Article Per Year (5 Year)
p-Index From 2021 - 2026
3.37
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN IJBE (Integrated Journal of Business and Economics) Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini MBIA AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi BALANCE Jurnal Akuntansi dan Bisnis Jurnal Abdimas Mandiri JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Abdi Makarti Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat MUALLIMUN : JURNAL KAJIAN PENDIDIKAN DAN KEGURUAN E-Amal: Jurnal Pengabdian Kepada Masyarakat Sriwijaya Accounting Community Services Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Inspektorat
Meirawati, Eka
Fakultas Ekonomi, Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Enhancing Small Business Quality: Strategy Development for Classifying SMEs in Palembang Kesuma, Nilam; Meirawati, Eka; Nurullah, Asfeni; Gozali, Efva Octavina Donata
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3652

Abstract

Purpose: This community service aims to provide training and develop strategies to improve the quality of small businesses based on the classification of SMEs in Palembang, South Sumatra. Methodology/approach: This research was conducted using a sample of data from 15 printing MSMEs in Palembang. The methodology follows a systematic process involving classification and association analysis. Data attributes such as Business Status, Business Classification, Place of Birth, Age, Gender, Education, Occupation, Marital Status, and Domicile were selected and transformed for analysis. The classification and association algorithms were applied to reveal the relationships between variables, using relevant categorization such as age groups (e.g., early adulthood, late adulthood, etc.). Results/findings: The findings show that by categorizing and analyzing the attributes of the MSMEs, strategies effectively enhance their income and operational efficiency. Moreover, the study found that 76% of participants successfully implemented appropriate strategies following the training. On average, businesses experienced a 15% increase in income and a 20% improvement in production efficiency. Conclusions: This training significantly contributed to improving the performance of printing MSMEs in Palembang by enhancing entrepreneurs’ understanding of business classification, operational efficiency, and targeted development strategies. It also fostered collaboration and strengthened business networks to support MSME competitiveness. Limitations: The limitation lies in the sample size, which includes only 15 printing MSMEs. This may limit the generalizability of the findings to other MSMEs in different regions or industries. Additionally, the data collected is based on self-reported information, which could introduce bias or inaccuracies in the analysis. Contribution: This study contributes to SME development by emphasizing the importance of classification-based strategies. The findings offer valuable insights for policymakers, training organizations, and SME owners in creating more targeted, effective strategies to enhance SME performance in Palembang.
Pengembangan Wirausaha Hijau: Edukasi Produk Ramah Lingkungan Berbasis Eceng Gondok bagi UMKM Eka Meirawati; Asfeni Nurullah; Nilam Kesuma; Niar Azriya; Tabah Rizki; Ruth Samantha Hamzah
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i2.795

Abstract

Transformasi menuju ekonomi hijau mendorong pelaku UMKM untuk mengembangkan produk berbasis keberlanjutan melalui pemanfaatan sumber daya lokal, termasuk eceng gondok yang berlimpah di perairan Kota Palembang. Namun, sebagian besar UMKM masih menghadapi keterbatasan dalam keterampilan teknis, pemahaman konsep green entrepreneurship, serta kemampuan branding dan pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM dalam mengolah eceng gondok menjadi produk ramah lingkungan sekaligus memperkuat kompetensi manajerial dan pemasaran berbasis digital. Kegiatan dilaksanakan melalui model intervensi bertahap yang meliputi identifikasi kebutuhan mitra, sosialisasi konsep wirausaha hijau, pelatihan teknis pengolahan eceng gondok, pendampingan green branding, serta pengenalan pemasaran digital sederhana. Evaluasi dilakukan menggunakan pre-test dan post-test berbasis skala Likert untuk mengukur perubahan pengetahuan, keterampilan, dan motivasi peserta. Hasil kegiatan menunjukkan peningkatan tingkat kepuasan peserta terhadap program pengabdian dalam rangka pemahaman dan kesadaran akan wirausaha hijau, dari 47% menjadi 60%. Selain itu, peserta mengalami peningkatan pemahaman mengenai prinsip wirausaha hijau, kemampuan teknis produksi lilin aromaterapi, reed diffuser, dan produk home fragrance, serta kemampuan menyusun narasi merek dan strategi promosi digital. Peserta juga menunjukkan motivasi yang lebih kuat untuk mengembangkan usaha ramah lingkungan berbasis potensi lokal. Dengan demikian, kegiatan pengabdian ini efektif dalam memperkuat kapasitas UMKM menuju pengembangan usaha berbasis ekonomi sirkular.
Co-Authors Abdul Azis Abu Kosim Amira, Diyah Ayu Fara Anggi Syuhada Anton Indra Budiman Apriani Br Barus Arifudin, Dirga Asfeni Nurullah Asna, Wahyu Husnul Aspahani ASPAHANI ., ASPAHANI Azzahra, Aisyah Budiman, Anton Indra Burhanudin Burhanudin Burhanudin Burhanudin Chulim, Felix Rafael Damar Sagara Sitepu, Christian Dewi Permatasari, Dewi Dewi, Kencana Dwirini Dwirini Efva Ghozali Eka Roostartina Ermadiani Ermadiani, Ermadiani Fatma, Kurnia Aulidia Gozali, Efva Octavina Donata Hakiki, Arista Halimatusyakdiah Halimatusyakdiah Hamzah, Ruth Samantha Hidayah, Nurul Arifatul Ika Sasti Ferina, Ika Sasti Inten Meutia Iwan Efriandy Jerry Juarsa Junaidi Junaidi Kencana Dewi Kesuma, Nilam Lusiana Annisa , Mutiara Maharani, Luky Nugraha Putri Mukhlis Rohmadi Niar Azriya Nilam Kesuma Nurul Izzah Az Zahra Nurullah, Asfeni Permatasari, Ariadna Puspita Wulandari Dwika Relasari, Relasari Rina Sari Qurniawati, Rina Sari Rohman, Abdul Rosita, Putri Rostartina, Eka Shelly Febriana Siti Aminah Soediro, Achmad Tabah Rizki Titin Vegirawati Tjandrakirana, Rina Ubaidillah ., Ubaidillah Wahhyudi, Tertiarto Wulandari, Ernia Diyah Ayu Yusnaini ., Yusnaini