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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) JURNAL ILMIAH MAKSITEK Jurnal Ilmu Multidisplin Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
AKHMAD IRWANSYAH SIREGAR
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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ANALISIS FAKTOR YANG PALING DOMINAN DARI RASIO KEUANGAN YANG DAPAT MEMPENGARUHI KINERJA LABA BERSIH (STUDI KASUS PADA INDUSTRI FARMASI YANG GO PUBLIC TERDAFTAR DI BURSA EFEK INDONESIA) PERIODE 2009-2016 Ahmadi Ahmadi; Akhmad Irwansyah Siregar
Jurnal Ilmiah Universitas Batanghari Jambi Vol 17, No 3 (2017): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.084 KB) | DOI: 10.33087/jiubj.v17i3.397

Abstract

This research is based on how a corporate work in accordance with the expected goals of the company, good long-term goal short-term and long term. the company is said to have good performance or not (in terms of financial management) can be measured by how, the company's ability to meet its obligations (debt) which will be due, how the company's ability to craft a structure funding, i.e. the comparison between debt and capital, how the company's ability to earn a profit, how the company's ability to develop as well as how the company's ability to manage the asset to its full potential. Mendapatakan gain/profit is the main goal of any company (corporate) established. Due to the success of any company or business units tremendously reflected by how capable the company gained profit. Other things that can be measured is whether the circumstances of how the company's liquidity at this time. If the company is in a State of barada illikuid are able to also contribute to profit at the company. Furthermore the company in meeting the need for working capital of course there are some policies, such as the sale of stock and debt policy or through loans (loan) or letter of offer beharga bonds (bond) as well as the instruments of other debt. In this case whether the debt has been taken to finance the company's already memberikkan impact on the acquisition of the company's profit. Dissamping that the company's current assets and additions to assets that appear on financial reports already provide growt against acquisition of keuantungan. This requires that the power of an existing asset have companies capable of contributing to the company to its full potential to achieve maximum profit or income. Therefore the above phenomenon inspired the author to create research that deals with how the company gain profit ability based on the conditions existing assets liquidity, sert debt policy which is whether It's been right and see where the most dominant factors which affected it. By using secondary data, using multiple linear regression analysis tools as well as based on the theories of toeri that exists, then the author wanted got the conclusion of testing theory – theory of tersebtu by taking objects on the company-the company that belongs on the pharmaceutical Industry 2009-2016 period.Keyword: rasio keuangan, laba bersih
PENGARUH PERAN TENAGA PERSONAL SELLING TERHADAP KEPUTUSAN MENJADI NASABAH PADA PT. ASURANSI CENTRAL ASIA (ACA) CABANG JAMBI Akhmad Irwansyah Siregar; Ahmad Tarmizi; Lia Andini
J-MAS (Jurnal Manajemen dan Sains) Vol 2, No 1 (2017): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.728 KB) | DOI: 10.33087/jmas.v2i1.13

Abstract

One strategy to win intense competition is by having the personal selling competent and professional. Personal selling is one of strategy of marketing for communicating information about products and services directly to the consumer ( face to face). Research objectives: 1) to know the influence role agent personal selling decision to Customers At PT. Asuransi Central Asia (ACA) Branch Jambi. .2) to know bigger the influence role agent personal selling decision to Customers At PT. Asuransi Central Asia (ACA) Branch Jambi. The data be used data primary data by questioner to 94 respondents. The method of analysis the data used linear regression simple. The results of the study based on the t value personal selling of -2,265 and t table of 1,622 from the comparison thitung = -2,265 smaller than ttabel = 1,622, H0 received Ha rejected it means agent personal selling not significant decision to Customers At PT. Asuransi Central Asia (ACA) Branch Jambi. The size of influence agent personal selling described by variable take the decision at  PT. Asuransi Central Asia (ACA) Branch Jambi of 5.3 percent. While the rest 94,7 percent influenced or described by other factors. Large relation between variables agent personal selling with the decision take the calculated with the correlation coefficient is 0,230 showed relationships low .Keyword : personal selling, insurance
Model Keputusan Pembelian Online Pasca Pandemi Covid-19 melalui Digital Marketing yang Dimediasi oleh Kepercayaan (Studi pada Masyarakat Kota Jambi) Akhmad Irwansyah Siregar
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3937

