingkungan tidur yang nyaman, dan teknik relaksasi. Dengan pendekatan yang menyenangkan, buku ini bertujuan untuk mengubah kebiasaan tidur anak-anak secara positif, menjadikan tidur sebagai pengalaman yang diinginkan dan bermanfaat. Harapannya, buku ini tidak hanya menjadi sumber informasi, tetapi juga alat yang dapat memperkuat interaksi antara anak dan orang tua dalam upaya membentuk kebiasaan tidur yang baik.
Representasi Kekerasan Domestik Dalam Keluarga Pada Film Tarian Terakhir saputro, fiqi; Setiawati, Titin; Mustiawan, Mustiawan
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 4 No 2 (2025): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v4i2.2154

Abstract

This study examines how domestic violence, particularly against children, is portrayed in the film Tarian Terakhir (The Last Dance). This film was chosen because it presents an emotional story that is close to social reality, where violence is often hidden behind the walls of the home. A qualitative approach was used with content analysis to analyze six main scenes that depict physical and psychological violence. The results of the study indicate that violence in the film is not only a dramatic element but also reflects power imbalances within family relationships. This finding is supported by data from SIMFONI-PPA and KPAI in 2024, which show high rates of violence against children. Based on media content theory, the film is understood as a medium that shapes public understanding and critiques the normalization of violence. However, this study has limitations as it only analyzes one film and does not involve the perspectives of victims or experts. Therefore, it is recommended that future research adopt a cross-media and multidisciplinary approach to examine the representation of violence within families more broadly and deeply.
BUILDING AUDIENCE ENGAGEMENT THROUGH VISUAL STORYTELLING: A Study Of The “Ujung Jalan” Segment On The Masrang Youtube Channel Mujahid, Muhammad Widzar; Rahmawati, Yulia; Setiawati, Titin
The Indonesian Journal of Social Studies Vol 8 No 1 (2025): July
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the visual storytelling strategy implemented in the Ujung Jalan segment of the Masrang YouTube channel. Using an organizational communication framework, the research explores how creative processes and communication decisions are shaped through interactions between the channel’s creator and two collaborators involved in content production. Employing a qualitative approach through in-depth interviews, the findings reveal that the use of quiet, slow-paced, and narration-free visuals is a deliberate strategy designed to differentiate Masrang from typical travel vlogs. This strategy goes beyond delivering information; it also creates a reflective emotional space for the audience. The results show that Masrang operates through a collaborative communication model resembling a micro-organizational structure, where content is developed through idea exchange, role coordination, and shared objectives. As such, Masrang serves as an example of how organizational communication can be applied within independent content creation rooted in a creative community.
Title News Framing of the 12 Percent VAT Increase in Online Media : (Pan and Kosicki’s Framing Analysis on Antara News and Kompas.com for the Period of December 2024 – January 2025) Robbibatus Saaidah; Titin Setiawati; Sri Mustika
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2877

Abstract

This study aims to analyze how the news framing of the Value Added Tax (VAT) increase to 12 percent is constructed by two online media platforms, namely Kompas.com and Antara News, from December 2024 to January 2025. The method used is a framing analysis model by Pan and Kosicki with a descriptive qualitative approach. The data were obtained through purposive sampling by selecting 10 popular news articles from each media outlet. The results of the study show that both media present different framing tendencies: Kompas.com emphasizes public and business responses, while Antara News focuses more on the government’s perspective. The differences are evident in the syntactic, script, thematic, and rhetorical structures of each media outlet. These findings indicate that the construction of reality is influenced by editorial interests and audience segmentation.
Feature Writing Training for Increasing the Capacity of the Pulo Geulis Tourism Community Bogor Setiawati, Titin; Corliana, Tellys
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1888

Abstract

Purpose: This research paper aims to address the untapped tourism potential in RW 04 Pulo Geulis, Bogor City. It highlights the significance of empowering residents with feature writing skills to create compelling publications about the village's unique harmony of tolerance, ultimately boosting tourism and improving the local economy. Method: The study employs a Community Service Program (PKM) to provide feature writing training to the Pulo Geulis Tourism Community. It utilizes qualitative methods to assess participants' writing skills and gauge the impact of the training on their ability to produce quality publications. Practical Applications: The findings of this research have practical implications for both the tourism industry and community development efforts. By equipping residents with feature writing skills, the program enhances their capacity to promote Pulo Geulis as a tourist destination, attracting more visitors and stimulating economic growth in the area. Conclusion: This study underscores the importance of harnessing local resources and empowering communities to maximize tourism potential. By investing in skills development and community engagement, Pulo Geulis can capitalize on its cultural richness and promote sustainable tourism development.
IDENTITAS MAHASISWA UHAMKA DALAM MEDIA PEMBELAJARAN DARING Setiawati, Titin; Agustini, Vilya Dwi
KOMUNIKATA57 Vol. 2 No. 2 (2021): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v2i2.271

