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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET Research Horizon Economic and Business Horizon
Harry Soesanto
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Investigasi Pengambilan Keputusan Gen Y (Second Generation Existing Priority Members) untuk Menjadi Nasabah Prioritas BCA di Pekalongan (Sebuah Studi Fenomenologi) Christianto, Andreas Andy; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 3 (2019): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.986 KB) | DOI: 10.14710/jspi.v18i3.202-211

Abstract

Gen Y, which is often referred to as Generation Millennials, will soon dominate the composition of the world of work and business in Indonesia. This millennial generation has a significant difference with previous generations, especially about what influences are the basis of their purchasing decisions. The researcher specifically examined how this millennial generation decided to join as a BCA Priority customer, what factors influenced their decision. The researcher used the Qualitative research method with a phenomenological narrative approach. The reason for choosing this method is so that researchers can interact directly with the speakers, dig deeper so that they get a more comprehensive picture of them. There were 8 speakers in this study which were divided into 4 groups, namely 1. Parents and Children of Priority customers, 2. Parents of Priority customers, Children not Priority customers, 3. Parents not BCA customers, Priority customer Children,4. Parents and Children are not Priority customers, but are included in the Priority criteria.            The results of this study indicate that millennial generation purchasing decisions are influenced by many factors that can be grouped into 2 things: factors that have been experienced, felt and fulfilled their needs, namely ease of transactions, privileges, special prices, business networks, and pride and other factors that are expectations what they want when they become priority customers, namely financial solutions and increasing their knowledge.            The new finding in this study was that parents' factors turned out to play a very important role for Gen Y especially the second generation of priority customers to decide to become BCA Prioritas customers.
ANALISIS PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Fladeo Ladies di Jakarta) Nababan, Jelita Safitri; Soesanto, Harry
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.5 KB)

Abstract

Nowadays, the development of shoe industry has been very rapid and many shoes brands that have been offered both domestically and abroad, one of which is brand Fladeo. With the many choices offered, consumers are also increasingly critical in making purchasing decisions. In this case there are several factors that can influence consumer purchasing decisions such as product quality and word of mouth. The purpose of this research is to analyse the influence of product quality and word of mouth againts the purchasing decision of Fladeo and brand image as an intervening variable.The population in this research is female consumers in the city of Jakarta and there are 130 respondents as the sample research. Sampling in this research using non-probability sampling methods and purposive sampling techniques. This research using Structural Equation Modeling (SEM) analysis technique which is estimated with AMOS 22.0.The results of this research shows that product quality and word of mouth has a positive and significant effect againts brand image and purchasing decisions, then the brand image has a positive effect againts purchasing decisions.
Studi Mengenai Keputusan Pembelian dengan Pendekatan Service Encounter, Service Convenience dan Product Knowledge yang dimediasi oleh Purchase Intention pada Bengkel PT. Astra International-Daihatsu Sales Operation Semarang Sumarno, Sumarno; Soesanto, Harry; Sufian, Syuhada
Jurnal Ilmiah Aset Vol 19 No 1 (2017): Jurnal ASET Volume 19 No 1
Publisher : STIE Widya Manggala