Abstract

This study aims to analyze the effect of digital marketing on consumer purchasing decisions, both directly and indirectly through trust. The population in this study are Jambi people who have made purchases online. Where the samples taken in this study were 120 respondents. The approach in this study uses a quantitative approach with survey methods and uses Partial Least Square (PLS) data analysis. But before the analysis, the outer model was tested first through validity and reliability tests. Then do the Inner Model test through the R-Square and F-Square tests. The results of the study show that digital marketing has an influence on online purchasing decisions, both directly and indirectly through trust. This explains that if a company can maximize digital marketing then this will be able to increase public trust in a product or service. Then the trust that is formed will make people confident in deciding to buy a product. In the sense that trust is a key factor to improve purchasing decisions.
KESADARAN LINGKUNGAN TERHADAP GAYA HIDUP SEHAT BERPENGARUH PADA KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN DI KALANGAN MILENIAL KOTA JAMBI SIREGAR, AKHMAD IRWANSYAH; ALBETRIS, ALBETRIS
JURNAL ILMIAH MAKSITEK Vol 8 No 4 (2023): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was basically carried out on the basis of the author's concern with the current environmental conditions, which are increasingly worrying due to the increasing number of food consumption products, manufactured products, and services that are considered to be the main cause of environmental damage. The problem of this research centres on the lack of research that determines whether environmental awareness plays a role as a predictor in influencing people's healthy lifestyles, which have an impact on purchasing decisions for environmentally friendly products. Considering this, an important research question that needs to be answered is: Can environmental awareness influence the healthy lifestyle of the millennial generation, which has an impact on purchasing decisions for environmentally friendly products? The sample in this study was 105 respondents. This research uses a survey method with a quantitative descriptive approach, with environmental awareness as a predictor of a healthy lifestyle and purchasing decisions. Meanwhile, the data analysis used in this study was done through Partial Least Squares (PLS). However, before analysis, the outer model is first tested through validity and reliability tests. Next, carry out the inner model test through the R-square (coefficient of determination) and F-square (f2 effect size) tests. The results of this study conclude that environmental awareness has an influence on the decision to purchase environmentally friendly products among millennials in Jambi City, both directly and indirectly, through a healthy lifestyle
Studi Literature: Hubungan E-WOM dan Keputusan Pembelian Siregar, Akhmad Irwansyah
Jurnal Ilmu Multidisiplin Vol. 3 No. 1 (2024): Jurnal Ilmu Multidisplin (April-Juni 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i1.547

Abstract

Penggunaan teknologi mempermudah pencarian dan perolehan informasi dengan mendigitalisasi literasi word of mouth (WOM) dan meningkatkan keputusan pembelian. Dalam dunia digitalisasi, word of mouth (WOM) dikenal dengan Electronic Word of Mouth (eWom). Dengan munculnya internet dan media sosial, eWOM telah menjadi faktor yang berpengaruh dalam pengambilan keputusan konsumen. Influencer media sosial sebagai pelaku eWOM memang bisa memberikan dampak signifikan terhadap pilihan pembelian konsumen. Dari pembahasan sebelumnya dapat dikatakan bahwa promosi elektronik dari mulut ke mulut merupakan alat ampuh yang dapat membentuk perilaku konsumen, memengaruhi persepsi merek, dan mendorong keputusan pembelian di era digital saat ini.
Manajemen Hubungan Pelanggan dan Pengaruhnya terhadap Loyalitas Konsumen: Wawasan dari Tinjauan Literatur yang Ekstensif Siregar, Akhmad Irwansyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 2 (2025): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i2.6139

