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Peningkatan Kapasitas SDM dalam Memahami Pentingnya Branding & Packaging Produk UMKM Desa Jogatama Purhita, Edy; Nugroho, Sarwo; Widiastuti, Santi; Zainudin, Ahmad; H.B.N.MS, Ayyub; Fitrianto, Yuli
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Peningkatan kapasitas SDM melalui kegiatan Pelatihan branding dan desain kemasan untuk usaha kecil di Mojolegi, Gumuk Rejo, Tawangsari, dan Krasak di Kecamatan Teras Kabupaten Boyolali telah berhasil menginspirasi pertumbuhan dan inovasi di tingkat lokal. Melalui kelas tatap muka, workshop desain, dan penerapan perangkat lunak desain, peserta mendapatkan pemahaman mendalam tentang konsep branding dan kemasan. Studi kasus dan kunjungan lapangan ke bisnis lokal yang sukses menambah dimensi praktis pada pembelajaran, memberikan wawasan langsung dan inspirasi. Sesi tanya jawab memungkinkan pertukaran ide dan pemecahan masalah, sementara pemaparan pemasaran digital membuka peluang baru melalui media sosial dan platform online. Keberhasilan pelatihan tercermin dalam peningkatan kualitas branding dan pengetahuan pemasaran digital peserta, menghasilkan dampak positif pada penjualan dan reputasi bisnis lokal. Rekomendasi untuk tindak lanjut mencakup pemantapan pengetahuan, jaringan kolaboratif, dan evaluasi berkelanjutan untuk memastikan keberlanjutan keberhasilan. Pelatihan ini memberikan dasar kuat untuk pertumbuhan ekonomi dan kesejahteraan masyarakat di Desa Kecamatan Teras.
Optimalisasi Artificial Intelligence (AI) Gamma App Dalam Membuat Presentasi Menarik dan Informatif Zusrony, Edwin; Santoso, Agustinus Budi; Dianta, Indra Ava; Kusumo, Haryo; Andriana, Myra; Magriyanti, Arie Atwa; Veliyanti, Reni; Purhita, Edy Jogatama; Sumarlin, Tantik
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4701

Abstract

Pelatihan dan pendampingan kegiatan pengabdian kepada masyarakat dengan topik optimaliasi AI (Artificial Intelligence) Gamma App dengan tujuan untuk meningkatkan kompetensi teknologi digital bagi para penggiat literasi di Desa Gladagsari, Kabupaten Boyolali. Kegiatan pelatihan ini dilakukan menggunakan metode presentasi, demostrasi, praktik, dan diskusi langsung. Pelatihan ini terdiri dari lima tahapan, yaitu Tahap sosialisasi, tahap pelatihan AI, tahap FGD, tahap pembuatan bahan presentasi, dan tahap evaluasi. Materi pelatihan berupa optimalisasi pembuatan bahan presentasi berupa PowerPoint yang menarik dengan bantuan AI Gamma App. Kegiatan dilaksanakan di Rumah Makan Ayam Goreng Mbah Bingah, Ampel, Boyolali dengan peserta berasal dari para penggiat literasi digital di Desa Galadagsari, Kabupaten Boyolali yang berjulmah 18 orang. Hasil implementasi berupa paraktik pembuatan PowerPoint dengan bantuan AI Gamma App dapat meningkatkan kompetensi literasi digital bagi para peserta pelatihan.
Company Profile Printing As A Media To Support Promotion And Information For Digital Printing Resolution Companies Yudha Ardianto; Edy Jogatama Purhita
International Journal of Graphic Design Vol. 1 No. 2 (2023): December: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

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Abstract

Digital printing resolution using promotional media and information there are still obstacles, where promotional activities and information use round tags and only from word of mouth, this causes promotional and information media using business cards to have limitations in conveying information and word of mouth is felt to be outdated. era. Writer interested stage study To use help in increase media quality promotions and company information . Development model used​ that is research and development (Research and Development / R&D) and in development software application use Language programming Corel Draw and Adobe Photoshop. The research results obtained form company profile book Which can be used as a promotional and information media compete in this era now and can deliver sufficient information​ as Power attract candidates​ consumer . Based on the results of a questionnaire conducted on 30 respondents, the information aspect received a score of 447 , namely enter in category “ very agree ”, on aspects promotion get score 334 ie enter in category “ very agree ”, on aspects design get score 323 ie enter in category “ very agree ”, so the research results show “ very agree ” printed company profile created researcher Can used as promotional and information media on digital printing resolution .
PERANCANGAN VIDEO PROFIL WISATA ARBORETUM DENGAN PENDEKATAN ESTETIKA SINEMATIK Edy Jogatama Purhita; Muhammad Ariq Fadillah; Ahmad Zainudin
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 6 No. 1 (2026): MEI : JURNAL INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v6i1.1452

Abstract

This study aims to develop a cinematic video profile as a promotional medium for the Arboretum Village Tourism Park in Sampetan, Boyolali, Central Java. Using the Multimedia Development Life Cycle (MDLC) model, the research was conducted through six stages: concept, design, material collecting, assembly, testing, and distribution. Data collection involved field observation, interviews with village officials, and literature studies to ensure content accuracy. The video production utilized tools such as CapCut, Jitter.videos, and iPhone 11 to produce high-quality visuals, motion graphics, and narration. Alpha and beta testing with 50 respondents aged 17–25 years indicated positive audience perception, with an overall satisfaction score of 82.88%, demonstrating that the video is informative, visually appealing, and effective for digital promotion. The video was then distributed via YouTube and TikTok to increase visibility and attract visitors. This study concludes that a cinematic video profile is a viable and effective promotional tool for rural tourism destinations, combining aesthetic presentation with strategic digital communication.
PENGEMBANGAN SISTEM INFORMASI WEBGIS UNTUK PROMOSI WISATA DESA SAMPETAN Agustinus Budi Santoso; Edy Jogatama Purhita; Roro Dita Hapsari
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 6 No. 1 (2026): MEI : JURNAL INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v6i1.1467

Abstract

Sampetan Village in Boyolali Regency has significant natural and cultural tourism potential, yet its promotion remains limited due to the lack of an adequate information system. This study designs a WebGIS-based information system using the Rapid Application Development (RAD) method to support digital and interactive tourism promotion. The system integrates Leaflet for map visualization and OpenStreetMap (OSM) as a spatial data source. The results indicate that the developed WebGIS effectively displays tourist sites, facilities, and travel routes, providing easier access to destination information and improving the overall efficiency of tourism promotion in Sampetan Village.