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Abstract

This research was conducted in workshop PT. Astra International-Daihatsu Sales Operation, Semarang branch. Started from a finding which showed an indication that the consumer’s decision to utilize the service of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch is still low. The objective of this research was to analyze the effect of service encounter, service convenient and product knowledge on purchase intention and purchase decision. The approach in this research involved five variables, namely service encounter, service convenience, product knowledge and purchase intention that can allegedly explain the low purchase decision of services of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch. The analysis of this research used Structural Equation Modeling method. The results showed that service encounter, service convenience and product knowledge proved positive and significant effect on purchase intention and purchase decision. While purchase intention had negative but not significant effect on purchase decision.
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN DAN CITRA MEREK SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Lazada.co.id di Semarang) Yulianto, Muhammad Rizal; Soesanto, Harry
Diponegoro Journal of Management Volume 9, Nomer 1, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of Electronic Word of Mouth on Trust and Brand Image and the impact on Purchasing Decision on Lazada.co.id e-commerce platform. At this time, E-commerce has become common thing in community. Technological developments and convenience obtained make this platform has growing demand in all market segments. From ease of use to the speed of e-commerce services into the spotlight of consumers.This research was conducted for people in Semarang City who had carried out buying and selling transactions through the Lazada.co.id platform. The number of samples is 100 respondent. With the method of collecting data through questionnaires and sampling methods in this study is a non probability sampling with purposive sampling technique. Analysis method with AMOS program. The results show that Electronic Word of Mouth has a positive and significant effect on Trust and Brand Image. Then, Trust and Brand Image has a positive and significant effect on purchasing decision.
ANALISIS PENGARUH PROMOTION DAN E-TRUST TERHADAP ELOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING Gemilang,, Izhhar; Soesanto, Harry
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The Development of technology and information has developed very rapidly, making it easier for people to obtain information to meet their needs. One of them is through online buying and selling (e-commerce). Bukalapak is one of the largest e-commerce sites but has experienced a decline in visitor growth compared to its competitors, it is important to maintain existing user loyalty. This study aims to analyze the effect of e-trust and promotion on e-loyalty with e-satisfaction as an intervening variable. The Population used in this study were Diponegoro University FEB students who are users of the Bukalapak e-commerce site and have made transactions at least once in the past 1 year. The number of samples used in this study were 110 respondents. The data collection method was carried out through questionnaires that were distributed online due to the pandemic that was hitting the world. This study used Structural Equation Modeling (SEM) analysis techniques with AMOS analysis tools. The Results of this study indicate that promotion has a positive and significant effect on e-satisfaction, e-trust has a positive and significant effect on e-satisfaction and esatisfaction has a positive and significant effect on e-loyalty. Apart from that, e-trust also have a positive and significant direct effect on e-loyalty.
The Effect of Knowledge Sharing, Absorption Capacity on Employee Performance with Innovation Capability as Intervening Variables (Case Study on Employees of the Central Java Agricultural Technology Research Center) Nurcahyo, Satria Avianda; Andriyani, Andriyani; Rionaldo, Richo; Soesanto, Harry
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3584

Abstract

This study aims to analyze how much influence the variable knowledge sharing, absorption capacity has on employee performance through innovation capability as an intervening variable. This study uses the Structural Equation Model (SEM) analysis method. The findings of this study indicate that the variable knowledge sharing has a positive effect on employee performance, absorption capacity has a positive effect on employee performance, knowledge sharing has a negative effect on innovation capability, and absorption capacity has a positive effect on employee performance and innovation. Capability has a positive effect on employee performance. The managerial implications in this study indicate that absorption capacity has a positive effect on employee performance and innovation capability has a positive effect on employee performance. The managerial implications in this study indicate that absorption capacity has a positive effect on employee performance and innovation capability has a positive effect on employee performance. The managerial implications in this study indicate that there needs to be optimization in applying the priority of the quality of work results to existing employees. The quality of the work describes the results expected by the government to be applied to local farmers in Central Java. With good yield quality in innovation of superior seeds and fertilizers, it will increase the production power of farmers in Central Java.
Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang) Widhiaswara, Isnaeni Agustin; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 2 (2020): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i2.114-125

