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All Journal Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Inovasi: Jurnal Ilmiah Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Nusantara Science and Technology Proceedings Indonesian Journal of Business Analytics (IJBA) BISMA (Bisnis dan Manajemen) KREATIF: Jurnal Pengabdian Masyarakat Nusantara International Journal of Economics (IJEC)
Zumrotul Fitriyah
Study Program Of Management, Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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The Effect of Perceived Service Quality and Perceived Price on Customer Satisfaction Furqon Trans in Sidoarjo Danish Valentino; Zumrotul Fitriyah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.539

Abstract

Tight competition between car rental company service providers makes car rental companies compete to improve the quality of their services. One of them is Furqon Trans car rental which is currently developing and wants to provide quality service and affordable prices to ensure customer satisfaction. The purpose of this study was to determine the effect of perceived service quality and perceived price on customer satisfaction of Furqon Trans car rental services. The sample used in this study were customers who had made at least two transactions with Furqon Trans Sidoarjo, with a total of 85 respondents, and were over 18 years old. The sampling technique used is non-probability sampling. The analysis technique used is the Partial Least Square (PLS) method. Based on the results of the research that has been done, it shows that Perceived Service Quality has a positive effect on Customer Satisfaction and Perceived Price has a positive effect on Customer Satisfaction of Furqon Trans in Sidoarjo.
The Influence Quality Products and Quality Service to Satisfaction Consumer Indihome in Bekasi M. Fairuz Najmuddin Adya; Zumrotul Fitriyah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.543

Abstract

The objective of this research is to assess the impact of independent variables, namely service quality and product quality, on customer happiness with Indihome goods in the Bekasi region. The study intends to examine the correlation between the dependent variables and customer satisfaction. The study was carried out on individuals living in the Bekasi region who utilized Indihome products. A total of 112 individuals were included in this research, employing a purposive sampling strategy. The data collection method employed in this research involved the distribution of questionnaires. The sample criteria for this study were individuals who are Indihome users living in Bekasi, have been using Indihome services for a minimum of one year, and are at least 17 years of age. The present study used the partial least squares (PLS) analysis technique. The conducted analysis reveals that there exists a favorable correlation between product quality and customer happiness. The positive impact of service quality on customer satisfaction is evident.
The Effect of Price Perception and Electronic Word of Mouth on the Purchase Intention of Spotify Premium Service in Surabaya City Daffa’ul Hanif Muhibin; Zumrotul Fitriyah
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5465

Abstract

This research aimed to investigate the effect of price perception and electronic word of mouth on the purchase intention of Spotify Premium services in Surabaya City. This research employed a quantitative method and involved a sample of 90 respondents, determined using Ghozali's sampling guidelines. The population for this study comprised Spotify users in Surabaya City, while the sample was selected through purposive sampling, consisting of respondents who had previously seen offers for Spotify Premium packages. Both primary and secondary data were used in this study. The data analysis technique employed for this research was Partial Least Squares (PLS) with validity tests, reliability tests, and hypothesis tests. The findings of this study revealed a significant and positive effect of price perception on purchase intention. Additionally, the second research result indicated that electronic word of mouth also had a positive and significant effect on purchase intention.
Pengaruh Electronic Word Of Mouth Dan Persepsi Nilai Terhadap Minat Beli Pada Produk Uniqlo Di Surabaya Panglima Revandityo Shije; Zumrotul Fitriyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2719

Abstract

The purpose of this research is to examine how the dependent variables of electronic word of mouth and perceived value influence the independent variable of intention to buy Uniqlo items. In order to get this information, inhabitants of the Surabaya region who are familiar with Uniqlo's goods participated in the survey. Purposive sampling was employed for this investigation, and the number of samples that were used was 110 respondents. Distribution of questionnaires serves as a method for collecting data, with the sample requirements being people of Surabaya who are familiar with Uniqlo goods, who are at least 17 years old, and who live in the city. This research makes use of a method known as partial least squares (PLS) for its analysis. The research that has been carried out has led to the discovery that the following statements are true: Electronic Word of Mouth has a favorable influence on purchase intention. There is a positive correlation between perceived value and the desire to make a purchase. It is advised that in order for Uniqlo to raise customer interest in purchasing their products, product differentiation should be more appealing than that of competing companies, and the quality that has been established should be maintained.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Produk Milo (Konsumen Milo Domisili Surabaya) Marta Amanda Panjaitan; Zumrotul Fitriyah
INOVASI Vol. 10 No. 2 (2023): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v10i2.p408-416.36129

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk terhadap perilaku pembelian konsumen Milo yang berada di Surabaya. Penelitian ini menggunakan metodologi kuantitatif dengan jumlah sampel sebanyak 88 responden. Pemilihan responden dilakukan melalui penyebaran kuesioner dengan strategi pengambilan sampel yang berpedoman pada arahan Agusty Ferdinan. Penduduk wilayah Surabaya telah menunjukkan kecenderungan untuk mengonsumsi minuman bernama Milo pada tahun anggaran sebelumnya. Penelitian ini menggunakan metode non-probability sampling yang dikenal dengan purposive sampling. Sampel penelitian terdiri dari orang berusia tujuh belas tahun ke atas yang mengonsumsi Milo dalam satu tahun terakhir. Penelitian ini menggunakan proses analisis yang dikenal dengan Partial Least Squares (PLS). Hasilnya menunjukkan bahwa terdapat korelasi positif dan substansial secara statistik antara Citra Merek dan Kualitas Produk, serta dampaknya terhadap pilihan pembelian konsumen.
GELOMBANG BARU MASKULINITAS : PENGARUH BUDAYA K-POP TERHADAP PERSEPSI MASKULINITAS DAN PERILAKU PENGGUNAAN PRODUK KECANTIKAN DI KALANGAN PRIA SURABAYA Ellyn Dya Lestari; Zumrotul Fitriyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12348

Abstract

This study aims to analyze the influence of K-Pop culture on perceived masculinity and beauty product usage behavior among Surabaya men. K-Pop culture, known for its strong visual aesthetics and distinct masculine icons, has become a global phenomenon that influences traditional gender norms. Using a quantitative approach and Partial Least Squares (PLS) method, this study involved 96 male respondents who are exposed to K-Pop culture and use beauty products. The results showed that K-Pop culture has a significant influence on changing perceptions of masculinity, which in turn mediates the use of beauty products. A more inclusive perception of masculinity allows men to embrace self-care without feeling bound by traditional masculinity norms. These findings highlight the importance of popular culture in shaping consumer behavior and offer practical implications for the cosmetics industry to develop more relevant and adaptive marketing strategies. This research also extends the literature on masculinity dynamics and the influence of popular culture in the context of men's consumption behavior in Indonesia.
Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
Co-Authors Achmad Dhani Winarno Aldien Ramadhan Crysanti Chandra Asia Daffa’ul Hanif Muhibin Danish Valentino Dhianita Yasmin Ellyn Dya Lestari Galuh Kinanti Hanif Ardhi Pranata Ira Wikartika M. Fairuz Najmuddin Adya Marta Amanda Panjaitan Mei Retno Adiwaty Muhammad Rizki Firmansyah Natasya Intan Ayu Praditha Nurkholish Majid Nuruni Ika Kusuma Wardhani Nuruni Ika Kusuma Wardhani Pandji Soegiono Panglima Revandityo Shije Rafael Kelvlin Sofani Riko Setya Wijaya Sendy Putri Sukmawati Shahnaz Maulidya Nurivananda Sri Suryani Yuprapti Winasih Wiwik Handayani Zawawi