Abstract

Fokus penelitian ini adalah menganalisis penggunaan identitas mahasiswa dalam media pembelajaran daring. Penelitian ini menggunakan metode penelitian kuantitatif deskriptif. Data dikumpulkan melalui kuesioner yang diisi oleh 366 mahasiswa aktif Universitas Muhammadiyah Prof Dr Hamka dari berbagai angkatan yang merupakan pengguna media pembelajaran daring, baik media pembelajaran daring resmi dari kampus (Online Learning Uhamka, biasa disebut OLU) maupun media pembelajaran daring lain. Kajian ini menemukan bahwa dalam media pembelajaran daring resmi dari kampus mahasiswa memiliki kecenderungan lebih besar untuk menggunakan nama asli sebagai identitas, sementara dalam media pembelajaran daring yang bukan merupakan media pembelajaran daring resmi dari kampus kecenderungan untuk menggunakan nama asli lebih kecil, tetapi berbanding terbalik, pada penggunaan photo, penggunaan photo diri asli memiliki kecenderungan lebih kecil pada media pembelajaran resmi dari kampus dibanding media pembelajaran daring lain.
Komunikasi dan Partisipasi Perempuan Dalam Politik Elektoral Setiawati, Titin; Agustini, Vilya Dwi
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3751

Abstract

This research aims to investigate the background of women's participation in general and specifically, women who participate in electoral politics as legislative candidates. Using phenomenological methods, the study states that the backgrounds of women who are involved in electoral politics include following in the footsteps of other people who have already entered the world of politics, wanting women to play more roles, and being encouraged by other people. The participation of women in politics still mostly comes from external sources, rather than being purely driven by a desire to change women's conditions due to patriarchal relations in society. Meanwhile, the most common obstacles experienced by women in politics are the double burden of having to play both domestic and public roles, social and cultural inequality, and being underestimated as women. Regarding the communication strategy used by female legislative candidates, they stated that they communicate more with female prospective voters, explain programs related to women, children, and teenagers, and discuss issues related to women to attract votes. They believe that gender similarity helps them communicate effectively and achieve their political goals.
Perancangan Media Kreatif Iklan Layanan Masyarakat tentang Sampah pada Sungai Deli Wilayah Medan Syahputra, Langgeng; Setiawati, Titin
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 07 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2231.729 KB) | DOI: 10.59141/jist.v3i07.458

Abstract

The public service advertisement that the author wants to create and do is a movement to manage and utilize waste into something meaningful and valuable to reduce the increasing number of waste around the city of Medan. This is also a way to guide the community so that people are more obedient to environmental hygiene issues, especially waste problems. The design of public service advertisements containing the theme "Don't Dirt Me" is obtained from regions, regions and regions, so the main problem in designing this Public Service Advertisement is from rivers full of garbage, and so on. From the information and data that has been obtained, the process and stages of a cleaning program in the Medan area, especially the Medan Deli River in the design that will be created, require systematic preparation, strategies, structures and methods. The design is done through data analysis, observation and interviews. By analyzing the data, the writer found some visual shadows such as illustrations, and colors. This cleaning design program completes the data, designs and applies it to posters, and creates selected designs that are made into the media such as the main and supporting ones, the Public Service Advertising Media keeping the river clean is ready to be placed in a very strategic location so that readers can see the Public Service Advertisement media properly. The designer will create public service advertisements in the form of: banners and posters. The results of this design can be recommended as an alternative model of inviting information, as an effort to increase discipline, and clean motivation, so that the environment becomes more awake and healthier for the surrounding community.
PERANCANGAN BOARD GAME EDUKATIF UNTUK MENANAMKAN ADAB DALAM INTERAKSI SOSIAL PADA SISWA SEKOLAH DASAR Ramadhan, Muhammad Hikmal; Setiawati, Titin
CompTech : Jurnal Ilmu Komputer dan Teknologi Vol 2, No 1 (2025): September
Publisher : Compart Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63854/comptech.v2i1.81

Abstract

Pendidikan karakter di Indonesia menjadi salah satu fokus utama dalam sistem pendidikan, khususnya di tingkat pendidikan dasar. Salah satu aspek penting dalam pendidikan karakter adalah pembentukan sikap dan adab dalam berinteraksi sosial. Pada tingkat Sekolah Dasar, sangat penting untuk menanamkan nilai-nilai tersebut sejak dini agar mereka dapat tumbuh menjadi individu yang berbudi pekerti luhur dan mampu beradaptasi dengan baik di tengah masyarakat. Meskipun penanaman nilai-nilai moral dalam pembentukan karakter telah menjadi salah satu fokus utama dalam pendidikan di Indonesia, namun, implementasinya di tingkat sekolah dasar masih menghadapi berbagai tantangan yang serius, salah satu masalah yang paling terlihat adalah rendahnya efektivitas metode pembelajaran yang digunakan saat ini, yang masih didominasi secara teoritis dan kurang menyentuh aspek praktis dalam kehidupan sehari-hari anak-anak. Seiring dengan berkembangnya zaman, Board Game edukatif mampu memberikan pengalaman belajar yang menyenangkan dan dapat merangsang kemampuan anak dalam berpikir kritis, bekerjasama, serta memecahkan masalah dalam konteks yang lebih praktis dan sosial. Oleh karena itu penulis merancang serta menciptakan Board Game edukatif “BAIQ” yang diharapkan dapat efektif dalam menanamkan sikap dan adab dalam interaksi sosial pada siswa sekolah dasar.