Abstract

This study aims to analyze the effect of perceived usefulness, perceived of ease of use, perceived risk , trust and purchasing decisions for GoFood in the city of Semarang. Respondents in this study are consumers who make food purchases through GoFood. Data collected through Google Form containing questionnaires filled out by 125 respondents. The analytical method used is Structural Equation Modeling (SEM) analysis carried out with the AMOS program. The results of hypothesis testing with SEM show that: 1. Perceived usefulness has a significant effect on trust, 2. Perceived of ease of use has a significant effect on trust, 3. Perceived risk has a significant effect on trust, 4. Trust has a significant effect on purchasing decisions, 5. Perceived usefulness has a significant effect on purchasing decisions, 6. Perceived of ease of use has a significant effect on purchasing desicion, 7. Perceived risk has a significant effect on purchasing decisions.
IMPLEMENTASI PEMBANGUNAN DAERAH: STRATEGI MANAJEMEN SUNGAI "KALI SEMARANG" Harry Soesanto
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 6, No 1 (2005) : JEP Juni 2005
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v6i1.4011

Abstract

The stream of Semarang river starts from the southern part of Semarang, precisely from Kaligarang dam, then down to east until near Kariadi General Hospital and Flower market (defined as upper-stream) and passes behind Lawang Sewu building, Mayor Semarang Office, and Jalan Inspeksi in Thamrin (defined as middle-stream). To the north, goes to China town, Johar Market, Mberok Bridge and stream down to Java Sea (defined as lower-stream).Until 1970 's, Semarang River was remaining used by community for washing, bathing and rearing fish. Even reach to early 1980 's many home industry of 'tempe-tahu' (a kinds of dish made by soyabeans which famous known as Javanese dish) utilized this river to wash the raw materials. However, all of those activities were dramatically gone due to the river is no longer sufficient to accommodate these purposes. Today, Kali Semarang is utilized by community for sewage, disposing garbage and drainage. The river body of Semarang River becoming shallow and narrower, then adversely due to the riverbank are utilized for illegal settlement and other purposes.Institutional analysis and co-management approach that introduced by ICLARM (now is known as Wolfish) and defined in Pomeroy and William (1994) and Kuperan et al (2003) were employed to analyze the situation of Semarang River. The study found that involvement of community only is not enough to manage the river of Semarang. The government is the most suitable one since has authority, resources, and funding if to be compared by the other components of stakeholder.
Analisis Faktor-Faktor yang Berpengaruh terhadap Kepuasan Pelanggan dan Pengaruhnya terhadap Minat Beli Ulang Di Toko Bangunan Cangkiran Semarang Alfi Ramdhani Putrakoranto; Harry Soesanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.675 KB) | DOI: 10.36418/syntax-literate.v6i6.2958

Abstract

Perkembangan geliat ekonomi di Negara Indonesia memiliki dampak terhadap kehidupan manusia, salah satunya pada dunia wirausaha pada era saat ini. Penelitian tersebut bertujuan guna menganalisa apa saja faktor-faktor yang berpengaruh terhadap kepuasan pelanggan serta terhadap minat beli ulang di Toko Bangunan Cangkiran Semarang. Metode penelitian yang digunakan yaitu kuantitatif. Sumber data yang digunakan pada penelitian tersebut adalah data primer. Teknik pengambilan sampel menggunakan random sampling dengan jenis sensus. Pengukuran level yang digunakan adalah level interval. Pada penelitian tersebut diolah menggunakan Structural Equation Modelling (SEM) menggunakan bantuan Software AMOS 22. Variabel hipotesis yang digunakan pada penelitian tersebut adalah pertama pengaruh persepsi promosi harga terhadap kualitas produk, kedua pengaruh persepsi promosi harga terhadap kualitas pelayanan, ketiga pengaruh kualitas produk terhadap kepuasan pelanggan, keempat pengaruh kualitas pelayanan terhadap kepuasan pelanggan, dan kelima pengaruh kepuasan pelanggan terhadap minat pembelian ulang. Hasil penelitian menunjukkan bahwa dari kelima hipotesis tersebut menunjukan hasil yang positif dan dapat diterima.
THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY AND ATTRIBUTES RELATED TO SERVICE AS BRAND SWITCHING ANTICIPATION AND THEIR IMPLICATION ON CUSTOMERS’ SATISFACTION Arief Hidayat; Harry Soesanto; Mahfudz Mahfudz
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 3 (2017): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.037 KB) | DOI: 10.14710/jspi.v16i3.203-220