Abstract

Customer Relationship Management (CRM) is a crucial strategic approach for managing a company's interactions with customers to foster long-term loyalty. This study is a systematic literature review of recent studies from 2020 to 2024 that examine the relationship between CRM and customer loyalty. It maps the study's position within the existing literature. The results indicate that CRM contributes significantly to customer loyalty by increasing satisfaction and trust. However, there is variation in the influence of CRM components. The study also reveals that most studies focus more on the direct relationship between CRM and loyalty, exploring intervening factors and customer dynamics within the digital ecosystem.
Transformasi Digital Marketing dan Dampaknya terhadap Customer Experience, Kepuasan, serta Loyalitas Pelanggan di Era Marketplace: Sebuah Kajian Konseptual pada Marketplace Digital Siregar, Akhmad Irwansyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 3 (2025): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i3.6364

Abstract

This study aims to explore the relationship between digital marketing, customer experience, customer satisfaction, and customer loyalty in the context of a digital marketplace. This study used a literature review method with a descriptive-analytical approach through a search of various relevant, up-to-date scientific sources, both from national and international journals. The results show that digital marketing plays a significant role in creating valuable customer experiences through easy access, two-way communication, and relevant content. Positive experiences subsequently increase satisfaction levels, which ultimately strengthen customer loyalty and repurchase intentions. This study confirms that digital transformation focuses not only on technology but also on understanding consumer behavior and integrative strategies oriented toward customer value.
PELATIHAN PENYUSUNAN MODUL GUNA MENINGKATKAN KOMPETENSI PROFESIONAL GURU MTSS JAUHARUL ISLAM DI PENYENGAT OLAK KABUPATEN MUARO JAMBI Afrila, Diliza; Yarmayani, Ayu; Pamungkas, Satriyo; Syaputra, Deki; Albetris, Albetris; Siregar, Akhmad Irwansyah
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 3 No 2 (2023): Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v3i2.6800

Abstract

Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan pemahaman dan pengetahuan kepada guru MTSs Jauharul Islam di Penyengat Olak Kabupaten Muaro Jambi tentang penyusunan modul, sehingga setelah pelaksanaan kegiatan Pengabdian Kepada Masyarakat (PKM) guru memiliki kemampuan untuk mengembangkan bahan ajar sendiri berupa modul. Keberhasilan penyelenggaraan pendidikan formal di sekolah ditentukan oleh beberapa unsur, yaitu tenaga pendidik, peserta didik, tenaga kependidikan, orang tua, masyarakat, dan pemerintah. Unsur-unsur pendidikan tersebut saling berkaitan antara satu dengan lainnya, sehingga pendidikan yang berkualitas dapat terwujud. Dari beberapa unsur pendidikan tersebut yang sangat erat kaitannya dengan keberhasilan siswa adalah guru. Modul ajar merupakan suatu alat yang mana akan digunakan pada kegiatan pembelajaran berupa rancangan sesuai dengan perkembangan peserta didik.
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review Siregar, Akhmad Irwansyah; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1994

Abstract

This comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era.
Digital Marketing Dalam Menghadapi Persaingan Bisnis di Era Digital: Kajian Konseptual Siregar, Akhmad Irwansyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5678

Abstract

The development of digital technology has significantly changed the competitive landscape of businesses, forcing companies to adapt with more innovative and efficient strategies. Digital marketing emerges as one of the effective approaches in facing this challenge, enabling companies to expand market reach, improve interaction with consumers, and measure marketing performance in real-time. The implementation of digital marketing strategies is an effective solution in achieving this goal. This research examines how digital marketing can be used to strengthen consumer trust, form a strong corporate image, and increase customer loyalty. This research consists of several parts. First, the literature review focuses on digital marketing. Second, the research model and propositions developed in this study are based on the literature review of previous studies, and are discussed in depth in relation to trust, corporate image, and customer loyalty. The study results show that an integrated digital marketing strategy not only helps companies survive the competition, but also builds long-term relationships with customers, which ultimately increases trust and strengthens the company's image in the market. Proper implementation of these strategies is a key factor in business success in the digital age.
Co-Authors Ade Octavia Afrila, Diliza Ahmad Tarmizi AHMADI Albetris, Albetris Ayu Yarmayani johannes johannes Lia Andini Pamungkas, Satriyo syahmardi yacob Syaputra, Deki