Article Per Year (5 Year)
p-Index From 2020 - 2025
2.583
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Inovasi: Jurnal Ilmiah Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Nusantara Science and Technology Proceedings Indonesian Journal of Business Analytics (IJBA) BISMA (Bisnis dan Manajemen) KREATIF: Jurnal Pengabdian Masyarakat Nusantara International Journal of Economics (IJEC)
Zumrotul Fitriyah
Study Program Of Management, Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Nusantara Science and Technology Proceedings

 1 
Effects of Service Quality on Customer Satisfaction on Retail Business Zumrotul Fitriyah; Mei Retno Adiwati
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0923

Abstract

The growth of the retail business has had an impact on the economy in Indonesia. So that competition between business actors is very high and each company will try to offer an advantage they have. As is the case for retail businesses, they will be competing on how to improve the quality of their service to customers. What is offered is the completeness of the product being sold, the price, service and the structure and design of the fixed location. The purpose of this study was to test measuring the service quality variables at Annisa Minimarket. This study uses primary data obtained by distributing questionnaires to Annisa minimarket customers. The analysis technique used is PLS. Based on the results of data processing, it can be concluded that the perceived service quality factor affects (significantly) on satisfaction.
Marketing Effectiveness Through Instagram in SME Rw 05 Made Village Surabaya Riko Setya Wijaya; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings International Seminar of Research Month 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2412

Abstract

Developments in this new normal era, namely during the COVID-19 virus pandemic, one by one modern retail markets, large, micro, to small began to experience a decline in income. in this new normal. the impact of the rapid development of technology in this new normal era is the rise of digital marketing, especially Instagram. This study aims to analyze the effectiveness of promotions using Instagram media. Promotional effectiveness is measured by the AIDA concept (Attention, Interest, Desire, Action). The sample in this study was 35 active Instagram account owners who followed at least one account. Data analysis method using validity and reliability test of data and one-sample t-test. The results of the study reveal that by using Instagram, SME actors can market industrial products to increase economic needs in this new normal period, especially SME actors in RW 05 Made Surabaya. resulting industry.
Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
Co-Authors Achmad Dhani Winarno Aldien Ramadhan Crysanti Chandra Asia Daffa’ul Hanif Muhibin Danish Valentino Dhianita Yasmin Ellyn Dya Lestari Galuh Kinanti Hanif Ardhi Pranata Ira Wikartika M. Fairuz Najmuddin Adya Marta Amanda Panjaitan Mei Retno Adiwaty Muhammad Rizki Firmansyah Natasya Intan Ayu Praditha Nurkholish Majid Nuruni Ika Kusuma Wardhani Nuruni Ika Kusuma Wardhani Pandji Soegiono Panglima Revandityo Shije Rafael Kelvlin Sofani Riko Setya Wijaya Sendy Putri Sukmawati Shahnaz Maulidya Nurivananda Sri Suryani Yuprapti Winasih Wiwik Handayani Zawawi