Abstract

Utilization of clean sources of SWRO products, tank water, and groundwater which are processed by themselves into clean water become an indication of brand switching by a company in Nizam Zachman Ocean Fisheries Port area. Research literature conducted by researchers based on re-purchase decisions led researchers to develop five empirical hypotheses, namely service quality, attribute related to services, product quality, brand switching and customer satisfaction. Data on observed variables were obtained through an interview with a questionnaire to 108 at clean water customer of Indonesian Fisheries Public Company (Perum Perikanan Indonesia) within Ocean Fisheries Port of Nizam Zachman Jakarta and tested by using AMOS statistic software 21. The test result showed that Brand Switching is statistically proven to be influenced by Product Quality, Service Quality and Attributes Related To Service and Customers’ Satisfaction statistically proven to be influenced just by Service Quality while product quality and Brand Switching are not statistically proven influenced on Customer Satisfaction.
Co-Authors Adi, Rifqi Nugroho Ahyar Yuniawan Alfi Ramdhani Putrakoranto Andra, Agam Atylla Andriyani Andriyani Apriando, Joni Putra aprianti, prilia nurfina Arief Hidayat Aris Mardiyono Arriskoni, Muhammad Anas Astarina Aria Dewi, Astarina Augusty Tae Ferdinand Aula, Maulida Berlian, Umayya Hanif Budiawan Dwi Putranto, Budiawan Dwi Christianto, Andreas Andy Dahliani, Klara Paskarena Dani Pratiwi, Dani Devi Resti, Devi Devi Riani, Devi Farida Indriani Gemilang,, Izhhar Ghani Annafi Satriadi, Ghani Annafi Giovani Erlitna, Kesia Hadi, Hanna Shafira Hanif, Muhammad Haidar Hasanah, Emy Yatul Hibba Al Kanzu, Hibba I Made Bayu Dirgantara I Made Sukresna Imroatul Khasanah Kinanti, Prasasti Sekar Kurniawan, Hendy Kurniawan, Rizal Mahdi Lestari, Yessi M. Rizky Putra Perdana, M. Rizky Putra Mahfudz Mahfudz Mahfudz Mahfudz Mariska, Angela Maulida, Husna Meirina Indah Permatasari, Meirina Indah Mindo Yumanda Siboro, Mindo Yumanda Mudiantono Mudiantono Mutmainah, Arifia Chamiatun Mu’ammar, Naufal Nababan, Jelita Safitri Najib, Muhammad Alfiyan Nida Fadhila, Nida Novita, Elvira Nugraha Fitra Andani, Nugraha Fitra Nurpratiwi, Embun Rahmah Nurul Hidayati Perkasa KS, Nicholas Anggada Pratidina, Nissa Gin Ajeng Ramadhan, Gear Ratna, Maria Moniqua Ratnasari, Maria Gratia Adi Reinisa Ramadhani, Reinisa Rindiet Akbar Wibawanto Rionaldo, Richo Rr. Selli Nisrina Faradila, Rr. Selli Nisrina Sari, Bekti Pradina Satria Avianda Nurcahyo Subeno, Edi Sugiarto S Sugiono Sugiono Sulistiyawati, Erika Sumarno . Susilo Toto Raharjo Sutopo Sutopo Syuhada Sufian Thauhid, Sandy Baytu Ulumiyah, Lailis Vega Cyndra Ragatantya, Vega Cyndra Venny Faradika Anggi, Venny Faradika Waluyo, Zahra Amany Alya Wibowo, Estri Ayu Widhiaswara, Isnaeni Agustin Wisnu Pamenang Yashinta Asteria Norhermaya, Yashinta Asteria Yolanda, Rilla Yuda Supriyanto Yulianto, Muhammad Rizal Yulianto, Yana