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All Journal YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Jurnal Ilmiah Ekonomi Islam Jurnal Pengabdian Pada Masyarakat Wahana Islamika: Jurnal Studi Keislaman Isti`dal : Jurnal Studi Hukum Islam Adimas : Jurnal Pengabdian Kepada Masyarakat Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JES (Jurnal Ekonomi Syariah VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis AKM: Aksi Kepada Masyarakat Jurnal Pengabdian Multidisiplin Labatila: Jurnal Ilmu Ekonomi Islam Jurnal Ekonomika Dan Bisnis Jurnal Perbankan Syariah Darussalam (JPSDa) Borneo : Journal of Islamic Studies Wahana Islamika: Jurnal Studi Keislaman Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Sharef: Journal of Sharia Economics and Finance Journal of Ekonomics, Finance, and Management Studies J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi PESHUM
Mubarok, Ahmad Fauzan
Program Studi Perbankan Syariah UNISNU Jepara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis

 1 
Analisis Preferensi Masyarakat Desa Ngasem Dalam Mengambil Pembiayaan Antara Bank “Plecit” Dan Lembaga Keuangan Syariah Zahwa Naelal Firdausi; Ahmad Fauzan Mubarok
VALUE Vol 5 No 1 (2024): Edisi April 2024 - September 2024
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/value.v5i1.1241

Abstract

This research aims to analyze the preferences of the people of Ngasem Village in choosing sources of financing between Bank "Plecit" and sharia financial institutions. The research method uses a qualitative approach through interviews to understand the factors that influence these preferences, including accessibility, familiarity and practicality. The research results show that the majority of Ngasem Village residents tend to choose Bank "Plecit" because of ease of access, fast processing and familiarity, even though the interest rates are high. "Plecit" Bank is considered to have an attractive marketing strategy, especially for MSMEs and housewives, despite its unethical billing practices. Islamic financial institutions need to improve attractive marketing strategies to compete with Bank "Plecit" and expand public understanding of Islamic finance. Socialization efforts, expanding access, simplifying procedures and providing more attractive incentives are needed to increase public preference for Islamic financial institutions. For the importance of expanding public understanding of sharia financial institutions and promoting ethical values ​​in financing. so that it can increase public preference for sharia financial institutions.
Co-Authors Aditya, M.Fajar Alma'lufah, Robi'ah Amalia, Lutfi Nur Amrina Rosyada Anggisna Laila Nurrahmawati Ansori, Miswan AULIA, RIZKA ‘Aini, Nurul Zakiyatul Benzi, Kifa Yola Budi Utami, Cahyaning Cahyaning Budi Utami Chailis Agmelia Khaeroni Dhona, Risma Diah Alfin Nurwahyu Lailita Diva Mustamar Syadid Erny Nur'Aini Hazmi, Faiqul Ika Lailatun Nikmah Ika Wahyu Purnama Intan Khoirun Nisa Iza Kholila Listianingrum, Lailiya M.Fajar Aditya Miftakhul Khasanah Muhammad Khoirul latif Nafisah, Zahrotun Nafisah, Zahrotun Nandiroh Nandiroh Rahayu Nur Auliya Robiah Alma’lufah Rokmah, Fadilatur Selvi Riyani Shodiq, Ricky Jafar Sukma Dewi Pratama Syahriar, Alfa Ummah, Khoirul Utami, Cahyaning Budi Wahidullah Wahidullah, Wahidullah zahrotun nafisah Zahwa Naelal Firdausi Zulfa, Ainiyatuz ‘Aini, Nurul Zakiyatul