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STRATEGI PROMOSI MELALUI MEDIA PERIKLANAN DESA WISATA KUBU GADANG KOTA PADANG PANJANG Nindy Eka Putri; Silfeni Silfeni; Feri Ferdian
JURNAL PENDIDIKAN DAN KELUARGA Vol 9 No 2 (2017): Vol 9 No 2 (2017)
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol9-iss2/119

The purpose of this research is to analyze the promotion strategy through advertising media at Desa Wisata Kubu Gadang Kota Padang Panjang view from 3 indicator: print media, electronic media, outdoor media. The research is a descriptive qualitative with survey method. Determination of informant using purposive sampling and snowball sampling. The purposive sampling technique involving 2 informant from tourism govermant and 2 informant from desa wisata Kubu Gadang Kota Padang Panjang manager then snowball sampling technique involving 3 informant from desa wisata Kubu Gadang Kota Padang Panjang visitor. Technique of collecting data is done by interview, observation, and documentation. The results of this study indicate that: 1) the strength of promotion advertising are: news paper easy to get, the picture quality on brochure have a good and interesting, radio can be heard anywhere, television give information through sound and picture, desa wisata Kubu Gadang also have a website and a big billboard with a perfect lighting. 2) the weakness of promotion advertising are: there was no promotion through a brochure, there was no update on the Kubu Gadang’s website, the billboard was vulnerable of damage. 3) the opportunities of promotion advertising are: there are many people who still interest to read the newspaper and brochure, there are many people who interest of internet using, many people can see the outdoor media as if billboard and baliho. 4) the threats of promotion advertising are: there are competitor through print media, television and outdoor media. The conclusion of The promotion strategy through advertising media at Desa Wisata Kubu Gadang Kota Padang Panjang is 1) making use of print media for promotion, 2) to increase the promotion thourgh radio, television and website/internet, 3) making advertising through outdoor media as if billboard and baliho.

ANALISIS TINGKAT LITERASI KEUANGAN MAHASISWA (Studi Pada Mahasiswa S1 Universitas Sarjanawiyata Tamansiswa) Silfeni Rahima Putri; Mujino Mujino; Risal Rinofa
Journal Competency of Business Vol 2 No 1 (2018): Journal Competency of Business
Publisher : Program Studi Manajemen

This study aims to determine the level of financial literacy in S1 Sarjanawiyata Tamansiswa University students using the scientific method (scientific method) that is to build one or more hypotheses based on a structure or theoretical framework which then tests the hypothesis empirically. The scientific method in this study uses a qualitative approach that is a research approach that works with numbers, the data in the form of numbers (scores or values, ranks and frequencies) are then analyzed using statistics to answer research questions or hypotheses that are specific in nature and make predictions that a certain variable affects a variable the other. The objects in this study are S1 Students at Sarjanawiyata Tamansiswa Faculty of Economics (Accounting and Management), and Non-Economic Faculties, among others: Family Welfare Empowerment (PKK), Indonesian Language and Literature Education (PBSI), English Language Education (PBI), Education Physics, Mathematics Education, Mechanical Engineering Education (PTM), Agribusiness, Agrotechnology, Elementary School Teacher Education (PGSD), Science Education, Fine Arts, Industrial Engineering, Civil Engineering, and Psychology. This study also aims to determine whether there is a relationship between age, gender, GPA, study program, year of entry, residence status, parental education and parental income to the level of financial literacy of Sarjanawiyata University Tamansiswa students. This study used a sample of 263 students including the Faculty Economics as many as 100 people and Non-Economics Faculty as many as 163 people. In the results of the analysis of the level of student financial literacy there are results that are 7 (0.2%) High category students, 209 (79%) Medium category students, 44 (1.8%) Low category students, and 3 (0.1 %) The category of students is very low, besides age, GPA, study program, year of entry, and parents' income have an influence on student financial literacy, while gender and parent's education have no influence on student financial literacy.

ANALISIS POTENSI ATRAKSI AGROWISATA DI KECAMATAN LEMBAH GUMANTI KABUPATEN SOLOK Apri Suprianto; Silfeni Silfeni; Pasaribu Pasaribu
Journal of Home Economics and Tourism Vol 14, No 1 (2017): Periode Maret 2017
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.775 KB)

The purpose of the research is to know the potential of agro-tourism in Lembah Gumanti, Solok rejency. The type of this research is qualitative research in using observation method, interview and dokumnetasi. Determination of informant using Snow-ball Sampling the are: head of tourism pfficial, 2 persons from agriculture official, 5 farmers and local community in Lembah Kecamatan Lembah Gumanti, solok regency. This research concluded: 1) strength is the temperature are clean, the sufficient clean water, fertile soil, State of the State of nature, the area is thick with customs. The process of planting and harvesting vegetables, fruit and flowers still traditional. 2) Beside that, the opportunities is agro tourism at Lembah Gumanti distrisk, the presence of local community organizations to support agro tourism, there are lot of supporting tourist attractions in Lembah Gumantiss district, Solok Regency..Keywords: Potention, attraction and agro tourism1

PENERAPAN HYGIENE DI RUMAH MAKAN SALERO BUNDO ULAK KARANG PADANG Nuraini Nuraini; Silfeni Silfeni; Kasmita Kasmita
Journal of Home Economics and Tourism Vol 14, No 1 (2017): Periode Maret 2017
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.075 KB)

This study aims to determine the application of hygiene in Salero Bundo Rumah Makan Padang Ulak Karang consisting of indicators Hygiene Equipment. This research is a descriptive study with qualitative data. Data was collected using interviews, observation and documentation involving informants, namely: business and employees Salero Bundo Rumah Makan. Data analysis techniques in the study include: data reduction, data presentation and conclusions. The results of this research are: 1) Integrity of equipment, inadequate, defective equipment will be replaced by the damage, broken equipment will be discarded and not used again. 2) Washing equipment, not yet qualified applies, clean up leftover food, wash the equipment and place the equipment on a table to dry. 3) Maintenance of equipment, cleaning equipment, storing equipment in the space provided, and not to stack the equipment with other equipment. 4) Storage equipment, small drawers are made of wood, the absence of adequate storage space.Keyword: Hygiene Equipment, Eating.

ANALISIS POTENSI ATRAKSI AGROWISATA DI KECAMATAN LEMBAH GUMANTI KABUPATEN SOLOK Apri Suprianto; Silfeni Silfeni; Pasaribu Pasaribu
Journal of Home Economics and Tourism Vol 14, No 1 (2017): Periode Maret 2017
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of the research is to know the potential of agro-tourism in Lembah Gumanti, Solok rejency. The type of this research is qualitative research in using observation method, interview and dokumnetasi. Determination of informant using Snow-ball Sampling the are: head of tourism pfficial, 2 persons from agriculture official, 5 farmers and local community in Lembah Kecamatan Lembah Gumanti, solok regency. This research concluded: 1) strength is the temperature are clean, the sufficient clean water, fertile soil, State of the State of nature, the area is thick with customs. The process of planting and harvesting vegetables, fruit and flowers still traditional. 2) Beside that, the opportunities is agro tourism at Lembah Gumanti distrisk, the presence of local community organizations to support agro tourism, there are lot of supporting tourist attractions in Lembah Gumantiss district, Solok Regency.

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